Research
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Mobile can help in-store experiences meet consumer expectations: Study
September 30, 2008
Payments made via emerging methods such as radio frequency identification (RFID) and SMS are expected to grow to $400 billion by 2010.
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AOL’s Platform-A targets “Supermom” demographic
September 24, 2008
Mothers make a large percentage of family purchasing decisions, and they represent a vital demographic for mobile marketers.
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Landline cord-cutting to benefit mobile marketing: Study
September 18, 2008
More than 20 million United States homes rely solely on mobile phones instead of landlines, according to new research by market researcher Nielsen Mobile.
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Advertising to fuel mobile social networking: Study
September 17, 2008
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content space by 2013, according to a new report from Juniper Research.
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Text replacing talk among teens: Harris survey
September 15, 2008
Second to clothing, teens claim that a mobile phone tells the most about a person’s social standing or popularity.
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Mobile social networking: Hard-to-monetize killer app?
September 3, 2008
A new study claims that 140 million consumers worldwide are expected to use mobile social networks by 2013 as the toggling between online and mobile increases.
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Obama VP message was single largest mobile marketing event: Nielsen
August 26, 2008
While Sen. Obama’s campaign hasn’t released the exact number of messages it pushed out over the weekend to announce his choice of running mate, Nielsen Mobile has an estimate.
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Exposure to mobile ads lifts branding: Dynamic Logic
August 21, 2008
New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
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North American mobile phone market approaches saturation, warns Forrester
August 21, 2008
The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.
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Carriers challenge ISPs with data cards for online access
August 20, 2008
Mobile data cards that connect computers online through a wireless carrier’s network are becoming a popular method of home Internet access.
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Consumers are apathetic about mobile banking: Forrester
August 19, 2008
A new study from Forrester Research Inc. claims that the vast majority of online consumers are simply not interested in mobile banking.
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Texting can cause repetitive strain injuries: SpinVox
August 14, 2008
Voice-to-content messaging service SpinVox is attempting to relieve texters of physical strain with safety guidelines for frequent SMS.
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Wireless carrier relationships differ across ethnic groups: Forrester
August 13, 2008
A new study from Forrester Research claims that wireless carriers’ bonds with consumers vary by ethnicity.
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Next big wave of mobile apps will be LBS: Gartner analyst
August 8, 2008
LAS VEGAS – The launch of iPhone 3G started a chain reaction of new mobile applications, but the next big wave of widgets will take user location into context.
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Interest in mobile marketing continues to grow strong
August 7, 2008
A study conducted by mobile marketing firm Ad Infuse found there is a significant and consistent increase in mobile advertising interest and planning as 2008 progresses.
