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Social networks

• Is Facebook killing its mobile user experience with ads?

  October 10, 2012

  Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.

• IBM exec: Everything that is social will be mobile

  October 10, 2012

  SAN DIEGO – An IBM executive at the MobileCon conference said that social is inherently becoming mobile and existing applications will have to be reconceived and repackaged because of this.

• Social media log-out pages lackluster in driving app downloads

  September 26, 2012

  With an increasing amount of social media activity taking place on mobile devices, Web sites are using log-out pages to increase application downloads. However, simply plugging an app is not enough if companies want to see a hike in downloads.

• Google plays catch-up with deal to acquire Snapseed

  September 19, 2012

  In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.

• Grey Goose leverages Instagram, Pinterest to strengthen mobile, social campaign

  September 10, 2012

  Grey Goose is driving awareness for its new Cherry Noir vodka with a new initiative that incorporates Instagram and Pinterest.

• How to create an effective mobile, social campaign

  August 24, 2012

  Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.

• Are Instagram’s new features strong enough to court brands?

  August 22, 2012

  Instagram recently upgraded its mobile application with a heavier focus on location and social sharing. Although many social media sites are increasingly taking a mobile-first mentality, the company still has ways to go.

• H&M bridges social media and mobile with location-based campaign

  August 22, 2012

  H&M is putting mobile advertising at the forefront of a social media-fueled campaign that ultimately aims to drive in-store traffic.

• Pinterest’s mobile strategy still needs work

  August 17, 2012

  Pinterest is ramping up its mobile strategy with new applications for Android, iPhone and iPad devices. However, the content sharing site still has some work to do to create a truly compelling mobile experience for users.

• Are Facebook’s non-social mobile ads good for brands?

  August 17, 2012

  Facebook’s growing focus on non-social ads on mobile and desktop gives marketers potentially powerful new ways to reach the social network’s large user base. However, given Facebook’s strong social heritage, these ads could also annoy consumers if not handled correctly.

• Facebook shifts focus from social in aggressive move to monetize mobile

  August 9, 2012

  Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.

• Facebook reports half of $1M per day run rate for Sponsored Stories comes from mobile

  July 27, 2012

  The mobile industry got a much-anticipated peak at how Facebook’s nascent advertising efforts are performing when the social giant reported its first quarterly financial results yesterday since going public.

• Facebook saves face in mobile advertising, delivers strong results

  July 19, 2012

  Following months of speculation over Facebook’s ability to monetize mobile, a new report reveals that the social network’s mobile ads are delivering more money and higher engagement rates than desktop ads.

• Facebook’s Spool deal suggests stronger content play

  July 17, 2012

  Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.

• Facebook’s mobile strategy comes together with new monetization opportunities

  June 21, 2012

  After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.

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