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  • Google AMP closes some, opens other mobile advertising opportunities

    February 26, 2016

    While early adopters of Google’s Accelerated Mobile Pages project expect a strong presence in mobile search results – driving reach, consumption and advertising opportunities – initial challenges include page code restrictions and ad tech redundancies.

  • Mobile, still king at Google, is poised for boost from machine learning

    February 2, 2016

    Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.

  • Mobile plays increasingly important role across five crucial car-buying moments

    December 2, 2015

    Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.

  • Google smashes through Web barrier to stream apps in search results

    November 19, 2015

    With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.

  • Shoe Carnival steps into beacon marketing via mobile wallet offers

    September 23, 2015

    In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.

  • Bud Light fortifies mobile search results with NFL videos

    September 10, 2015

    Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.

  • Google’s search rankings change poses threat to mobile app marketers

    September 4, 2015

    Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.

  • Why iOS 9’s search, notification updates are good news for brands

    July 23, 2015

    The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.

  • Facebook leaps ahead in race for better mobile search experiences

    May 12, 2015

    The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.

  • Google’s mobilegeddon was more hype than reality: report

    May 5, 2015

    Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.

  • Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup

    April 10, 2015

    While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.

  • Google exec: Mobile forces right blend of actionable sports content

    March 19, 2015

    NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.

  • Brands must incorporate click-to-call functions on mobile, says Marchex exec

    March 13, 2015

    NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupting their path to purchase.

  • Google continues pivot to value-add mobile search with insurance shopping site

    March 9, 2015

    Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.

  • Google's updated flight-search tool spikes fear among booking apps

    March 2, 2015

    Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.

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