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Social networks

  • Johnson & Johnson exec: Build a positive image through social

    April 16, 2015

    NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.

  • GE exec: Diversified strategy key to engagement across multiplying platforms

    April 16, 2015

    NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.

  • Game of Thrones fuels battle of the brands on social media

    April 14, 2015

    The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.

  • Coachella makes mobile headline act of 2015 festival marketing

    April 14, 2015

    Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.

  • Is Twitter losing ground for social TV engagements?

    April 13, 2015

    Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.

  • Sephora and Coachella camp out on social media

    April 10, 2015

    Beauty retailer Sephora is sponsoring the upcoming Coachella music festival in California, leveraging social media as a driving force to engage music and beauty fans at the event as well as those unable to attend.

  • Macy’s dives into active wear promotion with photographer Tim Kemple

    April 10, 2015

    Department store Macy’s is partnering with photographer Tim Kemple of camp4collective in a series of YouTube videos, photographs and social media posts pertaining to adventure and sports to promote the retailer's sport and activewear lines.

  • Top 10 mobile social engagements from Q1

    April 9, 2015

    During the first quarter of 2015, brands such as Amazon, iHeart Radio, Mountain Dew and Sephora tapped both tried-and-true and newer social media applications to engage more personally with mobile users and leveraged live events or phenomena to promote their own products in creative ways.

  • Loft accessorizes with Instagram frenzy to promote spring clothing lines

    April 9, 2015

    Ann Inc.'s Loft is attempting to ramp up its followers and raise awareness of its spring clothing lines by rolling out a photo contest on mobile application Instagram over the course of seven days, proving that establishing an emotional connection with consumers on social media is still key for clothing retailers.

  • Mad Men incites branded content blitz on social media

    April 8, 2015

    With the sign-off nearing for popular AMC drama Mad Men, brands such as Petco, MasterCard and Mixxtail are getting in on the excitement with themed GIFs on social media.

  • Perry Ellis discusses men’s fashion with bloggers for brand awareness

    April 6, 2015

    Menswear retailer Perry Ellis is holding a discussion on Twitter with prominent male bloggers about the industry to increase brand awareness.

  • Coach values originality with Swagger Instagram campaign

    April 3, 2015

    Apparel and accessories retailer Coach is inviting Insta-famous personalities to customize bags in their own manner to celebrate consumer individuality.

  • Why brands should roll out promoted hashtags with organic twists

    April 2, 2015

    As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.

  • Fox terrifies social media users into seeing Poltergeist remake

    April 2, 2015

    20th Century Fox is taking a unique approach to marketing via mobile for the upcoming release of its remake of the classic film Poltergeist by terrifying unsuspecting social media users.

  • Facebook exec: Cross-device approach offers solution to mobile challenges

    March 31, 2015

    NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.

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