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Social networks

  • Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization

    March 26, 2015

    Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.

  • Celebrity social media takeovers create buzz around brands

    March 26, 2015

    The social media takeover is a growing trend in marketing for brands and retailers that produces high consumer participation.

  • Ore-Ida taps Pinterest to inspire dinnertime conversation topics

    March 26, 2015

    Ore-Ida Potatoes is tapping Pinterest for a mobile-optimized, family-friendly campaign that aims to inspire bold dinner table conversations and also ramp up awareness of its Bold and Crispy fries, suggesting that Pinterest is still relevant for mobile marketers.

  • Reese’s scores with bracket-themed social promotion tied to mobile coupon

    March 25, 2015

    The Hershey Company’s Reese’s brand is driving sales and awareness of its candy products by teaming up with the National Collegiate Athletic Association to sponsor an annual College All-Star Game, and leveraging a bracket-themed promotion on social media to offer coupons for free items to mobile users.

  • How brands and retailers should cast their social strategy for smartwatches

    March 24, 2015

    The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.

  • Miracle-Gro plants garden of emojis to attract millennial customers

    March 24, 2015

    Miracle-Gro is creating what it calls the world’s biggest crowdsourced garden built entirely from plant and flower emojis to celebrate spring and reach millennial buyers of its garden and landscaping products.

  • Why Meerkat may have an edge over Instagram and Vine for brands

    March 23, 2015

    New live-streaming video application Meerkat became a marketing sensation right after its launch because it connects brands and consumers in real-time without delay. In the process, it has alienated Twitter and posed a serious challenge to Instagram and Vine. But should that faze brands?

  • Turner Sports' March Madness Snapchat deal targets millennial viewers

    March 23, 2015

    An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application's reputation as the new event-based consumption experience for millennials.

  • L’Oreal boosts power of a good hair day through social media

    March 23, 2015

    L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.

  • Soccer’s San Jose Earthquakes score with season-opening social push

    March 23, 2015

    The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.

  • Starbucks race-campaign backlash points to mobile-coffee harmony

    March 20, 2015

    Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.

  • Avon makes bold social statement with word-of-mouth strategy

    March 20, 2015

    Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand's word-of-mouth sales strategy is effective even on mobile.

  • Schick exec says social media influencers catapult mobile video effectiveness

    March 19, 2015

    NEW YORK – A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brand’s message.

  • TheSkimm catches eye of millennial women through Instagram

    March 19, 2015

    Newsletter startup theSkimm developed a feature for fans to save and upload quotes of the day to Instagram to raise greater awareness in the millennial demographic.

  • Forbes’ Camerama acquisition targets specialized groups of users on mobile

    March 17, 2015

    Forbes Media’s acquisition of Camerama, a private photo-sharing application, may help the publisher of Forbes Magazine engage consumers on mobile through new products alongside its core editorial operation, as revenue remains a fraction of what it was in the heyday of print.

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