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• Google Maps for mobile claims 100M monthly users

  August 23, 2010

  More than 100 million consumers are accessing Google Maps for mobile each month, according to the search titan.

• Intel finds mobile CPC is 40pc more cost effective than online search

  August 4, 2010

  Intel tapped mobile search to support its “Meet the Processors” brand campaign that drove consumers to the technology giant's mobile Web site.

• Is there a clear leader in the mobile search space?

  July 22, 2010

  Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?

• Days Inn aims to increase bookings with mobile coupon incentive

  July 21, 2010

  Wyndham's Days Inn ran a mobile local search ad campaign that was meant to give consumers an incentive to book rooms at Days Business Alliance properties.

• Android search traffic up 300pc in first half of year: Google exec

  July 16, 2010

  Google executives said that mobile has a positive impact on its bottom line as it continues to invest in its largest growth opportunities with the highest long-term ROI—search monetization, display and mobile.

• Google’s ITA acquisition to affect travel-related mobile search

  July 6, 2010

  Google’s pending acquisition of flight information software company ITA Software for $700 million could have a significant impact on travel bookings driven by mobile search.

• Carnival Cruise Lines claims mobile search ads increase bookings 175 percent

  June 21, 2010

  Carnival Cruise Lines aimed to increase bookings when it tapped Google to deliver platform-specific ads such as click to call to mobile users searching for travel information.

• Google AdWords expands click-to-call option to mobile apps and sites

  June 21, 2010

  Google has expanded its mobile click-to-call option beyond search ads, letting advertisers include the call to action in ads that appear in mobile applications and sites via the Google Content Network.

• Is search where the big bucks will be in mobile?

  June 11, 2010

  Mobile search was a popular theme at the Mobile Marketing Association’s Mobile Marketing Forum, with many panelists expressing a firm belief that it is where the money is going to be.

• Google keynote: AT&T data caps make sense

  June 9, 2010

  NEW YORK - A Google executive has high expectations for the mobile space and search specifically, according to his keynote at the Mobile Marketing Forum.

• Google's inclusion of apps in mobile search results to drive downloads

  June 7, 2010

  Google’s decision to include iPhone and Android applications in its mobile search results will surely drive downloads for developers and marketers.

• How to increase mobile paid search campaign performance

  June 2, 2010

  By creating mobile-only search campaigns, advertisers benefit in several areas such as control, messaging, targeting and reporting.

• Flook adds local search to enhance iPhone app

  June 1, 2010

  Location browser flook has expanded its iPhone application to let users find what is close to them and filter results based on mood or interest.

• Total mobile LBS revenues to reach $12.7B by 2014

  May 20, 2010

  The growth of mobile Internet usage and GPS-enabled devices will drive location-based local search services to be used by nearly 1.5 billion mobile users by 2014, per Juniper Research.

• Mobile accounts for 10 percent of JK Harris search campaign clicks

  April 15, 2010

  JK Harris & Co. used mobile search to drive customer acquisition for its tax-resolution service leading up to the 2010 tax season.

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