Research
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Mobile TV subscribers to reach 462M: Study
January 25, 2008
A new study claims that the number of mobile television subscribers worldwide will grow to 462 million by 2012.
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U.S. wireless subscribers to touch 297M: Study
January 22, 2008
Despite the current economic conditions, IE Market Research is maintaining its optimism in the growth of the number of U.S. wireless subscribers.
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Nielsen: 46M mobile data users conduct mobile search
January 17, 2008
An estimated 46.1 million mobile data users in the United States used mobile search functions in the third quarter of last year.
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No more device choices, please: mobile shoppers to Compete
January 17, 2008
Mass-market wireless shoppers don’t want more devices, services or applications, according to a new study from Web analytics firm Compete Inc.
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Number of worldwide mobile workers to touch 1 billion: Study
January 16, 2008
New research from IDC claims that the number of mobile workers worldwide is projected to reach 1 billion by 2011.
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Mobile data apps use to slow, says report
January 16, 2008
Mobile data implementation will slow this year, according to a new report from In-Stat.
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Mobile marketing to reach $24B in five years, says study
January 15, 2008
A new study claims that mobile marketing revenue worldwide is projected to grow to more than $24 billion in 2013.
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Report: 78M consumers remembered mobile ads last quarter
January 11, 2008
New research claims that 78 million U.S. consumers saw or heard advertising on their mobile phones in the last quarter of 2007.
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Mobile phone customers want visual experience: Survey
January 9, 2008
A survey of Verizon Wireless, AT&T Mobility, T-Mobile and Sprint customers shows that consumers want a more visual mobile phone experience.
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Apple iPhone both blessing and curse for mobile banking: Forrester
January 7, 2008
The Apple iPhone is both a blessing and a curse for retail bankers responsible for the mobile channel, per a new report from Forrester Research.
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Consumers prefer GPS over Internet: Study
December 24, 2007
New research claims that consumers prefer a location-based GPS feature on their mobile phone over Internet access.
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Mobile phones will become primary Internet appliance, VC firm says
December 18, 2007
M/C Venture Partners released its list of top Internet and communications trends for next year. On that list: Mobile phones become the primary Internet appliance for people worldwide.
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Owning ad agencies helps carriers in Japan, South Korea: Study
December 17, 2007
New research for the Japanese and South Korean markets claims that a hybrid model of wireless carriers running their own mobile ad agencies is spurring the growth of mobile marketing.
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Mobile entertainment revenue expected to reach $62B in 2010
December 12, 2007
The global market for mobile entertainment should generate approximately $62 billion in annual revenue by 2010 despite many high-profile failures such as Disney Mobile, ESPN Mobile and Amp’d.
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Text ads generate 11 percent response rate: M:Metrics
December 7, 2007
Txts r up. New research for third quarter versus second shows that there was a 22 percent increase in the number of consumers who received SMS text ads in the United States.
