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Research

  • Last-minute hotel apps’ personalization rings true for mobile users: report

    June 1, 2015

    A report from Key Lime Interactive reveals that travel and hospitality marketers with mobile applications must offer a personalized experience, loyalty program integration and last-minute deals to ensure a streamlined shopping process and maintain coveted space on consumers’ smartphones as competition grows.

  • Dwell time on mobile native ads twice as long as on desktop: report

    May 27, 2015

    Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Adyoulike UK on what makes a successful in-feed native advertising campaign.

  • Marketers must boost video outreach amid surging data usage: reports

    May 20, 2015

    Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.

  • Brands should move quickly to capitalize on wearables: report

    May 19, 2015

    Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a report from Mindshare and Goldsmiths University of London

  • Q1 2015 mobile site performance benchmark report

    May 18, 2015

    In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.

  • Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

    May 7, 2015

    Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

  • Original video viewing on mobile more than doubles: IAB

    May 7, 2015

    An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.

  • Mobile marketers must think globally by measuring behavior, not regions: report

    May 4, 2015

    Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defined regions, according to a new report from Fetch.

  • Brands need to engage through multiplatform approach: Forrester analyst

    April 30, 2015

    NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.

  • Mobile ad revenue skyrockets with a 76 percent increase: IAB

    April 23, 2015

    As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.

  • TD Bank’s relatable social media posts make it a leader: report

    April 20, 2015

    As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.

  • Second screen is where content creators will succeed or fail: Accenture

    April 14, 2015

    Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for companies, according to a new report from Accenture.

  • Stickiness of apps increased in Q1 2015: report

    April 9, 2015

    The stickiness of applications has reached an all-time-high due to better retention and engagement, according to a study by Localytics.

  • Social network ad spend growth will slow in 2015: report

    April 6, 2015

    In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.

  • Most millennials will not pay for news on any platforms: study

    March 25, 2015

    The millennial demographic is still interested in reading news, but it must be free and mobile, according to a recent study by Retale, a location-based mobile platform for retailers.

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