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• Research firm NPD Group acquires In-Stat

  April 4, 2011

  The NPD Group has acquired analyst research company In-Stat to expand its focus on the mobile Internet and digital entertainment industries.

• Mobile to generate data traffic equivalent to 3 trillion music track downloads by 2015

  April 1, 2011

  A new report by Juniper Research predicts that mobile devices such as smartphones, feature phones and tablets will generate data traffic equivalent to 18 billion movie downloads by 2015.

• Mobile most effective medium for initiating dialogue with consumers: Experian

  March 31, 2011

  Businesses working to integrate mobile into their marketing mix have the ability to prompt immediate response and establish a two-way dialogue with consumers, according to a study by Experian.

• Location-based services have yet to reach tipping point: survey

  March 28, 2011

  Location-based services have yet to reach the tipping point, according to a survey by White Horse.

• Tablets are an emerging battleground in mobile: CTIA session

  March 24, 2011

  ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

• Consumers only use 50pc of downloaded apps: study

  March 15, 2011

  Fewer than 20 applications are installed, on average, on the Web-enabled devices that mobile consumers use, with only 50 percent of those apps actually used, according to a recent MRM Worldwide study.

• Google’s Android No. 1 in smartphone market: comScore

  March 8, 2011

  Google’s Android operating system took the lead among smartphone platforms with 31.2 percent market share after two short months in second place, according to data from comScore Inc.’s MobiLens.

• Local daily deals to rake in $3.9B by 2015: study

  March 7, 2011

  Consumer spending on daily deal offers is expected to reach $3.9 billion by 2015 with Groupon and LivingSocial leading the way, according to BIA/Kelsey.

• Mobile’s share of digital advertising to quadruple over next four years: Borrell exec

  March 4, 2011

  NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference.

• Mobile augmented reality apps to reach 1.4B downloads by 2015: study

  March 2, 2011

  Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015.

• Google's Android could generate $1B in mobile ad revenue by 2012: analyst

  February 9, 2011

  Research firm Piper Jaffray predicts that Android could generate more than $1 billion in mobile advertising revenue for Google in 2012.

• Survey finds large portion of mobile ad dollars are wasted

  February 8, 2011

  ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.

• Mobile augmented reality to drive $1.5B in revenue by 2015

  February 3, 2011

  Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015.

• Mobile marketing spend to increase 59pc in 2011: study

  February 2, 2011

  The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

• Auto brands heavily investing in mobile Web: study

  January 27, 2011

  A study by Millennial Media finds that automotive brands are heavily investing in bolstering their mobile Web presence.

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