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Social networks

  • Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

    July 30, 2015

    Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

  • Victoria’s Secret unhooks new line with Angel-stamped Instagram, Snapchat takeovers

    July 30, 2015

    Victoria’s Secret is celebrating the release of the new Body by Victoria bra and simultaneously promoting a new roster of Angel ambassadors by handing over the brand's Instagram and Snapchat accounts to four models as they capture their globetrotting experiences.

  • Twitter’s new momentum could build in second half with Project Lightning

    July 29, 2015

    Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.

  • Facebook makes significant strides in improving user satisfaction: report

    July 28, 2015

    Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites that is creating a halo effect for brands marketing through these channels, according to a new report released today by the American Customer Satisfaction Index.

  • Univision taps Snapchat to score goal at Gold Cup

    July 27, 2015

    Spanish language network Univision is leveraging the personalization of Snapchat’s live stories in a new partnership to increase awareness for major events and promote a positive brand sentiment by letting fans take over the experience.

  • Former Twitter exec looks to change online retail market

    July 27, 2015

    Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

  • Talenti Gelato serves ice cream lovers a unique mobile app experience

    July 24, 2015

    Talenti Gelato recently launched a unique mobile platform that scans social media users’ content and creates a personalized ice cream flavor based off of their posts that could become a real product.

  • Allergan latest to join women-empowerment trend to attract millennials

    July 22, 2015

    Pharmaceutical brand Allergan has launched a social media campaign encouraging younger women to stay in the know regarding health and wellness, leveraging well-known personalities to better reach the millennial generation.

  • Sonic makes a date with Twitter users via emojis

    July 20, 2015

    While Sonic Drive-In was among numerous brands to participate in last week's World Emoji Day, the fast-food chain's emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.

  • A large Twitter following does not necessarily translate to Periscope success

    July 20, 2015

    Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.

  • Perry Ellis, Nautica invite all fans to NYFW: Men's through Periscope

    July 17, 2015

    Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Men’s, and increase promotion for their respective upcoming spring and summer lines.

  • Are Snapchat, Facebook putting too big a focus on brands?

    July 15, 2015

    Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.

  • Maytag hits grand slam through social media integration

    July 15, 2015

    Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels, featuring content surrounding Major League Baseball and real Maytag employees.

  • Benefit swimmingly embraces Shark Week in Instagram scavenger hunt

    July 14, 2015

    Beauty brand Benefit recently took Instagram users on a virtual underwater mobile scavenger hunt, playing on consumer interest in contests, games and Discovery’s Shark Week in an attempt to preserve its image as a genuine brand that enjoys having fun with its fans.

  • How public Snapchat accounts humanize retail brands

    July 13, 2015

    White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.

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