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Social networks

• Brands get liked on Facebook 1M times per day: ad:tech keynote

  November 10, 2011

  NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

• Facebook upends mobile landscape by opening doors to app developers

  October 12, 2011

  Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.

• Intersection of social media and mobile essential: L’Oreal exec

  October 5, 2011

  NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

• Facebook faces difficulties monetizing mobile

  September 27, 2011

  The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.

• The Weather Channel ramps up social features on Web, mobile platforms

  August 16, 2011

  The Weather Channel is integrating local, weather-related tweets across its television, Web and mobile platforms, as well as increasing the company’s two-way dialogue with consumers.

• Lipton bolsters social media offerings via mobile

  July 28, 2011

  Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.

• Google+ needs to do well in mobile to succeed in social space

  June 30, 2011

  Mobile will play a key role in how well Google+, the company’s new social networking service, will be able to attract users and put a dent in Facebook’s dominance

• Starwood rewards loyalists via Foursquare contest

  May 19, 2011

  Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

• Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

  April 20, 2011

  With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

• Belvedere Vodka mobile-social effort results in 144M unique impressions

  April 15, 2011

  Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.

• MTV, Conan, Zagat tap mobile social communities to increase fan engagement

  April 7, 2011

  NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

• Intersection of mobile and social means new advertising opportunities: panel

  April 6, 2011

  NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

• Facebook rolls out unified mobile Web experience

  April 4, 2011

  Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

• Carriers, Google should fear Facebook: analyst

  March 23, 2011

  ORLANDO, FL – An Ovum analyst at CTIA Wireless 2011 said that Facebook’s unrivalled level of user engagement will help it become a major player in mobile advertising sooner rather than later.

• SXSW 2011: The Year of Podchatting?

  March 17, 2011

  By Chris Vary and Stephanie Agresta

  Are you on Beluga? GroupMe? Yobongo? If we were to narrow down the buzz and attention for new mobile startups, it would be about these three companies.

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