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Research

• Forrester: Context will lead mobile development

  January 22, 2013

  Marketers and developers need to have a grasp on a user’s total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research.

• Marketers struggle with how to leverage mobile data: report

  January 16, 2013

  Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.

• Android tablets experience big December surge: report

  January 11, 2013

  Android tablets and crossover devices experienced significant growth in December, particularly the Kindle Fire, Galaxy Note and Nook tablet, according to new data from Localytics.

• Cost to acquire loyal app users jumps 30pc: report

  December 31, 2012

  As a result of increased holiday spending, the cost to acquire a loyal mobile application user increased in November, according to a new report from Fiksu.

• Smartphone owners more likely to actively seek new products: Forrester

  December 28, 2012

  Discovering new products and services is a crucial part of the customer lifecycle, with mobile playing an increasingly important role in the process, according to a new report from Forrester Research.

• Tablet activations outnumber smartphones on Christmas: Flurry Analytics

  December 28, 2012

  More tablets were activated on Christmas Day this year than smartphones, according to new figures from Flurry Analytics.

• IPad mini continues Apple’s dominance of mobile ad impressions

  December 20, 2012

  The iPad mini is proving to be another powerful weapon in Apple’s arsenal of mobile devices helping it to grab mobile advertising market share, according to a new report from Velti.

• Facebook overtakes Google in mobile display ad revenues

  December 19, 2012

  Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

• Mobile makes up 30pc of local searches: study

  December 19, 2012

  Mobile continues to encroach on local search results, leaving big implications for how marketers divvy up their ad spend, according to a new study from Yellow Pages.

• Automotive mobile ad spend grows 574pc year-over-year: study

  December 17, 2012

  From driving foot traffic into dealerships to helping users research, mobile ad spend from automotive brands has taken off this year, according to a new study from Millennial Media.

• SMS conversations valued the same as phone calls: study

  December 13, 2012

  Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.

• Apple’s triple play in mobile advertising: Devices, impressions and monetization

  December 12, 2012

  Apple dominated the mobile advertising sector in 2012 with the most successful new device – the iPhone 5 – as well as the largest share of ad impressions and the biggest moneymaker – the iPad, according to a new report from Opera Software.

• Smart devices transform B2B marketing: OgilvyOne

  December 11, 2012

  While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers, according to a new report from OgilvyOne.

• Location-based search revenue will reach $6B by 2017: study

  December 10, 2012

  With a growing focus on context and relevancy, local search is expected to play an increased role for mobile marketers in the next five years, according to a new study from Strategy Analytics.

• Forrester: 48pc of mobile phone owners access the Web, social media and apps weekly

  December 7, 2012

  Although a substantial amount of mobile owners use their devices for sophisticated features, marketers need to remember to focus on the objective versus the technology behind a mobile strategy.

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