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Social networks

• Twitter, Vine, mobile and the end of attention span

  March 7, 2013

  Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

• 7-Eleven, Home Depot and JCPenney take mobile, social efforts to the next level

  March 5, 2013

  7-Eleven, Home Depot, JCPenney and The Coffee Bean & Tea Leaf are building up their mobile and social efforts and incorporating location into the mix to drive consumer engagement.

• Facebook exec: Newsfeed advertising is only way to get into mobile

  March 4, 2013

  PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.

• Dunkin’ Donuts puts Twitter at the center of new mobile campaign

  February 19, 2013

  Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.

• Facebook to put mobile-first experiences at the core of its strategy

  January 31, 2013

  Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.

• IBM exec: Social, mobile no longer emerging technologies

  January 15, 2013

  NEW YORK – An IBM executive at the NRF 102nd Annual Convention & Expo said that marketers must finally embrace mobile and social because the technologies are changing the way consumers are shopping.

• Facebook mobile ads command 70pc price premium over desktop: report

  January 9, 2013

  Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.

• Texas Roadhouse drives brand awareness via mobile, social efforts

  December 18, 2012

  Texas Roadhouse is making mobile an integral part of its strategy via an initiative that incorporates Facebook Places, foursquare and Instagram.

• Does Instagram risk losing mobile marketers in shift to PC users?

  December 17, 2012

  Instagram covets bigger social stardom and is broadening its appeal beyond mobile, with an eye toward driving brand opportunities. As a result, Instagram could lose appeal for users who embrace it for its ease of use and intimate feel.

• Why brands are failing on Facebook

  December 10, 2012

  Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.

• Facebook’s stock value rises on increased mobile advertising

  November 27, 2012

  After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

• Mobile generates 14pc of Facebook’s Q3 advertising revenue

  October 24, 2012

  Facebook’s mobile customer base continues to grow quickly and was up 61 percent in the third quarter for a total of 604 million monthly active users.

• ShopIgniter exec: Mobile is imperative to social efforts

  October 17, 2012

  NEW YORK – A ShopIgniter executive at the Luxury Interactive conference 2012 said that many marketers are still slow to embrace mobile. However, as more brands dive into the social space, it is imperative that they no longer ignore the emerging medium.

• Instagram is linchpin to mobile’s multichannel success

  October 15, 2012

  Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives.

• IBM exec: Growing demand for 24/7 mobile connectedness

  October 11, 2012

  SAN DIEGO – An IBM executive at the MobileCon conference said that the mobile and social media revolution is changing the way consumers interact with marketers.

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