Where 2 Get It Inc. has become one of the companies to be named to the Google AdWords Authorized Reseller program.

Google has designed its AdWords Authorized Reseller program to enable strategic relationships with companies like Where 2 Get It that can deliver the power of Google AdWords to their clients. As an authorized reseller, Where 2 Get It helps local businesses tap into the relevance and reach of the Google AdWords online advertising platform.

Mobile Marketer's Giselle Abramovich interviewed Where 2 Get It's CEO and founder Manish Patel. Here is what he had to say:

What's the strategy here for Where 2 Get It?
For over 12 years Where 2 Get It's services have always been about connecting online consumers with local, "offline" products and services.

For many of our clients, that means enhancing their corporate Web site with store locator and mapping functionality.

AdWords enables us to provide enhanced value to our clients by bringing additional qualified consumers to their sites.

And since we already know a lot about our clients' products, services and locations, we are able to create highly effective localized campaigns across all of their locations, balancing the needs of the local outlet with the goals of the corporate parent.

The Google AdWords partnership demonstrates the confidence they place in Where 2 Get Its ability to reach SMB's looking to advertise on Google.

Our focus is strictly local search for national brands and turning online traffic from mobile devices, Web sites or search into foot traffic.

In short, we hope to become a one-stop shop for mobile solutions for these national brands with our soon to be released iPhone store app for ViewSonic.

In addition, to drive traffic we intend to offer Google AdWords to local dealers, resellers of our national brands. Mobile is an emerging and potentially explosive part of our business.

Why do this? What does it do for the company?
We want to be more proactive in helping our clients drive traffic to places where consumers initiate the buying process. Whether it's on a mobile device, Web site, or search engine our clients want to get found.

What is the significance of AdWords in the mobile space?
AdWords will continue to have growing significance in the mobile space.

Devices like the iPhone are providing more and more practical applications that people use in their daily lives for real world activities, and commerce activities are a part of that.

As mobile devices become an integral part of a variety of consumer activities, there is a corresponding opportunity to provide relevant advertising messages that will enhance the value provided by these applications

Google has recently made some significant updates to AdWords and AdSense to help their advertisers leverage mobile.

For AdWords, they've enabled additional control over how ads are displayed on smartphones, essentially enabling advertisers to show full AdWords ads to smart phone users, instead of the shortened mobile ad format.

Advertisers can even use this option to create campaigns specifically for smart phones. On the AdSense side, AdSense for Mobile has been available for a little over a year now.

This month, Google just announced that they are beta testing AdSense for mobile search. This allows mobile carriers and site publishers to add a Google search box to their site.

When users enter a search, they'll see contextually relevant ads alongside the search results.

With these developments, and others that are sure to follow, mobile is becoming easier to incorporate into an advertiser's multi-channel campaigns, and looks well on its way to becoming a standard piece of any promotional effort.

What does Where 2 Get It hope to get out of this?
We hope to extend our leadership in providing local search services to national brands.