Research
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Product launch-centered mobile campaigns grow 75pc month-to-month: study
October 6, 2011
Mobile campaigns that promoted a product launch or release grew 75 percent month-to-month in August, per a new study by Millennial Media.
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Mobile advertising will generate $1.2B in 2011: study
October 5, 2011
Mobile advertising has slowly been gaining steam as an effective way to target consumers as smartphone and tablet ownership increases.
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Cross-media measurement is Holy Grail of mobile: IAB
October 4, 2011
In order for brands and retailers to allocate more of their marketing budgets to mobile, measurement and reliable methodologies to understand audience behavior and ad effectiveness must be put into place, according to the Interactive Advertising Bureau.
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IPad users more likely to book travel using their devices: study
September 29, 2011
A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.
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Preference for free mobile radio is marketing opportunity: Myxer
September 28, 2011
Mobile Internet radio listeners prefer free streaming radio services by a wide margin, according to a new report from Myxer.
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SMS usage skyrocketing: Pew Internet study
September 22, 2011
A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.
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For OEMs, the choice is between Android and Windows Phone 7: NPD
September 21, 2011
While Android continues to dominate in smartphone operating systems, Windows Phone 7 could chip away at Android’s position with the right marketing, apps and hardware, according to a new report by NPD Group.
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21pc of consumers who view auto content access it daily: Millennial Media
September 20, 2011
Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.
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Amazon outranks Apple in brand loyalty
September 13, 2011
Amazon has outranked Apple in the brand loyalty index, showing that it has a broader reach in terms of products, services and opportunities, according to new research by Brand Keys.
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IPad owners consume 40pc of mobile videos: Rhythm NewMedia
September 13, 2011
Mobile ad network Rhythm NewMedia's second-quarter insights reveal that both consumers and brands have a healthy appetite for mobile video.
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Mobile more effective than print, TV and Web ads: InsightExpress
September 9, 2011
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit.
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Android OS increases 15pc month-over-month: Millennial Media
August 24, 2011
Android is rapidly escalating its presence in the mobile space with the operating system increasing 15 percent month-over-month, according to a new study by Millennial Media.
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Finance sector’s mobile ad spend up more than 1,000pc: Millennial Media
August 15, 2011
The finance sector increased its spend on mobile during the second quarter of 2011 by 1,095 percent, according to a new report by Millennial Media.
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Mobile will be primary device for entertainment needs: report
August 12, 2011
Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons.
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Android lags behind average industry click-through rates: Jumptap
August 8, 2011
Android may be the leading mobile operating system, but it falls behind the industry average when it comes to delivering click-through rates, according to a new report from Jumptap.
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