Search
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Monster.com makes mobile a top priority for 2011
January 3, 2011
With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.
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When it comes to search, mobile trumps desktop PCs: Ask.com
December 15, 2010
Smartphone users are increasingly expecting more of their mobile devices than they do of their desktops, including timely feedback on local businesses and immediate access to information about places of interest.
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Google’s alleged $6B Groupon acquisition: cash cow or albatross?
December 1, 2010
If the rumors are true and Google does pay $6 billion for deal-of-the-day discounter Groupon, it could either take mobile couponing and local advertising to the next level or be a huge waste of money.
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ChaCha exec: Users want a different experience with mobile search
November 19, 2010
LOS ANGELES – A ChaCha executive during the Mobile Marketing Forum said that data consumption on mobile is ramping up at an explosive pace, making mobile-optimized search pivotal in delivering the content users are looking for.
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GMC mobile search effort results in 44pc lift in purchase intent
November 18, 2010
LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.
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Disney merges offline, online with Google Goggles mobile campaign
November 17, 2010
Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.
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Google bets on location-based mobile coupons as linchpin for success
October 22, 2010
NEW YORK – A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis.
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Thomson Local taps mobile app for local business search
October 22, 2010
Thomson Local is providing mobile consumers directory information for more than 1.8 million British businesses via an iPhone application.
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Jingle Networks expands mobile reach of 1-800-FREE411 with acquisition
October 12, 2010
Jingle Networks, a provider of advertising and technology services for voice and mobile business search, has acquired BlackBerry application provider Beyond411 to expand the reach of 1-800-FREE411.
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Desktop search falls while mobile search booms: study
October 11, 2010
Fifteen percent fewer PC users in Britain accessed Web sites through search in the past year, while at the same time mobile search engine traffic has seen a 247 percent increase, according to Tamar research.
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Mobile SEM to drive Black Friday sales, making site performance optimization essential
October 6, 2010
Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.
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Bing updates iPhone app to make travel planning easy
September 28, 2010
Bing rolled out an update for the Bing for Mobile iPhone application to bring consumers an improved mapping experience and travel features.
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Can Google make money from mobile?
September 2, 2010
Google is not earning revenue directly from its successful open-source Android operating system, and critics question whether the search titan’s mobile strategy will pay significant dividends.
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One in three mobile searches show local intent: Efficient Frontier
September 2, 2010
Advertisers should consider creating search campaigns by device, according to a new insight guide to mobile search from performance marketing company Efficient Frontier.
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Microsoft expands Verizon partnership with Bing Android app
September 1, 2010
Microsoft is competing with Google on its home turf with the launch of the Bing for Mobile application for Verizon Wireless customers with Android-based devices.
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