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• New dot-brand domains will not affect mobile search, claims exec

  May 7, 2012

  Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

• Google posts second consecutive quarterly drop in cost-per-click

  April 13, 2012

  The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

• Are marketers putting big money behind mobile search?

  April 2, 2012

  While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

• Google’s mobile search business becomes focus of FTC antitrust investigation

  March 15, 2012

  Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

• Is Yahoo failing in mobile?

  February 2, 2012

  While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

• Pay per call search to go mainstream with mobile

  January 11, 2012

  Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics.

• What is the secret to connecting with consumers via mobile in 2012?

  December 20, 2011

  Wondering which channels in mobile will be the most effective at spurring conversations, engagement and purchases in 2012?

• Does Eric Schmidt really think Apple’s Siri threatens Google search?

  November 8, 2011

  In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?

• Google tackles app discoverability, repeat usage with new search formats

  October 21, 2011

  As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.

• Google on track to rake in $2.5B from mobile ads

  October 17, 2011

  Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.

• Mobile content must be search-optimized for ideal results: OMMA Global panelist

  September 28, 2011

  NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.

• Auto manufacturers should be paying attention to mobile: Google

  June 28, 2011

  Consumers are increasingly using mobile devices to shop for a new car, according to new data from Google.

• Growth in mobile search influencing desktop strategy

  June 21, 2011

  The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.

• Young, tech-savvy consumers increasingly adapt to making mobile purchases

  May 26, 2011

  Consumers are gradually using their mobile device to make payments, proving that smartphones are becoming the most important technology accessory amongst younger generations, per a recent survey by MasterCard Worldwide.

• Google, Digitas collaborate to help grow mobile marketing

  May 18, 2011

  Google is partnering with Digitas for mobile insight and trends analysis to help provide the kind of data that will grow the mobile marketing space.

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