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Social networks

  • Sonic makes a date with Twitter users via emojis

    July 20, 2015

    While Sonic Drive-In was among numerous brands to participate in last week's World Emoji Day, the fast-food chain's emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.

  • A large Twitter following does not necessarily translate to Periscope success

    July 20, 2015

    Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.

  • Perry Ellis, Nautica invite all fans to NYFW: Men's through Periscope

    July 17, 2015

    Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Men’s, and increase promotion for their respective upcoming spring and summer lines.

  • Are Snapchat, Facebook putting too big a focus on brands?

    July 15, 2015

    Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.

  • Maytag hits grand slam through social media integration

    July 15, 2015

    Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels, featuring content surrounding Major League Baseball and real Maytag employees.

  • Benefit swimmingly embraces Shark Week in Instagram scavenger hunt

    July 14, 2015

    Beauty brand Benefit recently took Instagram users on a virtual underwater mobile scavenger hunt, playing on consumer interest in contests, games and Discovery’s Shark Week in an attempt to preserve its image as a genuine brand that enjoys having fun with its fans.

  • How public Snapchat accounts humanize retail brands

    July 13, 2015

    White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.

  • Top 10 mobile social initiatives of Q2

    July 8, 2015

    During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.

  • Oreo indulges on mobile for slimmed-down cookie

    July 8, 2015

    Mondelez’s Oreo is focusing on mobile to promote a thinner cookie meant to retain some customers, leveraging a mix of social to distribute free samples, a mobile microsite, video and humorous guidelines for how to eat the new snack.

  • PepsiCo's 50th anniversary strategy bubbles with love for mobile collaborators

    July 2, 2015

    PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how it values collaborators who helped build its reputation as an innovator.

  • Macy’s hypes July 4 fireworks with live tour on Periscope

    July 2, 2015

    Macy’s is gearing up for its annual Independence Day fireworks display with a live stream on Periscope providing a behind-the-scenes look at how the show is put together.

  • Kraft shifts more of budget to mobile amid summer campaign success

    July 1, 2015

    Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.

  • P&G, esurance marry branding, same-sex ruling in mobile outreach

    June 30, 2015

    Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.

  • Victoria’s Secret heats up social engagement with Summer Hot List

    June 30, 2015

    Victoria’s Secret is ramping up two-way communication with its fans by asking social media users to vote on finalists for the brand’s first Summer Hot List on Instagram and Twitter.

  • Kleenex cries out for caring messages in interactive Facebook effort

    June 26, 2015

    Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.

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