General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.

As part of the #DigitalSnowGlobe campaign, consumers can navigate their way through the Instagram accounts for a chance to unlock prizes, including travel and gadgets. Connected mosaic illustrations and animated videos are used so users can experience technology such as the most fuel-efficient locomotive in the world. 

?The Digital Snow Globe is a choose your adventure experience, giving people the opportunity to explore a new world brought to life on ten different GE and GE partner accounts,? said Sydney Williams, global brand marketing for social media at GE.

?This world, while imaginary, brings to life real technology and innovation that's changing the industries,? she said. 

The campaign is presented as a magical snow globe village powered by world?s most advanced technology. 

The journey starts at @generalelectric on Instagram and continues through a series of connected accounts for GE?s different businesses and partners with the goal of bringing their technology to life. 

The self-guided tour enables users to explore the energy sources that power holiday celebrations, intelligent transportation systems and advanced healthcare systems. 

The mosaics also illustrate how GE shares technology and knowledge between businesses. 

Featured technologies include GE?s Tier 4 locomotive and a 400-foot wind turbine.

Users are encouraged to find the hidden snow globe ?easter egg? within each scene. The more snow globes they find, the closer they get to winning toys, gadgets and travel. 

Winners will be notified via direct messages from @generalelectric. 

Full rules and instructions are included in the copy of each image that contains a snow globe. 

The campaign is the latest example of how GE continues to leverage the latest mobile technology to showcase its own innovations. 

This summer, GE shared virtual reality videos on Facebook and Twitter, providing behind-the-scenes access to factories and what it takes to create GE products (see story). 

In October, GE transported New York Times subscribers into fully immersive brand experiences as one of the sponsors of the publication?s first virtual reality film, which was being released via a smartphone application (see story). 

In September, GE was one of the first brands to embrace new Snapchat filters leveraging facial recognition technology and enabling the brand to share a faux selfie of inventor and GE founder Thomas Edison (see story). 

?Instagram gives us a platform to show off GE technology through powerful photography and imagery,? Ms. Williams said. ?The objective of the #DigitalSnowGlobe campaign is to illustrate how GE?s digital industrial technology plays an important role in connecting people to the things that matter in life. 

?From transportation, to energy, to healthcare these brilliant technologies help us move forward and by exploring GE?s Digital Snow Globe, brought to life across a series of GE and partner Instagram accounts, you?ll also learn how they are surprisingly interconnected,? she said.