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• Few companies will exploit the gold mine of mobile information in 2013: Forrester

  February 15, 2013

  Although mobile presents marketers with tremendous data to get a better understanding of consumers, not many are tapping into the device's full potential, according to a new report from Forrester Research.

• IPhone owners beat out Android for monthly gaming app usage: report

  February 14, 2013

  Roughly 86 percent of iPhone users play mobile games compared to 76 percent of Android owners, according to a new report from Arbitron Mobile.

• Tablet paid search spend eclipsed smartphones in Q4: report

  February 13, 2013

  The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

• 87pc of Super Bowl mobile impressions came from smartphones: report

  February 13, 2013

  Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media.

• Marketers will have value-based relationships with consumers in 2013: Forrester

  February 12, 2013

  Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester Research.

• Android edges out iPhone for smartphone ad impression lead

  February 8, 2013

  Android’s growth continues to drive acceleration for smartphone ad requests and impression volume, with the platform beating out the iPhone in the fourth-quarter of 2012 in terms of impression volume, according to a new report from Opera Software.

• Mobile will aid 79pc of Valentine’s Day shopping: study

  February 8, 2013

  Mobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva.

• Apple loses top spot in brand loyalty for smartphones, tablets

  February 7, 2013

  Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, according to a new report from Brand Keys.

• Location targeting more than doubles performance of mobile ads: report

  February 6, 2013

  Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.

• Investment levels in mobile marketing decline as monetization concerns grow

  February 4, 2013

  Venture capitalists lost some of their enthusiasm for investing in private mobile marketing and advertising companies in 2012, with overall investment levels down 21 percent year-over-year for a total of $460 million, according to a new report from Rutberg & Co.

• Apple’s smartphone fortunes grow while the iPad faces growing competition

  February 4, 2013

  While Apple's star in the smartphone market continues to ascend, recent numbers suggest the company's influence in the tablet category is increasingly under attack from Android devices.

• Android claims 64pc of mobile game app impressions: study

  February 4, 2013

  Android leads the pack with mobile app game impressions, showing how handsets are becoming the go-to platform to play games, according to a new report from Millennial Media.

• User concern over mobile privacy is growing: report

  January 28, 2013

  Compared with a year ago, 72 percent of smartphone users say they are more concerned about privacy on their smartphone, according to new research from Truste.

• Mobile ad revenue to reach $11.4B this year: Gartner

  January 24, 2013

  Mobile advertising revenue is growing at a rate faster than previously expected and should reach $11.4 billion worldwide this year, up from $9.6 billion last year, according to new report from Gartner.

• Mobile drives 23pc of paid search clicks: study

  January 23, 2013

  Although mobile represents less than a fourth of paid search clicks, smartphone and tablet search clicks have grown 89 percent year-over-year, according to a new study from The Search Agency.

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