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Social networks

• Facebook must monetize mobile or risk shrinking revenues

  February 3, 2012

  While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

• How would Klout Mobile shake up mocial marketing?

  January 27, 2012

  Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

• Facebook rapidly turning into mobile powerhouse

  December 30, 2011

  The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.

• Can Facebook compete with Google in mobile advertising?

  December 15, 2011

  With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

• Will Twitter be a major contender in mobile advertising?

  December 13, 2011

  Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

• Facebook revamps Android app as it prioritizes mobile

  December 9, 2011

  Facebook has introduced a significant revamp of its app for Android to make it quicker and easier to use as it looks to attract more developers.

• Twitter must balance security, usability in Whisper Systems buy

  November 30, 2011

  Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

• What are the marketing opportunities with Facebook Mobile?

  November 23, 2011

  There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

• What are the three keys to effective mobile social marketing?

  November 15, 2011

  With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

• Brands get liked on Facebook 1M times per day: ad:tech keynote

  November 10, 2011

  NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

• Facebook upends mobile landscape by opening doors to app developers

  October 12, 2011

  Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.

• Intersection of social media and mobile essential: L’Oreal exec

  October 5, 2011

  NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

• Facebook faces difficulties monetizing mobile

  September 27, 2011

  The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.

• The Weather Channel ramps up social features on Web, mobile platforms

  August 16, 2011

  The Weather Channel is integrating local, weather-related tweets across its television, Web and mobile platforms, as well as increasing the company’s two-way dialogue with consumers.

• Lipton bolsters social media offerings via mobile

  July 28, 2011

  Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.

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