Research
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Study identifies three mobile behavioral profiles
March 14, 2008
New research shows that mobile consumers can be bucketed into three behavioral profiles: Mobile pioneers, mobile wannabes and mobile traditionalists.
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Advertiser deployment of coupons grows: Report
March 11, 2008
Advertiser deployment of mobile coupons is growing as consumers show increasing interest in receiving such offers on their handsets, according to a new report.
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Mobile phone most difficult to give up: Study
March 7, 2008
A new study claims that 62 percent of all Americans have mobile phones and participate in digital activities when on-the-go.
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Study: 58M mobile subscribers see ads on phone
March 6, 2008
A new study claims that 23 percent of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days.
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Targeting ad spend key in mobile: Bango
March 5, 2008
Fifty-four percent of consumers using the mobile Web come from outside the U.S. and Europe, shedding light on the importance of developing targeted mobile ads that reach the intended consumer profile.
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A year from break out: Avenue A/Razorfish on mobile advertising
March 5, 2008
A breakout year for mobile – but not for mobile advertising. That’s how the country’s largest interactive agency put it in its recently released 2008 Digital Outlook Report.
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Focus on dominant app beyond Web for mobile net devices: Forrester
March 4, 2008
Intel Corp., Nokia and Samsung are focusing their product development efforts on mobile Internet devices. To assess interest in this category, Forrester Research surveyed North American consumers.
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Subscribers on 4G phones expected to cross 90M in 5 years
February 29, 2008
The number of 4G subscribers worldwide will cross 90 million in 2013, according to data that includes LTE and WiMax users.
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Consumers likelier to browse than buy via mobile: Study
February 25, 2008
Retailers developing a business-to-consumer mobile phone strategy must enable a multichannel shopping process as well as drive mobile commerce revenue.
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Data show more room for mobile game download growth
February 25, 2008
A new study claims that though more consumers are playing mobile games, the percentage of those downloading a new game didn’t increase over the past year in the U.S. and Western Europe.
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BlackBerry offers better gaming experience: Survey
February 21, 2008
New research claims that 90 percent of respondents who play games found gaming on a BlackBerry device or other smartphone a better experience than on a traditional mobile phone.
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Adoption of converged mobile devices slow: Survey
February 21, 2008
The wholesale adoption of a mobile device that combines several functions will take some time, according to a new dry-eyed survey of converged-instruments usage.
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U.S. consumers buy 146 million mobile phones in ’07: Survey
February 20, 2008
A new survey claims that U.S. consumers bought 146 million mobile phones last year, reflecting the steady migration from landlines to wireless devices.
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Carrier off-portal revenue to double in 2011: Study
February 12, 2008
A new study claims that wireless carriers will more than double their revenues from off-portal entertainment within three years.
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U.S. mobile subscriber growth to slow down
February 11, 2008
Expect to see a steady decline in the growth of mobile subscribers in the United States.
