Research
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BlackBerry posts fastest rise in brand value: Millward Brown
April 22, 2008
The BlackBerry was the top riser by brand value in Millward Brown’s third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.
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Mobile search advertising to grow to $5B by 2013: Study
April 17, 2008
Mobile search advertising is expected to grow from $813 million in 2008 to $5 billion by 2013, according to a new study.
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Text messaging boosts parent-teen ties: Samsung survey
April 17, 2008
A new survey from Samsung Telecommunications America claims that text messaging has improved the relationship between parents and teens.
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U.S. mobile marketing easier done than said: Forrester
April 16, 2008
A new report from Forrester Research claims that 83 percent of marketers believe that mobile marketing will grow in effectiveness over the next three years.
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Young men more open to mobile media, SMS ads: Study
April 16, 2008
A new study claims that one-third of men age 18-34 accessed mobile media in February.
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Mobile Web browser to reach 1.5B units by 2013: Study
April 14, 2008
A new study claims that mobile Web browsers, including the open-Internet variety, will grow exponentially to 1.5 billion units by 2013.
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Researcher warns on flat-rate plans’ effect on carriers
April 9, 2008
A leading market researcher is sounding a warning on the risks that flat-rate plans pose to wireless carrier networks and their backhaul capacity.
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Worldwide GSM subscriber growth rate to fall this year
April 8, 2008
Global GSM subscriber growth is expected to slow from a year-on-year rate of more than 22 percent in 2006-07 to 14 percent in 2008-09.
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Mobile-only usage uptake impacts marketing: Harris Poll
April 7, 2008
Mobile phone usage is up and landline coverage is down. That’s the key finding from Harris Interactive's new U.S. research on consumer phone habits.
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LBS revenue to grow to $13.3B by 2013: Study
April 4, 2008
A new study claims that revenue from location-based services will reach $13.3 billion worldwide by 2013, a dramatic rise from the $515 million estimated for 2007.
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Pricing, awareness key to mobile TV and video take-off : Study
April 1, 2008
A new study claims that nearly half of U.S. consumers don't know if their wireless carrier offers mobile television and video services.
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SMS is dominant mobile service beyond voice: Study
March 28, 2008
A new study claims that brand recall for mobile advertising was up 20 percent in the first quarter.
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Web-linked portable media players to grow mobile marketing: Study
March 25, 2008
A new study claims that the launch of portable media players with Internet browsing functions will grow the reach of mobile marketing.
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Mobile messaging revenue to reach $212B by 2013: Study
March 24, 2008
A new study claims that innovation and customization will cause mobile revenues to grow to $212 billion by 2013.
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Various sources used for downloading mobile content: Study
March 21, 2008
A new consumer study by ABI Research shows that mobile phone owners access content via multiple sources such as the Web, personal collections and from wireless carriers.
