May 12, 2014
NBCUniversal participated in an exclusive pilot program with Nielsen to better understand how consumers watched the 2014 Winter Olympics across television, online and mobile.
Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
May 2, 2014
NEW YORK - A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2014 said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.
May 1, 2014
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
April 25, 2014
In its first-ever benchmark report for mobile video ads, the Mobile Marketing Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
April 23, 2014
Consumer connectivity to mobile has birthed a new type of user, the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.
April 21, 2014
An analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.
April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
April 10, 2014
As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, according to report released today by BIA/Kelsey.
April 8, 2014
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
March 18, 2014
While executives are still experiencing some difficulty embracing mobile, digital and social, the future looks promising with 84 percent of chief innovation officers planning to invest more in mobility in the next few years, according to a new report from IBM.
February 25, 2014
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
February 7, 2014
The mobile economy is growing at a faster rate than previously expected while also showing signs of maturity, meaning there is still significant upside potential for companies in core sectors even as challenges multiply, according to a new report from Yankee Group.
February 6, 2014
One of the industries that stands to benefit the most from mobile technology is the healthcare industry, according to a recent report from Forrester Research.