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• 75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute

  May 9, 2013

  Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.

• Geo-precise mobile campaigns more than double year-over-year: report

  May 8, 2013

  The number of mobile advertising campaigns from national brand advertisers that leveraged geo-precise targeting saw a significant spike from the first quarter of 2012 to the same time period in 2013, according to a new report from xAd.

• QR codes’ role in product research is minimal: report

  May 7, 2013

  While consumers are embracing a number of online research tools as they consider purchases, many do not consider QR codes to be a valuable piece of the equation now or in the future, according to a new report from Radius Global Market Research.

• 48pc of mobile users access local content: report

  May 6, 2013

  Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.

• 46pc exclusively use mobile for researching local products, services: study

  April 30, 2013

  When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telmetrics.

• 50pc of tablet owners play video games on device: study

  April 30, 2013

  Tablet owners are increasingly using their devices in lieu of their desktops for activities such as video games, according to a new study from GfK MRI iPanel.

• Samsung’s gains over Apple in smartphones may be short-lived

  April 29, 2013

  While recent figures show Samsung shipping nearly twice as many smartphones as Apple, the iPhone still leads when it comes to intent to buy, suggesting it will gain market share at Samsung’s expense over the next six months.

• IPhone impressions deliver 76pc price premium over Android smartphones

  April 19, 2013

  Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub.

• Mobile ad spend in consumer goods vertical grew 235pc year-over-year: report

  April 18, 2013

  The consumer packaged goods vertical continues to make a big impact in the mobile space, growing 245 percent year-over-year from 2011 to 2012, according to new research from Millennial Media.

• Advertisers starting to catch up to consumers on mobile: IAB

  April 17, 2013

  Mobile continued to be one of the big stories in Internet advertising last year, with mobile ad revenues jumping 111 percent and accounting for 9 percent of the total digital ad spend, according to a new report from the Interactive Advertising Bureau.

• Mobile becoming the primary way to access Internet: study

  April 17, 2013

  Although consumers are increasingly using their mobile devices as a primary outlet to the Internet, there are substantial global challenges to market on smaller-sized screens, according to a new study from the Boston Consulting Group.

• Augmented reality drives 10pc of print magazine mobile activations: report

  April 15, 2013

  The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

• Publishers threaten to cut out ad networks in mobile display advertising

  April 11, 2013

  Facebook and Twitter are among a handful of publishers that control 52 percent of mobile display spend, showing how media brands could push out ad networks if they can offer advertisers strong value propositions, according to a new report from research firm IDC.

• Mobile ad spend in Britain jumps 148pc as industry matures: IAB

  April 11, 2013

  In a reflection of how quickly mobile advertising is growing in Britain, mobile now accounts for 9.7 percent of all digital advertising spend compared to just 1.1 percent in 2009, according to a new report from the Internet Advertising Bureau UK.

• How to pick the right ad format for tablet marketing

  April 8, 2013

  As consumers increasingly rely on tablets in day-to-day life, marketers have a huge window of opportunity to engage with consumers. However, extensive new research from VivaKi finds that not all tablet advertising units are created equal.

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