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Keek social video app offers exclusive content for Learn to Ride snowboarding series

Learn to Ride is partnering with social video network application Keek to offer snowboard fans exclusive content from the series, which provides media and celebrities a chance to learn to ride from professional snowboarders.

Keek is also sponsoring a contest which asks for participants to download the Keek mobile application and showcase their hidden talent in a 36-second video. One winner and a guest will receive a four-day VIP trip to Park City, Utah, which is also the location of the Sundance Film Festival, taking place from Jan. 22 through Feb. 1.

?The combination of Learn to Ride with the backdrop of Sundance is a very cool marriage,? said Alex Cameron, CEO of Keek, New York. ?It adds to Keek?s ability to provide a platform for users to show off their athletic skills and other talents, from kiteboarding to snowboarding and everything in between! 

?Our content throws a spotlight on passion points such as fashion, music, comedy and sports and those who are actively seeking to be discovered. We believe Sundance fans will have fun with Keek in Park City during the festival and that it will allow influencers, celebrities and attendees to connect with fans and followers in real time.?

Keek is not officially affiliated with the Sundance Film Festival.

Aligning with real-time events
Keek joining forces with the Learn to Ride series is a prime example of more social networking apps and sites leveraging real-time events to gain a wider audience of consumers. Keek will be documenting the entire Learn to Ride event, which this year features young adults and children with chronic illnesses hitting the slopes in complimentary Oakley riding gear and receiving snowboarding lessons from professional athletes.

Keek, which allows users to film short clips, instantly share them to other social networking sites and exchange private video and text messages, has selected several key influencers and celebrities to capture their experiences at the event by uploading video clips onto the social platform. Celebrity attendees from previous years include Kellan Lutz, Adrian Grenier, Lil? Jon and Krysten Ritter.

To enter the contest to win a trip to the festival, guests may watch professional snowboarder and Sundance veteran Luke ?Dingo? Trembath introduce the competition at www.keek.com/thedingoinsnow/keek/IqJpeab. Users that upload the video clip of their hidden talent must use the hashtag #LTRSundance in the video description to be eligible, and are encouraged to share their videos on Keek, Facebook and Twitter to have friends ?like? their entries.

Participants may demonstrate any skill, from a sporting trick to a song performance. The top 100 videos with the most ?likes? on social media will be judged for the grand prize trip by the Keek programming team, which will select the winner based on creativity and metrics.

Keek will announce the winner on its Web site on or before Jan. 19.

Festival partnerships
Keek has long been a supporter of various film festivals, and was recently named the official video app for The Varsity Brands All American High School Film Festival (see story).

The app asked for high school students to film ?short short? films of 36 seconds each to enter into a special category, giving young filmmakers the chance to get discovered by a panel of seasoned professionals.

Keek has found that its platform, which boasts 72 million members worldwide, is optimal for creating and sharing mobile videos, a feature that many social network users gravitate towards.

?Over the last several months, Keek has partnered with numerous festivals including the Hamptons Film Festival, the Dubai International Film Festival and The Varsity Brands All American High School Film Festival,? Ms. Cameron said.

?We were also Entertainment Tonight?s featured app at the Toronto Film Festival. Keek?s 36 second videos are the perfect length for filmmakers to use to capture the attention of a global audience and share their story.?