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• 44pc of all restaurant and retail mobile ad campaigns include store locator: study

  November 13, 2012

  Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial Media.

• Push messaging doubles app retention rates compared to opt-out users: report

  November 12, 2012

  When used correctly, push notifications can help mobile application developers double their four-month user retention rates, while significantly driving engagement, according to a new report from Urban Airship and Wave Collapse.

• 18-34 demographic very receptive to mobile ads, sharing offers: report

  November 9, 2012

  Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.

• 31pc of iOS 6 users pick Google Maps over Apple’s maps feature: report

  November 8, 2012

  More than half of iOS 6 users are using Google Maps either exclusively or some of the time over Apple Maps, according to new data from RealityMine.

• Augmented reality apps predicted to generate $300M in 2013: study

  November 7, 2012

  A mixture of revenue from advertising, paid application downloads and post-download content will contribute to approximately $300 million in revenue for augmented reality next year, according to a new study from Juniper Research.

• Apple's iPad market share has a bite taken out of it by lower-priced tablets

  November 6, 2012

  In a sign of strong interest from consumers for lower-priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and Asus all picked up share, according to new research from International Data Corp.

• Mobile local ad spend growing more slowly than expected: report

  November 5, 2012

  While mobile local ad revenues are expected to grow, the short-term rate of adoption by advertisers is happening at a slower pace than previously expected, according to a new report from BIA/Kelsey.

• Apple, Disney and Facebook top list of most successful brand apps: study

  November 1, 2012

  Apple, Disney and Facebook are the top marketers who are generating high numbers of application downloads, according to a new report from Distimo.

• Location-based services to bring in $4B revenue in 2012: study

  October 31, 2012

  Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain.

• Mobile ad spend undergoing fastest growth rates in US: IDC

  October 30, 2012

  With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC.

• Static banners generate more accidental clicks than rich media banners: report

  October 29, 2012

  In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks.

• Mobile, social is key to driving consumer loyalty for brands: report

  October 25, 2012

  Twenty-three percent of the top 100 brands for loyalty enable consumer outreach and engagement via mobile and social networks using phones, smartphones, computers and tablets, according to a new report from Brand Keys.

• TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails

  October 23, 2012

  While the number of mobile users opening emails is quickly growing, the click-through rates for mobile remain low, according to new data from TailoredMail.

• 45.7pc of sports fans use smartphones to access content online: report

  October 18, 2012

  Consumers are using smartphones and tablets in growing numbers to access online sports content, according to a new report from Burst Media.

• Mobile experiences are quickly falling short of consumer expectations: Forrester

  October 17, 2012

  Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.

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