October 24, 2014
Marriott International is hoping to entice and engage job seekers with its #PictureYourselfHere social campaign, designed to offer insights into current associates' experiences working at Marriott locations around the world.
October 15, 2014
Fashion label Michael Kors is leveraging Instagram to boost its efforts for World Food Day, which includes a partnership with the United Nations World Food Programme.
October 10, 2014
Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns during Q3 of 2014 for community-building and awareness.
October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
October 2, 2014
NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
Mobile Minutes: Pinterest goes commerce; China blocks Instagram; AT&T doubles data; Ello rivals Facebook
September 30, 2014
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
September 26, 2014
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
September 24, 2014
Women’s clothing chain Chico’s FAS is supporting Breast Cancer Awareness month with a social campaign that rests heavily on mobile capabilities.
September 18, 2014
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truck via social media.
September 15, 2014
Apple has tended to avoid social media but this could be starting to change as the latter's influence continues to grow and the technology brand moves deeper into its post-Steve Jobs phase.
September 11, 2014
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
September 9, 2014
Facebook’s autoplay video ads are causing consumers’ mobile data use to rise exponentially, fueling complaints from users.
September 8, 2014
Sun Products Corp.’s Snuggle brand is making a big social push throughout September as part of an overarching campaign to make the brand’s 30-year-old mascot relevant to a new generation.
September 5, 2014
Marriott International, Google, hhgregg and Cambell Soup are among the brands injecting more mobile marketing into their National Football League tie-ins as the season gets under way this week.
August 29, 2014
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.