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Research

• Mobile will account for 15.2pc of global online ad spend in 2016: study

  December 23, 2011

  Mobile will account for 15.2 percent of global online ad spend in 2016, according to a new study by Berg Insight.

• 1.3B will access social media sites via mobile by 2016: study

  December 20, 2011

  Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.

• Tablet market no longer an iPad-only game: IDC

  December 16, 2011

  Third quarter media tablet shipments were up 264.5 percent compared with the same quarter a year ago and should pick up even more in the fourth quarter based on the success of lower-priced tablets from Amazon and Barnes & Noble, according to new research from International Data Corp.

• Must-have stats for 2011

  December 16, 2011

  Ever wish that there was one place with all of the need-to-know mobile statistics?

• Heavy mobile users are highly engaged print consumers as well: InsightExpress

  December 15, 2011

  A new study from InsightExpress makes it clear that brands and retailers need to be incorporating some aspect of mobile into their print strategies.

• Consumers spending more time consuming mobile than print media: study

  December 14, 2011

  According to an eMarketer study, consumers are spending more time on their mobile phones than interacting with print media during the course of a day.

• Mobile email open rates increase 34pc: study

  December 12, 2011

  Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.

• Success of in-stream video ads points to mobile as brand builder

  December 6, 2011

  In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.

• 42pc of tablet users multitask on device: Google

  December 5, 2011

  Forty-two percent of tablet owners multitask while on their devices, according to a study from Google.

• Email open rates via mobile jump 51pc in first half: Knotice

  December 2, 2011

  While the open rates for email via mobile devices jumped significantly in the first half, other findings in the report point to the need for emails to be optimized for mobile, according to a new report from Knotice.

• 36pc of retailers include mobile in holiday marketing plans: BDO

  December 1, 2011

  Just 36 percent of leading retailers in the United States included mobile in their holiday marketing strategies this year, according to a new report from BDO USA.

• Windows Phone mobile ad click-through rates trump iOS and Android

  November 30, 2011

  IOS continues to trump Android when it comes to click-through rates for mobile ads by operating system. However, Windows Phone beats them both, suggesting there is an opportunity here for marketers who want their advertising to stand out.

• Consumer interest in Windows tablet plunging: Forrester

  November 30, 2011

  Despite its high expectations, only 10 percent of consumers say they would consider buying a Windows tablet, according to a Forrester Research study.

• Wireless carriers negatively impacted by mobile messaging apps: study

  November 23, 2011

  One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

• Kindle Fire shows strong intent-to-buy with consumers

  November 23, 2011

  The Amazon Kindle Fire tablet is quickly staking out a place for itself in the tablet market with strong consumer intent to purchase.

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