Research
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Apple, Coca-Cola successfully use mobile to drive brand value: study
May 24, 2012
In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.
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Google: 86pc of US smartphone users multitask
May 17, 2012
A whopping 86 percent of smartphone users in the United States are mutitasking with their devices while interacting with another media such as television, print or Web, according to new research from Google.
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Mobile data traffic takes off, outpacing revenue opportunities
May 16, 2012
As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.
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240M smartphone users will stream TV by 2014: study
May 11, 2012
Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.
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80pc of mobile finance users own a smartphone: study
May 9, 2012
In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.
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Marketers unprepared for mobile’s growing dominance in email
May 3, 2012
Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.
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Mcommerce sales momentum continues post-holidays: IBM
May 3, 2012
Mobile commerce sales doubled in the past year, reaching 13.3 percent of online sales during the first quarter, according to a new report from IBM.
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Mobile media spend to increase 85pc in 2012: study
April 23, 2012
Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.
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Mobile to outpace desktop local search by 2015: study
April 20, 2012
With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according to a new forecast from BIA/Kelsey.
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88pc of basketball fans used mobile device for March Madness activity: study
April 19, 2012
Among passionate fans of the recent NCAA Tournament, 88 percent used their mobile devices for March Madness-related activity, according to a study by Millennial Media.
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Brands leveraging tablets get double halo effect: Viacom
April 17, 2012
Tablets offer marketers a unique opportunity to double their opportunities for building goodwill with consumers by reaching them via high-quality media experiences on devices that they have a special regard for, according to a new study from Viacom.
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JetBlue has one of the fastest performing mobile sites around: study
April 11, 2012
Travel-related mobile sites deliver the second fastest average response times when compared with other verticals, according to a new report from Compuware.
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Mobile app downloads to reach more than 66 billion per year by 2016: study
April 9, 2012
More than 66 billion mobile applications are expected to be downloaded by 2016, up from 31 billion in 2011, according to a new report from Juniper Research.
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Mobile search ad budgets jump 221pc in Q1: report
April 4, 2012
Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.
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39pc of business owners access social networks on mobile: Forrester
April 4, 2012
Mobile and social go hand-in-hand for business-to-business marketers, according to a new study from Forrester Research.
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