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• Is it game over for mobile check-ins?

  March 13, 2012

  With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

• Is Instagram a major contender in mobile social media?

  March 8, 2012

  Mobile-only social network Instagram is on the fast track to being a hit with brands looking to target iPhone users with visually appealing content. With an anticipated Android version on the way, Instagram is on the verge of making a big splash in the mobile, social space.

• Will Twitter’s mobile heritage trump Facebook’s size in advertising?

  March 1, 2012

  After months of speculation, Facebook revealed its mobile advertising plans yesterday and, in a sign of how important mobile and social is becoming, the news came a mere day after Twitter announced a significant expansion of its advertising strategy for on-the-go users.

• Facebook spearheads mobile Web standards project

  February 29, 2012

  Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.

• Are brands missing the mark with Pinterest on mobile?

  February 23, 2012

  Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. And although there are mobile opportunities for brands and retailers with regards to Pinterest, it seems as though many are not leveraging them.

• Will LinkedIn have an easier time with mobile advertising than Facebook?

  February 13, 2012

  LinkedIn has become the latest social network company to try its hand at mobile advertising.

• Facebook must monetize mobile or risk shrinking revenues

  February 3, 2012

  While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

• How would Klout Mobile shake up mocial marketing?

  January 27, 2012

  Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

• Facebook rapidly turning into mobile powerhouse

  December 30, 2011

  The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.

• Can Facebook compete with Google in mobile advertising?

  December 15, 2011

  With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

• Will Twitter be a major contender in mobile advertising?

  December 13, 2011

  Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

• Facebook revamps Android app as it prioritizes mobile

  December 9, 2011

  Facebook has introduced a significant revamp of its app for Android to make it quicker and easier to use as it looks to attract more developers.

• Twitter must balance security, usability in Whisper Systems buy

  November 30, 2011

  Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

• What are the marketing opportunities with Facebook Mobile?

  November 23, 2011

  There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

• What are the three keys to effective mobile social marketing?

  November 15, 2011

  With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

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