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Research

• Apple closes gap in ad impressions, still lags behind Android: report

  December 5, 2012

  Apple continues to gain share of mobile ad impressions in North America despite the increasing popularity of new Samsung devices, according to a new report from Adfonic.

• 52pc of mobile ad impressions come from Android: study

  November 30, 2012

  Even though more than half of total mobile advertising impressions come from Android devices, the operating system is still fragmented, according to a new report from Millennial Media.

• Mobile behavior influenced by age, time of day, other factors: study

  November 29, 2012

  A new report on consumer online and mobile behavior from The Search Agency and Harris Interactive finds that smartphones are most popular with singles, while married folks favor tablets.

• Apple's iPad market share drops 14pc in Q3: report

  November 29, 2012

  The iPad’s share of tablet shipments sank to its lowest level ever during the third quarter as Android tablets continued to gain, according to new data from ABI Research.

• Mobile marketing experiences fall short of expectations: study

  November 28, 2012

  Marketers came up short in an analysis of consumers’ mobile expectations, pointing to the need for brands to step up their mobile game, according to a report by Millward Brown.

• QR code scans jumped 50pc on Black Friday: report

  November 28, 2012

  In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50 percent, according to a report from ScanLife.

• Mobile is fastest growing segment of social advertising: report

  November 26, 2012

  Mobile social advertising revenues will grow at a faster pace than desktop social ad revenues and are expected to reach $1.47 billion by 2016, according to a new report from BIA/Kelsey.

• Mobile will be more disruptive than the Web: Forrester

  November 20, 2012

  Based on the pace of adoption, mobile is slated to be a more disruptive consumer revolution than the Web, according to a new report from Forrester Research.

• Long-form content brings in 71pc of tablet video views: study

  November 19, 2012

  Consumers are watching more than just short video clips on their mobile devices, according to a new study from Ooyala.

• Mobile use varies between auto shoppers and service buyers: report

  November 16, 2012

  While the automotive category has a 51 percent conversion rate in mobile, new research suggests that mobile use varies greatly within the category based on user needs and intent.

• Navigation app usage spiked 104pc during Superstorm Sandy: study

  November 15, 2012

  Utility-based applications took center stage in how mobile users accessed content during Superstorm Sandy, according to a new study from Velti.

• Mobile video generates 58pc brand recall: study

  November 14, 2012

  Mobile video is strong in building brand awareness, especially when compared to television and online components, according to a new study from AdColony and Horizon Media.

• 44pc of all restaurant and retail mobile ad campaigns include store locator: study

  November 13, 2012

  Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial Media.

• Push messaging doubles app retention rates compared to opt-out users: report

  November 12, 2012

  When used correctly, push notifications can help mobile application developers double their four-month user retention rates, while significantly driving engagement, according to a new report from Urban Airship and Wave Collapse.

• 18-34 demographic very receptive to mobile ads, sharing offers: report

  November 9, 2012

  Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.

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