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Social networks

• Facebook’s play to own the mobile home page fails, like others before

  May 15, 2013

  The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

• Facebook eyes Waze buy to drive local relevancy

  May 10, 2013

  In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.

• Facebook’s mobile fortunes improve but rich user experiences still lacking

  May 2, 2013

  Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.

• Facebook cozies up to mobile app developers with Parse acquisition

  April 30, 2013

  Facebook’s acquisition of Parse, which automates certain parts of application development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.

• Mobile social advertising makes quantum leap forward

  April 22, 2013

  Facebook is not the only social media site moving aggressively to improve its mobile advertising offerings. Twitter and LinkedIn also recently took steps to move mobile social advertising forward with better targeting and business-to-business offerings.

• Foursquare needs check-ins to build strong local search engine

  April 15, 2013

  Foursquare continues to try to write its next chapter as the importance of check-ins fades, with the company raising new funding to support efforts to build a stronger local search offering.

• Facebook speaks language of big brands with behavioral targeting

  April 12, 2013

  In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.

• GM friends Facebook, pointing to its significant role in mobile advertising

  April 11, 2013

  GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

• Facebook takes over Android home screen, has plans for new ad opportunities

  April 5, 2013

  Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.

• Wendy’s propels brand with incentivized mobile, social push

  April 4, 2013

  Wendy’s is enticing consumers to learn more about its new Flatbread Grilled Chicken sandwich and connect with the brand on Twitter through an interactive mobile social campaign.

• Facebook moves toward greater granularity in mobile ad targeting

  March 29, 2013

  With Facebook’s mobile application install ads gaining traction, the social network is enhancing the offering to enable marketers to better target their campaigns and improve results.

• How Instagram is fueling Web design

  March 13, 2013

  Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are tapping into this opportunity to make Instagram content prominent on their Web sites.

• Facebook revamps newsfeed with mobile-first approach, opening up opportunities for marketers

  March 8, 2013

  In a reflection of the important role that mobile plays in how consumers access content these days, Facebook's newly redesigned newsfeed is heavily influenced by mobile design, even on the desktop.

• Twitter, Vine, mobile and the end of attention span

  March 7, 2013

  Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

• 7-Eleven, Home Depot and JCPenney take mobile, social efforts to the next level

  March 5, 2013

  7-Eleven, Home Depot, JCPenney and The Coffee Bean & Tea Leaf are building up their mobile and social efforts and incorporating location into the mix to drive consumer engagement.

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