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  • 62pc of businesses still treat mobile as a new technology: Forrester

    December 17, 2014

    Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

  • Use mobile to make customers feel cared for: report

    December 15, 2014

    Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.

  • Only 49pc of retailers harnessing mobile marketing this holiday season: report

    December 3, 2014

    Despite reports of mobile’s growing importance for consumers during the recent Thanksgiving holiday weekend, only 49 percent of retailers are planning to include mobile technology in their holiday marketing strategy this year, according to a new report from BDO USA.

  • Fitness wearables’ growth will pressure smartwatch makers: report

    November 26, 2014

    A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.

  • Lack of TV-mobile ad integration will cost brands as holiday shopping begins

    November 20, 2014

    Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.

  • Mobile’s role growing in moms’ new product testing, purchasing: study

    November 19, 2014

    Mobile’s impact on moms’ purchases and new-product testing continues to grow, as mothers use their smartphones as a second screen for shopping while in stores to research products, do price comparisons and look for coupons, according to a study from BabyCenter.

  • New: Q3 2014 mobile site performance benchmark report

    November 18, 2014

    In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

  • CPG brands must avoid blanket approach on mobile: report

    November 14, 2014

    Mobile is driving the need for consumer packaged goods brands to have a deeper understanding of different consumer groups, as some are clamoring to engage directly while others are open to the possibility if approached correctly, according to a new report from IBM Business Value.

  • Mobile gap becomes insurmountable for some businesses: Forrester

    November 12, 2014

    Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.

  • Ad spend on Facebook, Twitter grows 233pc year-over-year: report

    October 29, 2014

    With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.

  • Significant app development backlog costs companies revenue, customers: report

    October 27, 2014

    A growing application development backlog problem is damaging revenue opportunities in the enterprise, with 85 percent of companies having a mobile backlog of between 1 and 20 apps, while 50 percent have a backlog of between 10 and 20 apps, according to a new report.

  • Marketers’ use of mobile technologies does not match customer behaviors: Forrester

    October 24, 2014

    Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.

  • Free apps with relevant ads curry favor with Americans: report

    October 23, 2014

    Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to how app developers are struggling to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commissioned by the Digital Advertising Alliance.

  • Moms’ mobile-first attitudes to health an unmet need: report

    October 22, 2014

    While 19 percent of moms already have a fitness tracker, up 36 percent from 2013, and 80 percent are interested in a device, the majority find the current options for tracking their families' health and fitness on their smartphones too time consuming, according to a new report from BabyCenter.

  • Mobile ad revenues jump 76pc as everyday use grows: IAB

    October 21, 2014

    Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.

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