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Research

• Dictionary.com sees exponential growth in mobile

  June 24, 2011

  Dictionary.com saw more than 30 million app downloads as of April and engagment levels on mobile are nearly three times more than online.

• Local mobile advertising to approach $1B in 2012 as marketers adapt to smartphones

  June 24, 2011

  The spend on local mobile advertising will approach $1 billion by the end of 2012 as campaign objectives evolve to meet the location-targeting abilities of smartphones, per a study by BIA/Kelsey.

• Mobile use not just for on-the-go consumers: study

  June 23, 2011

  The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.

• Mobile instant messaging usage expected to triple by 2016: study

  June 22, 2011

  Mobile instant messaging through applications and SMS is rapidly growing, and by 2016 it is expected to triple in use, per a study by Juniper Research.

• Mobile advertising revenue to double this year on back of improved ROI: Gartner

  June 17, 2011

  Mobile advertising revenue will more than double in 2011 for a total of $3.3 billion as marketers watch the returns on their efforts to engage consumers via mobile, according to a new report from Gartner.

• Security threats increase, smartphones not protected: study

  June 16, 2011

  Despite a steady increase in threats from device loss and threats, malware and viruses, only 4 percent of smartphones and tablets are protected with security software, according to a study from Juniper Research.

• Growing smartphones ownership provides opportunity for marketers

  June 13, 2011

  Google Android was the leading smartphone platform between February and April, while Apple iOS moved up to second place, according to new data from comScore.

• Mobile a key differentiator for in-store shopping

  June 10, 2011

  The number of retailers seeing value in using mobile in-store jumped significantly in the past year, according to a new report from RSR Research.

• Best Buy provides the best mobile customer experience: study

  June 9, 2011

  Best Buy is one of the retailers providing a strong mobile customer experience, according to a new study from the e-tailing group.

• Rich media ads on iPad outperforming iOS, Android devices

  June 7, 2011

  Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

• Consumer use of mobile to access retail content jumped significantly: Study

  June 6, 2011

  The number of consumers accessing content from retailers via their mobile devices in the past year increased a dramatic 74 percent for a total 13 million, according to a new report from ad network Millennial Media.

• Google Search is top site as total mobile traffic grows to 105M uniques

  June 3, 2011

  Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.

• Carrier revenue to surpass $1 trillion by 2016, but costs jeopardize profitability: study

  June 3, 2011

  While billed revenue from wireless carriers worldwide is expected to cross $1 trillion by 2016, losses loom if anticipatory action is not taken soon.

• Mobile email cannibalizing Webmail to place functionality over form

  May 18, 2011

  With the growth of mobile email, marketers should focus on the content in emails over appearance, according to a new study.

• Only one in five smartphone owners check-in through mobile: study

  May 14, 2011

  A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

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