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• Will Apple launch its own search engine to thwart Google?

  April 6, 2010

  With the rivalry between Apple and Google reaching new levels of intensity, rumors are swirling about plans for a proprietary search engine for the iPhone, iPod touch and iPad.

• Yahoo puts into place ambitious mobile advertising strategy

  March 29, 2010

  A senior Yahoo executive discussed the company’s mobile strategy in an exclusive interview with Mobile Marketer.

• Yahoo redesigns mobile search experience with two new apps

  March 26, 2010

  Yahoo Inc. released two iPhone applications – Yahoo Sketch-a-Search and Yahoo Search – to make search more engaging for consumers while delivering relevant information.

• Is Yahoo toast in mobile search?

  March 9, 2010

  A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

• Google exec: Mobile to soon have more targetability than TV, radio or Internet

  March 5, 2010

  NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

• Google connects consumers to businesses via click-to-call ads

  March 4, 2010

  Google is letting advertisers add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they are looking for.

• Dex One helps Android users find businesses with new search app

  February 24, 2010

  Dex One Corp. has launched a mobile application for Android-based devices to help consumers find local business information.

• Olympics mobile searches spiking: Yahoo

  February 22, 2010

  Yahoo is seeing soaring mobile searches related to every aspect of the Olympic Games, with lookups for mittens, ice rinks and Flying Tomato getting the most attention.

• How will the Yahoo-Microsoft search alliance affect mobile?

  February 19, 2010

  Microsoft and Yahoo have received clearance for their search agreement without restrictions from both the U.S. Department of Justice and the European Commission.

• Microsoft drove 8,000 downloads of Bing app at CES

  January 26, 2010

  Microsoft’s four-day on-site marketing campaign at the 2010 Consumer Electronics Show earlier this month in Las Vegas drove 8,000 downloads of its Bing mobile search application.

• What would Apple-Microsoft deal mean for mobile search?

  January 21, 2010

  Apple’s discussions with Microsoft to potentially make Bing the default search engine on the iPhone is another sign that the Apple-Google rivalry is heating up, as is mobile search advertising.

• Walmart, Target and Pizza Hut most-searched brands in ’09: uLocate

  January 11, 2010

  Walmart, Target and Pizza Hut topped the list of the top 10 brands searched for last year, according to data from uLocate.

• Improving location tech will get more to opt-in

  January 4, 2010

  Polaris Wireless is predicting that for consumers to get more comfortable with location-based services, technical problems will have to be addressed in 2010.

• Google expands mobile search to include images, voice, location

  December 9, 2009

  Google announced that its mobile search platform will now feature images, voice and location at a launch event at the Computer History Museum in Mountain View, CA.

• Yahoo reveals consumer 2009 mobile search habits

  December 4, 2009

  Consumers’ search habits are different across PC and mobile, according to Yahoo Inc.

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