With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.

On Monday, Google acquired the instant messaging company Meebo, which could provide the search giant with some interesting ways to monetize mobile. Additionally, Google has acquired Quickoffice, which enables users to view, edit, sync and share Microsoft Word, Excel, and PowerPoint documents on Android and iOS devices.

?Meebo can help Google monetize in two ways, one being increased engagement as they become more compatible with mobile, the interactivity and 'fun' nature of the ad?s could increase the click through rate on these apps for a higher ROI on advertising; another way is to allow any of the ads to be shared with social,? said Marci Troutman, CEO at Siteminis, Atlanta.

?Google is up against iOS, Microsoft and Nokia for global reach in mobile ? as with each of these companies there will always be challenges and opportunities as the mobile growth curve keeps climbing,? she said. ?Ensuring they have an equal or close to equal footing in the growth curve is a challenge that will be there for some time to come.

?There is also a constant challenge to monetizing mobile engagements effectively. The opportunity lies in their ability to reach the millions that are on Google as consistent users to market new technologies in mobile as they arise.?

Monetizing chat
Meebo is being integrated with Google + to help users share content and connect with others.

Meebo offers a variety of communication features and has a user base of approximately 100 million. Its main product is the Meebo Bar, a menu bar that allows users to create interest profiles, share content and chat with friends.

Meebo also offers advertisers and publishers ways to market to users both online and via mobile, including offering an ad unit that publishers and marketers can integrate into their sites without interfering with the chat experience.

It is possible Google will start to offer advertising options around the chat experience as a result.

The mobile life
With the Quickoffice deal, Google appears to be trying to make a bigger push into the enterprise mobility space. Quickoffice provides word processing and spreadsheet apps for the iPad, Android tablets, and other devices.

Google is looking to address the way that consumers increasingly use apps to accomplish a variety of everyday tasks.

?Everyone in mobile will be ongoing with a competitive growth in mobile offerings, the mobile landscape is still new and growing fast, which keeps the competition healthy and ongoing and will be for some time,? Ms. Troutman said.

?If at some point one of the players in the mobile realm were to stop trying to keep up and be ?the best in class in mobile? they would quickly lose footing in the rapidly advancing market of mobile,? she said.

?Because of Google?s interest in Android?s success the more they can do to make that OS outdistance the competition the better it is for Android and Google.?