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• Local advertising spend on mobile to reach $1.9B this year: report

  March 18, 2013

  Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.

• Consumers want more control over personal info shared via mobile apps

  March 15, 2013

  With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.

• 55pc of mobile search conversions happen in one hour: study

  March 14, 2013

  With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.

• 12 verticals increase mobile advertising spend year-over-year: report

  March 12, 2013

  Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.

• More precise mobile location targeting use by advertisers is skyrocketing: report

  March 11, 2013

  The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.

• Only 28pc of mobile mainstream brands measuring key performance indicators: study

  March 7, 2013

  Although brands continue to up their mobile investments, many are not measuring the medium's effectiveness, according to a new report from Kontagent.

• Smartphone shipments outnumber feature phones worldwide as adoption skyrockets: IDC

  March 5, 2013

  In a sign of the growing role that smartphones are playing on a global basis, research firm IDC forecasts that more smartphones will be shipped worldwide than feature phones for the first time in 2013.

• Android is target of 94pc of mobile malware threats – up from 65pc

  March 4, 2013

  By late 2012, the number of mobile threats targeting the Android platform accounted for 94 percent, up from 65 percent a year ago, according to a new report from Kaspersky Labs.

• Social mobile campaigns grew 430pc year-over-year: study

  March 4, 2013

  There has been significant growth in mobile campaigns that incorporated social media calls-to-action, according to a new study by Rhythm NewMedia.

• Mobile advertising grew 11pc in Q4: comScore

  March 1, 2013

  Mobile advertising saw the highest advertising increase from Q3 to Q4 at 11 percent, according to new data from comScore.

• 59pc of users as comfortable with mobile advertising as with TV, online ads: study

  February 28, 2013

  Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi.

• More than 30K unique SMS spam pitches sent to mobile devices per month: report

  February 26, 2013

  On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.

• Samsung Galaxy S impressions grow 182pc year-over-year: report

  February 25, 2013

  All versions of Samsung’s Galaxy S smartphone saw a major boost in mobile advertising impressions from 2012, according to a new study from Millennial Media.

• Apple nudges out Samsung for best-selling smartphone: report

  February 21, 2013

  For the first time Apple’s iPhone 5 outsold Samsung’s Galaxy S3 smartphone in the fourth-quarter of 2012, pointing to the growth in the premium smartphone market, according to a new report from Strategy Analytics.

• 44pc of marketers not leveraging mobile for local marketing: study

  February 20, 2013

  Despite mobile’s promise to deliver hyper-relevant marketing, brands are either disregarding the medium or stretching their mobile efforts too thin, according to a new report from the Chief Marketing Officer Council.

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