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Research

• More iPhone than Android apps can access sensitive user information

  July 29, 2010

  Applications developed for iPhone are more likely than those on the Android platform to access sensitive information on mobile devices, according to mobile security company Lookout.

• Entertainment vertical leads the pack in mobile ad campaigns: study

  July 29, 2010

  Millennial Media’s Smart report for the month of June shines a light on the tremendous growth and diversification of the entertainment vertical's use of mobile advertising.

• Voice plans significantly more profitable for carriers than data: Validas

  July 21, 2010

  Voice plans generate more than three times as much revenue for carriers as data plans, according to a Validas report.

• American Family Insurance claims 76pc engagement with mobile

  July 20, 2010

  NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.

• Lack of conformity on mobile Web is challenging for publishers

  July 19, 2010

  Mobile Web publishers must deploy their sites across multiple domain standards to attract the largest audience, according to Ground Truth.

• Sports brands help increase global mobile advertising: study

  July 12, 2010

  Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.

• Local search driving foot traffic for businesses: study

  July 9, 2010

  Almost one-third of smartphone users who search for local businesses via mobile end up visiting or calling the location.

• IPad users big consumers of news content: Yahoo

  July 9, 2010

  Individuals accessing Yahoo services on the iPad are heavy consumers of news and financial and sports content.

• 11pc of mobile users have made a mobile purchase: Pew Internet survey

  July 8, 2010

  Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.

• US mobile display spend to reach $1.2B in 2015: study

  July 8, 2010

  Mobile advertising is expected to quadruple over the next five years, from $313 million in spending today to more than $1.2 billion in 2015, according to ABI Research.

• Worldwide mobile subscriptions to exceed 5B by year-end: study

  July 2, 2010

  ABI Research forecasts more than 5 billion mobile subscriptions by the end of 2010, with an approximate 4.8 billion connections having been reached by the end of the year’s first quarter.

• A mobile strategy does not just mean rolling out an app: panelist

  June 30, 2010

  NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.

• Adobe should cut iPhone losses by targeting carriers with Flash

  June 30, 2010

  Adobe should cut its losses with Apple and target its flagship Flash Player at wireless carriers, according to a new report by analyst firm Ovum.

• Mobile Web browsing volume greatest during evening hours: Opera

  June 29, 2010

  Marketers in the mobile space should pay special attention to the four-hour block from 8 p.m. to midnight, according to a new report released by Opera Software ASA.

• AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

  June 28, 2010

  AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.

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