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Research

• Android is leading smartphone OS: Nielsen

  July 29, 2011

  Android is the top operating system for the United States smartphone market, according to new data from Nielsen.

• 35pc of consumers expected to buy iPhone 5: Pricegrabber

  July 26, 2011

  Apple’s iPhone 5 is reportedly set to hit the market later this year and 35 percent of consumers are expected to buy the device, per a recent study by Pricegrabber.

• Apple’s tablet share drops to 61pc as overall shipments soar: Strategy Analytics

  July 22, 2011

  Global tablet shipments skyrocketed in the second quarter on the strength of the iPad and the introduction of new tablets on operating systems, according to the latest research from Strategy Analytics.

• Mobile bar codes see 600pc year-to-year growth in second quarter of 2011: Scanbuy

  July 21, 2011

  Mobile bar code scanning increased by 600 percent in the second quarter of 2011 compared to the second quarter of 2010, according to Scanbuy.

• Smartphone shipments expected to reach 1B by 2016: study

  July 21, 2011

  Smartphone shipments are expected to reach 1 billion annually by 2016, up from 302 million in 2010, per a new study by Juniper Research.

• Growth in tablets impacts mobile search: Performics

  July 20, 2011

  The role of tablets in mobile search is growing, giving marketers a new way to deliver rich advertising, per a recent study by Performics.

• Mobile to grow to $1.2B by 2011 – faster than PC, Web advertising: J.P. Morgan

  July 19, 2011

  Mobile advertising has reached critical mass and will double this year to reach a total of approximately $1.2 billion, according to a new report by J.P. Morgan.

• 73pc of mobile device users engage with social networking: ABI Research

  July 18, 2011

  Mobile device users are heavily engaged with social, with many visiting social network sites daily, per a study by ABI Research.

• Windows Phone 7 impressions grew 31pc quarter-over-quarter: Millennial Media

  July 15, 2011

  Windows Phone 7 impressions grew 31 percent and Research In Motion impressions increased 29 percent quarter-over-quarter, according to a study by Millennial Media.

• Mobile cloud revenues to reach $39B by 2016: study

  July 14, 2011

  Mobile cloud-based enterprise services are expected to reach $39B by 2016 as carriers increasingly offer businesses unified communications suites, per a new study by Juniper Research.

• User context drives mobile strategy: Forrester

  July 12, 2011

  User context through consumers’ need for convenience and new technologies will drive future mobile strategies, per a study by Forrester Research.

• Mobile CTRs 50p higher than standard: study

  July 8, 2011

  Mobile banner advertisements are 50 percent more likely to be clicked on than standard Web banners, according to a study by MediaMind.

• The Weather Channel’s 29.5M unique makes it leading mobile content brand: Nielsen

  July 6, 2011

  With 29.5 million unique visits in May, The Weather Channel beat out ESPN and Pandora to be the leading mobile content destination in May, according to new research by Nielsen.

• Apple’s iPhone picks up share in recent smartphone purchases: Nielsen

  July 1, 2011

  Apple's iPhone share of the smartphone marketplace is growing while Android is leveling out, according to new data from Nielsen.

• In-app mobile ads grow 100pc in 90 days: InMobi

  June 30, 2011

  In-application advertisements grew 100 percent in 90 days, reaching 50 million people in the United States, according to a recent study by InMobi.

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