Research
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Teen mobile subscriber market reaching saturation: Study
June 30, 2008
A new study claims that the number of U.S. mobile subscribers age 12-17 last year crossed 16 million, up 12 percent from 2006. But that growth momentum may not hold.
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CBS, Coca-Cola have most reliable short codes: Study
June 26, 2008
A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.
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Consumers seek utility from mobile Web: Study
June 17, 2008
A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.
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Nielsen Mobile sees uptick in mobile commerce
June 13, 2008
A new study claims that 9.2 million U.S. mobile consumers said that they have used their mobile phone to pay for goods or services, proving that mobile commerce is slowly becoming a reality.
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Mobile marketing lacks industry collaboration: Motricity survey
June 13, 2008
While there’s significant interest in mobile marketing, the channel will not realize its potential for growth until there is greater collaboration across the mobile ecosystem.
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Mobile Web attracting all-day usage: Quattro Wireless
June 9, 2008
Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
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Search doesn’t play a large role in mobile – yet: Crisp CEO
June 9, 2008
Data from the inaugural edition of the Crisp Wireless Index shows that there was a 24 percent increase in traffic across mobile Web sites in the Crisp Wireless Mobile Publisher Network.
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Is Nokia monkeying with music’s future?
June 4, 2008
That’s the question Forrester Research posed in a new report on the implications of Nokia’s decision to offer unlimited music subscription services through the handset.
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Popularity of smartphones pushes average purchase price
June 3, 2008
The growing popularity of smartphones packing all sorts of bells and whistles has jacked up the average price for mobile phones.
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ComScore enters mobile with M:Metrics purchase
May 30, 2008
Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
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Weak U.S. economy benefits from wireless broadband: Study
May 30, 2008
A new study claims that the U.S. economy is benefiting from the use of wireless broadband technology.
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Consumers prefer mobile advertising with incentives: Study
May 29, 2008
The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.
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Smartphones win over mobile Internet devices: Study
May 29, 2008
New research shows that the smartphone is emerging as a clear winner among productivity tools as categories of mobile devices converge.
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Millennials drive growth of mobile social networking: Study
May 28, 2008
A new study claims that nearly 30 million mobile subscribers worldwide may use mobile social networking services by 2012.
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Carriers risk losing mobile ad revenue to Internet giants: Study
May 22, 2008
A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.
