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Wikimobidex releases top 40 companies to watch in mobile

Wikimobidex, a Web-based index of mobile marketing and advertising firms, has released a list of the top 40 companies to watch in mobile. 

The companies listed are the most trafficked pages on http://www.wikimobidex.org over a 30-day period. The December 2010 top 40 list was more or less evenly split between SMS and direct marketing firms (27 percent), mobile ad networks and publishers (28 percent), and Web or application developers (25 percent), while companies in the other category represented 20 percent of the list.

?I created Wikimobidex.org when I was the U.S. Mobile Lead at OMD,? said Jamie Wells, director of global trade marketing and mobile advertising solutions at Microsoft Advertising, Redmond, WA. ?At the time, my role was to stay on top of the mobile space on behalf of OMD's roster of U.S. media clients, which consisted of scores of fortune 100 companies, such as Visa, Pepsi, H&R Block, FedEx, Clorox, Lowe?s and Dockers. 

?While originally conceived as an internal agency tool, the site has taken on a life of its own, and in a over the last year and a half has blossomed into a fairly comprehensive guide to the U.S. mobile marketing and advertising space ? all fully searchable and indexed by specific content categories,? he said.

Here is the Top 40 companies to wach in mobile for December 2010:

The position of top 40 company pages are compared against historical data to identify any High Jumpers that have increased more than ten places in rank over a 30-day period. It is theorized that three known factors contribute to a company page achieving High Jumper status:

1. The company had been a part of a merger, acquisition or significant investment in the 30-day observed period.

2. (Most likely) The company had announced a key product launch, strategic partnership or other significant initiative in the 30-day observed period.

3.(Very rarely) The company had been involved in a legal action within the 30-day observed period.

Here is the list of December's High Jumpers:

"The challenge behind the site's origin was a simple one," Mr. Wells said. "The mobile space was simply moving way too fast for any one person to be able to accurately follow it, let alone circulate detailed knowledge of it to hundreds of media planners and strategists - all who needed to know critical information on the space, such as vendor details, as well as industry best practices, case studies - basically the usual details behind a top-level media recommendation. 

"The site lives on as a personal project, with the idea that the mobile marketing industry will gain in prominence only through the unfettered sharing of information between buyers and sellers," he said.

"Freely open to the public, it is only through the continued use of agencies, researchers and the mobile industry at large that Wikimobidex will continue to thrive as an mobile industry resource."