Lipton bolsters social media offerings via mobile
By Rimma Kats
July 28, 2011
Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.
The company is running mobile banner ads that promote its Pandora radio station and let consumers explore the natural side of music. The company is also using mobile to boost its Facebook presence.
Tea for thought
Lipton’s mobile ads, which are running in Pandora’s iPhone app encourage users to visit the company’s Facebook page and learn more about its beverages.
When consumers click on the mobile banner ad, it expands to launch Usher Radio.
There, consumers are encouraged to click on another banner ad that redirects users to the company’s Facebook page where they can Like Lipton Iced Tea and see what other consumers are saying about it.
Users can also view information about the company and photos.
The Lipton mobile banner ad
The Lipton expandable ad
Mobile banner ads a great way to drive traffic to anything.
In this case, Lipton is using mobile banner ads to increase its social presence and be more in tune with consumers.
Rimma Kats is staff reporter on Mobile Marketer, New York
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