Research
-
Despite high mobile penetration, usage varies widely: panelist
May 13, 2011
NEW YORK - An Arc Worldwide executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said the big difference between heavy and light mobile shoppers is in how they use mobile devices in the process of their lives.
-
As mobile banking adoption grows, banks must focus on services: Forrester
May 12, 2011
Mobile banking is gaining traction in the United States with gains in consumer adoption and availability of mobile banking solutions across a wide array of devices, according to Forrester Research.
-
QR code scanning increases by 4,549pc: study
May 11, 2011
Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.
-
Apple is most valuable global brand: study
May 10, 2011
Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.
-
Wireless data revenue to reach $67B this year: study
May 10, 2011
Wireless data service revenues in the United States grew 23 percent in the first quarter of 2011 compared with same quarter last year for a total of $15.4 billion, according to a new report from Chetan Sharma Consulting.
-
Osama Bin Laden death causes surge in mobile traffic, slowing performance
May 4, 2011
Mobile Web performance and availability slowed down soon after the news was released on Sunday that Osama Bin Laden was dead. But service was quickly back to normal, according to mobile and Internet monitoring company Keynote Systems.
-
Apps, mobile Web will continue to coexist: Forrester
May 4, 2011
Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.
-
Mobile app downloads to reach 44B by 2016: ABI Research
May 2, 2011
A new study from ABI Research reveals that the worldwide mobile application industry will reach 44 billion downloads by 2016, driven by consumers’ insatiable appetite for mobile media.
-
Q1 mobile phone shipments jumped 19.8 percent: IDC
May 2, 2011
Smartphone adoption continues to fuel growth in the worldwide mobile phone market, which grew 19.8 percent year over year in the first quarter of 2011, according to International Data Corp.
-
Mobile ads driving purchase intent among smartphone users: Google
April 28, 2011
A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.
-
Combining mobile video ad units achieves better campaign results
April 27, 2011
A new report by Rhythm NewMedia found that combining mobile video advertising units drives all brand marketing objectives and helps stretch marketing dollars.
-
Consumers not keen on mobile ads: study
April 22, 2011
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.
-
Keep a balanced investment between apps and mobile Web: Microsoft Advertising
April 20, 2011
A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.
-
Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry
April 11, 2011
Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.
-
Social activity advertising outperforms banners by 11 times: appssavvy
April 6, 2011
NEW YORK – Host of the Social Activity Summit appssavvy unveiled data factoring in level of engagement, conversion rates and cost that found paid search and social activity advertising to be the best-performing types of ads.
Follow us on Twitter