Research
-
Impressions from touchscreen devices grow 44pc year-over-year: study
November 22, 2011
Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.
-
20M bar code scans recorded in Q3: Scanbuy
November 15, 2011
ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.
-
Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior
November 10, 2011
Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.
-
Location-based targeting grew 50pc quarter-over-quarter: study
November 10, 2011
Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.
-
56pc of parents give smartphones to kids for security: study
November 7, 2011
Fifty-six percent of parents surveyed said they gave their children a smartphone for safety and security reasons, according to a study from location-based system Life360.
-
IOS gaming apps make up 32pc of app marketplace: study
November 4, 2011
Gaming applications continue to dominate the app marketplace and iOS apps made up 32.6 percent of app search company Chomp’s monthly traffic.
-
Smartphones are replacing MP3 players, digital cameras and GPS devices: Oracle
November 1, 2011
Smartphones are replacing MP3 players, digital cameras and GPS devices more quickly than expected, according to a new consumer survey from Oracle.
-
Yahoo: Mobile video consumption increases 29pc
October 27, 2011
Consumers are spending 29 percent more time watching videos on their mobile devices, according to a study conducted by Yahoo.
-
77pc of tablet owners use device daily: study
October 26, 2011
Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.
-
4G technologies to reach 700M mobile users by 2015: study
October 26, 2011
Demand for mobile technology is increasing at a phenomenal pace with 4G technologies looking to reach nearly 700 million mobile users by 2015, according to Yankee Group.
-
IOS impressions grow 60pc: Millennial Media
October 25, 2011
IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.
-
Click-through rates significantly higher for rich media campaigns: Jumptap
October 25, 2011
Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.
-
40pc of US mobile device owners watch TV on multiple screens: study
October 18, 2011
Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of U.S. tablet and smartphone owners are using their mobile devices while watching TV.
-
Mobile news consumption to rake in $1B in publisher revenue by 2016
October 13, 2011
Annual revenues derived from news content delivered to mobile devices will reach $1.1 billion by 2016, making publishers struggle to bridge the gap caused by the inevitable decline in sales from print editions, according to Juniper Research.
-
Pandora’s mobile visitors account for 52pc of total audience: comScore
October 11, 2011
A new report from comScore highlights consumers’ growing cross-media consumption habits and uses radio streaming service Pandora as an example because of the important role that mobile users play for the brand.
Follow us on Twitter