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• Mobile ad budgets in Britain grow more than 100pc: report

  October 11, 2012

  Marketers in Britain significantly increased their spend on mobile advertising during the first half of 2012, with the overall spend up 132 percent for a total of 181.5 million British pounds, according to a new report from the Internet Advertising Bureau UK.

• 16pc of marketers have a formal mobile strategy: study

  October 10, 2012

  Only 16 percent of marketers out of 250 global marketers surveyed have developed a mobile strategy aimed at building customer engagement, according to a new report from the Chief Marketing Officer Council.

• 45pc of smartphone owners use OTT messaging apps: report

  October 9, 2012

  More than 45 percent of smartphone users take advantage of instant messaging and over-the-top messaging services in addition to using SMS, according to a new report from Analysys Mason.

• Wireless industry contraction possible as mobile data slows, SMS declines: report

  October 5, 2012

  Wireless carriers could face challenges on two fronts as mobile data growth slows and consumers spend less on messaging through carrier services, according to two different reports.

• 56pc of ebusinesses spend less than $500K on mobile annually: Forrester

  October 4, 2012

  The majority of ebusiness professionals are spending less than $500,000 annually on mobile services, showing that they are not building for a mobile-first future as quickly as they should be, according to a new report from Forrester Research.

• QR codes beat out direct mail in driving response: report

  October 3, 2012

  QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.

• Automotive industry mobile advertising grew 372pc: Millennial Media

  October 3, 2012

  The automotive industry grew more than 372 percent year-over-year and has been a consistent top mobile advertising vertical, according to new research from Millennial Media.

• Mobile multiplies how much news users consume: report

  October 2, 2012

  The growing penetration of mobile devices is changing how users consume news, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.

• Rich media ads deliver engagement rate of 12.8pc: report

  October 1, 2012

  Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra.

• Tablet users spend 30pc more time on sites than PC users: report

  September 28, 2012

  Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.

• Google: 76pc of users want to find a company’s location, operating hours from a mobile site

  September 27, 2012

  Action-driven tasks such as finding a location, store hours and click-to-call rank as top priorities for mobile Web surfers, according to a new study from Google.

• Apple developer interest is strong, while Google faces growing challenges

  September 26, 2012

  While Apple continues its reign as the platform of choice for developers, Google faces growing challenges as developers lose interest in Android and closely eye the new Apple Maps, according to a new report from Appcelerator.

• Samsung scores highest for tablet marketing: study

  September 25, 2012

  Samsung’s aggressive television marketing for its tablets appears to be paying off with the company’s ranking as the No. 1 tablet advertiser, according to a new study from Ace Metrix.

• Tablet demand continues to grow, opening up opportunities for vendors: report

  September 24, 2012

  With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.

• 82pc of US iPhone users plan to upgrade to iPhone 5: study

  September 21, 2012

  Current iPhone owners are itching to get their hands on Apple’s new iPhone 5 when they upgrade their phone plans, according to a new report from Mojiva.

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