Research
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Wireless industry contraction possible as mobile data slows, SMS declines: report
October 5, 2012
Wireless carriers could face challenges on two fronts as mobile data growth slows and consumers spend less on messaging through carrier services, according to two different reports.
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56pc of ebusinesses spend less than $500K on mobile annually: Forrester
October 4, 2012
The majority of ebusiness professionals are spending less than $500,000 annually on mobile services, showing that they are not building for a mobile-first future as quickly as they should be, according to a new report from Forrester Research.
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QR codes beat out direct mail in driving response: report
October 3, 2012
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.
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Automotive industry mobile advertising grew 372pc: Millennial Media
October 3, 2012
The automotive industry grew more than 372 percent year-over-year and has been a consistent top mobile advertising vertical, according to new research from Millennial Media.
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Mobile multiplies how much news users consume: report
October 2, 2012
The growing penetration of mobile devices is changing how users consume news, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.
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Rich media ads deliver engagement rate of 12.8pc: report
October 1, 2012
Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra.
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Tablet users spend 30pc more time on sites than PC users: report
September 28, 2012
Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.
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Google: 76pc of users want to find a company’s location, operating hours from a mobile site
September 27, 2012
Action-driven tasks such as finding a location, store hours and click-to-call rank as top priorities for mobile Web surfers, according to a new study from Google.
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Apple developer interest is strong, while Google faces growing challenges
September 26, 2012
While Apple continues its reign as the platform of choice for developers, Google faces growing challenges as developers lose interest in Android and closely eye the new Apple Maps, according to a new report from Appcelerator.
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Samsung scores highest for tablet marketing: study
September 25, 2012
Samsung’s aggressive television marketing for its tablets appears to be paying off with the company’s ranking as the No. 1 tablet advertiser, according to a new study from Ace Metrix.
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Tablet demand continues to grow, opening up opportunities for vendors: report
September 24, 2012
With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.
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82pc of US iPhone users plan to upgrade to iPhone 5: study
September 21, 2012
Current iPhone owners are itching to get their hands on Apple’s new iPhone 5 when they upgrade their phone plans, according to a new report from Mojiva.
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70pc of mobile video is watched over Wi-Fi: Rhythm NewMedia
September 20, 2012
Wi-Fi rules as the primary way that consumers watch video content, likely resulting in more long-form streaming, according to a new report from Rhythm NewMedia.
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63pc of tablet owners use device while watching TV: study
September 17, 2012
Television and mobile go hand-in-hand with both content consumption and advertising, according to new research from GfK MRI iPanel.
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HSN’s first-half mobile sales eclipse all of last year - Mobile Commerce Daily
September 14, 2012
Mobile Commerce Daily - HSN’s first-half mobile sales eclipse all of last year; Groupon exec claims mobile is one-third of transactions.
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