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Research

  • Growth rate in mobile ad spending to slow: Gartner

    January 22, 2014

    Despite predictions that the growth rate for mobile ad spending worldwide will slow over the next few years, research firm Gartner still expects the global mobile ad market to reach $18 billion in 2014, up from $13.1 billion last year, and $41.9 billion by 2017.

  • Gap between mobile use and spend is growing: Forrester

    January 14, 2014

    While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.

  • Wearables awareness surpasses 50pc among US consumers: NPD

    January 10, 2014

    As more companies take a stab at wearable technology, consumers are starting to become more aware of this futuristic gear, according to a recent report from NPD Group.

  • Target specific audience for app success: report

    January 2, 2014

    As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.

  • 2014 will be the year of big data: Forrester

    December 31, 2013

    Marketers will be able to develop smarter and more relevant programs in 2014 by putting data to good use, according to a new report from Forrester Research.

  • Bigger mobile ad budgets, more device use expected

    December 26, 2013

    The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.

  • Consumers 56pc more apt to respond to tablets ads versus desktop: report

    December 23, 2013

    Underscoring the growing opportunity for brands to reach tablet users, 56 percent of North American consumers said they are more apt to respond to a tablet ad than a laptop or desktop ad, according to a new report from Adroit.

  • 87pc of moms use mobile, up 34pc: report

    December 20, 2013

    Moms are increasingly relying on mobile to manage their schedules, email and social media, according to a new report from BabyCenter.

  • CPG, auto mobile ads drive highest interaction rates: report

    December 18, 2013

    Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.

  • Mobile video viewing more than doubles YOY: report

    December 17, 2013

    Mobile and tablet share of online video views increased 133 percent between September 2012 and September 2013, according to a new report from Ooyala.

  • Weaker mobile vendors to be weeded out in 2014: Yankee Group

    December 12, 2013

    Mobile industry consolidation will step into high gear next year as growth maxes out in several segments, leaving weaker players to either be acquired or exit the market, according to a new report from Yankee Group.

  • Facebook is most trusted review platform: report

    December 10, 2013

    When looking to make informed decisions on purchases, consumers tend to check social media for input, and according to a recent report from Social Media Link, Facebook is the most trusted review platform over Pinterest, YouTube and Twitter.

  • Need for mobile-optimized search strategy intensifies: Forrester

    December 6, 2013

    Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.

  • Retailers retreat from mobile marketing as flash sales interest wanes: BDO

    December 3, 2013

    With only 38 percent of retailers investing in mobile marketing this year - down from 50 percent last year - a new report from BDO USA suggests that momentum is dying down for the medium as marketers find that they cannot prove mobile's ROI.

  • Children’s apps should focus more on educational content

    December 3, 2013

    Parents are placing a higher priority on educational content within mobile applications, pointing to the need for marketers and developers to highlight the ways in which it benefits learning.

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