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Social networks

  • Flonase paves way for one-to-one social communication via Instagram

    May 28, 2015

    GlaxoSmithKline takes an unusually strong stance on social media for a pharmaceutical marketer with a cohesive, mobile-friendly campaign built around an Instagram photo contest designed to showcase life without pollen, helping boost brand advocacy and customer relationships for Flonase Nasal Spray.

  • Auto retailers step up scouring of tweets amid Google-Twitter alliance

    May 28, 2015

    Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.

  • Hillary Clinton innovates mobile fundraising with Facebook sweepstakes

    May 27, 2015

    Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.

  • Jack Rogers slings summer excitement to Instagram for countdown-themed giveaway

    May 26, 2015

    Women’s shoe designer Jack Rogers ramped up excitement for summer, a big sales season for the brand known for its classic sandals, by leveraging a countdown-themed giveaway on Instagram that offered users a chance to win one pair of its most popular styles each day, proving that social media-enabled contests are still potent with consumers.

  • Duracell recharges successful mobile sticker strategy for the summer

    May 21, 2015

    Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.

  • Ulta reaps the benefits of brows and selfies

    May 21, 2015

    Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumers’ love of selfies and the current interest in eyebrow shaping.

  • Snapchat and Spotify challenge YouTube as premiere music video source

    May 21, 2015

    Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.

  • Guess races into social media to target rally racing fans

    May 20, 2015

    Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event and also live-report from location via Snapchat.

  • The Frye Company jumps to use Instagram's new emoji hashtag

    May 19, 2015

    Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.

  • Julep tries to win back customers by live streaming product sneak peak

    May 18, 2015

    Online cosmetics manufacturer and online retailer Julep revealed a sneak peak of next month's installment in its subscription service through a live stream on Google+ with founder/CEO Jane Park to create buzz and boost the brand's image after a recent setback.

  • Snapple encourages fans to do the talking and showcase the brand

    May 15, 2015

    Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.

  • IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe

    May 14, 2015

    The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.

  • PepsiCo’s Lay's chips tears into personalization via mobile bag challenge

    May 13, 2015

    PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.

  • Nissan builds on scavenger hunt strategy with platform-specific clues, video

    May 13, 2015

    Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.

  • Mobile social's growth continues, except among younger consumers: study

    May 6, 2015

    Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.

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