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Social networks

  • Social media raises awareness of TV programs: Nielsen

    August 6, 2014

    A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.

  • Kingston Station leverages social, location-based bartender app to drive traffic

    August 6, 2014

    Boston restaurant Kingston Station is one of dozens of bars in Boston that are connecting their bartenders to their customers with a mobile application that leverages iBeacon technology.

  • Why American Airlines wins at social media CRM

    August 4, 2014

    When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social media to deliver almost instant responses to customer queries and concerns.

  • Twitter’s mobile push resonates, driving revenue and stock value

    July 30, 2014

    Twitter’s moves to enhance its mobile advertising offerings are resonating with brands such as Budweiser and Coca-Cola, helping to drive a 124 percent increase in revenues during the second quarter.

  • Heineken seeks to dial up local adventures in social campaign

    July 25, 2014

    Mobile plays a leading role in a new Heineken ad campaign rolling out this summer that invites consumers to text and tweet their way to discovering local adventures.

  • Facebook’s mobile app install ad business faces growing competition

    July 24, 2014

    While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.

  • Big brands acquire mobile talent; smaller brands seek alternatives

    July 18, 2014

    Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring smaller companies that come equipped with a wealth of mobile expertise.

  • Jack Daniel’s monitors social media to hone Honey brand Web presence

    July 15, 2014

    Jack Daniel's newest digital summer campaign leverages mobile as a sweepstakes entry device that taps into existing behaviors the spirit brand has noted from target consumers via social listening.

  • Fashion brands should target social campaigns for profit

    July 11, 2014

    While fashion brands have embraced Instagram in a big way this year by targeting millennials to spark conversation and maintain brand awareness and loyalty, many of these efforts could go to the next level utilizing a multichannel, personalized approach.

  • Ace Brand combines excitement of baseball, social to charm fans

    July 11, 2014

    Ace Brand launched a baseball-card-creator application that builds customer engagement by blending the traditional charm of baseball with the unifying power of Facebook and Twitter.

  • Lovoo, Vinted hone Twitter strategies with app tracking

    July 11, 2014

    Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.

  • Chevrolet and Gogo target in-flight Internet market via Facebook

    July 8, 2014

    Gogo has partnered with Chevrolet to offer passengers’ free access to Facebook on equipped flights, as the aero communications service provider taps the growing demand for reliable in-flight Web access for which the estimated commercial aircraft market opportunity is $402 million.

  • Top 10 mobile-social initiatives from the first half of 2014

    July 7, 2014

    Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused campaigns during the first half of 2014 for brand-building and driving commerce.

  • Twitter has advantage in driving lifestyle app downloads

    July 7, 2014

    Twittter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.

  • Wheaties hands over packaging design via MapMyFitness partnership

    July 2, 2014

    In an example of how mobile and social are disrupting traditional packaging design strategies, General Mills’ Wheaties is letting mobile consumers choose the next athlete to appear on the cereal brand’s packaging by logging workouts on MapMyFitness, a social network for fitness enthusiasts.

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