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Social networks

• International Olympic Committee rolls out foursquare initiative to make games more social

  June 4, 2012

  The International Olympic Committee is using foursquare as part of its commitment to making social an integral part of the 2012 Summer Olympic Games in London.

• What impact will Facebook’s rocky IPO have on mobile investment?

  May 24, 2012

  Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.

• House Beautiful enlists mobile to power Pinterest integration with print magazine

  May 23, 2012

  House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

• Facebook stumbles, but still has time to prove itself

  May 22, 2012

  In its second day of trading on the Nasdaq, Facebook’s closed at 10 percent below its initial public offering, pointing to investors' declining confidence in the social media giant’s current strategies for driving revenue.

• Is Pinterest’s mobile play stronger than Facebook’s?

  May 21, 2012

  Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.

• Does Facebook have the power to deliver in mobile?

  May 17, 2012

  In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

• Facebook ramps up mobile app strategy in face of monetization fears

  May 11, 2012

  While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

• Popeyes marries mobile and social for new interactive digital campaign

  May 2, 2012

  Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.

• Why Pinterest is the new black

  April 27, 2012

  It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.

• Facebook just won’t learn. Back in the deals game?

  April 19, 2012

  The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

• Facebook significantly expands mobile presence with $1B Instagram deal

  April 10, 2012

  In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

• Walmart exec: Social, local and mobile are critical for marketing success

  April 5, 2012

  SAN FRANCISCO – A Walmart executive at ad:tech said that by incorporating social, local and mobile into its marketing mix, the company is able to engage with consumers on a deeper and more personal level.

• Cinnabon sees 671pc increase in consumers engagement through mobile, social campaign

  March 15, 2012

  Cinnabon saw a 671 percent increase in consumer engagement at the point-of-sale by incorporating foursquare, Facebook and Twitter into its marketing mix.

• Is it game over for mobile check-ins?

  March 13, 2012

  With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

• Is Instagram a major contender in mobile social media?

  March 8, 2012

  Mobile-only social network Instagram is on the fast track to being a hit with brands looking to target iPhone users with visually appealing content. With an anticipated Android version on the way, Instagram is on the verge of making a big splash in the mobile, social space.

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