Webinar: Mobile pay-per-click campaign works for Pontiac, Spanish Anywhere

By Staff reports

July 10, 2009

Mobile is building excitement for Pontiac

Please click here to register for this webinar.

How did men's magazine Maxim set up a successful pay-per-click mobile performance campaign for auto brand Pontiac and Spanish Anywhere? Register now and get the inside scoop from agency and mobile ad network executives in Mobile Marketer's next webinar July 15.

Sponsored by mobile ad network JumpTap, the hour-long pay-per-click mobile performance-focussed webinar features Lara Mehanna, director of product management at Jumptap, and Brennan Hayden, vice president of WDA. The executives will discuss the value of mobile pay-per-click and why companies can't afford to wait.

"Case studies involving Maxim, Pontiac and Spanish Anywhere will prove that mobile pay-per-click can help brands get visibility and drive additional business," said Giselle Tsirulnik, associate editor at Mobile Marketer, New York.

"Setting up a mobile performance campaign gives brands immediate reach and measureable results at an affordable cost as this webinar is sure to show registrants that," she said.

Please click here to register for the webinar.

The free webinar will start at 2 p.m. ET and end at 3 p.m. ET, walking registrants through setting up a pay-per-click mobile performance campaign.

In the first case study WDA presents the results of a combined print/mobile campaign by Maxim. This campaign is designed to capitalize on Maxim's successful mobile content business to add value to their print publishing business.

Pontiac, the popular automotive brand and a traditional Maxim print publishing advertiser, was a partner in this campaign.

In the second case study, WDA demonstrates that original IP in the mobile content medium can be successfully promoted, as measured by a provable and very positive ROI, using mobile Web and keyword search marketing.

Learn firsthand how this company is building its brand exclusively through mobile.

Presenters will also discuss:

• Differences in the mobile Web vs. PC Internet
• Trends in mobile usage and diversity of consumers online
• Mobile reach, efficiency and ROI
• Why you need to develop a mobile brand now
• How to generate more leads and revenue from your marketing budget
• How unique levels of targeting dramatically increase responses

Panelists will take questions regarding the case studies or relating to pay-per-click performance marketing.

The webinar will be archived on the Mobile Marketer site at http://www.mobilemarketer.com in its webinars section for access at any point of time by simple registration.

Mobile Marketer regularly features sponsored webinars on various topics of interest to marketers, including mobile advertising, mobile commerce, mobile coupons, mobile metrics and measurement, research, mobile banking and payments, mobile loyalty programs and CRM, privacy, SMS marketing, mobile site development, mobile applications, mobile search and overall mobile marketing.

The webinar series comprises case studies, best-practice guidelines and how-to tips, as well as commentary on current issues and legislation that affects mobile marketing, media and commerce.

All webinars will be brand-driven.

The webinars will be archived on the Mobile Marketer site.

Please address all sponsorship and webinar ideas to .

"Through real life case studies with 300"800 percent increases in response and conversion rates, webinar attendees will learn everything they need to know to get a mobile pay-per-click campaign up and running," Ms. Tsirulnik said.

"Nowadays, webinars are ideal because of tight travel budgets," she said. "Our publication already features the latest news and analysis in mobile marketing branding and customer acquisition, so webinars are a natural addition."

Please click here to register for this webinar.