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Social networks

• American Express offers cardholders special Foursquare deals during SXSW

  March 11, 2011

  The weeklong South by Southwest Interactive festival marks the start of a pilot program from American Express Co. to offer exclusive location-based offers to Foursquare users.

• PepsiCo exec: Majority of social interaction will happen via mobile

  February 14, 2011

  A PepsiCo executive is excited about the increasing cross-pollination between the mobile and social-media spheres.

• Facebook Deals will be Holy Grail of location-based mobile couponing

  February 2, 2011

  Mobile and social media experts are embracing the idea behind Facebook Deals, even though there are several initial limitations of the platform that have important implications for marketing and customer engagement strategies.

• Examiner.com partners with Foursquare for local mobile content distribution

  January 20, 2011

  Location-based mobile social network Foursquare is displaying locally targeted tips from Examiner.com on its Web site and its mobile applications.

• Will Facebook use boatloads of cash to dominate mobile?

  January 4, 2011

  Having passed giants such as Google and eBay in Web site traffic and the latter in valuation, Facebook has the huge user base and financial backing to dominate the mobile space in 2011 and beyond. But will Mark Zuckerberg & Co. find the right monetization strategy?

• Mobile should be at the center of any customer-centric service: panelist

  December 3, 2010

  MIAMI - Social media is growing in the mobile medium and will transform the way customers consume content, services and goods, according to panelists at the MEF Americas 2010 Mobile Content & Commerce conference.

• News Corp.’s Myspace unveils new ad-supported mobile properties

  December 2, 2010

  Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

• Sports Authority runs mobile social Black Friday campaign to drive foot traffic

  November 24, 2010

  Sporting goods retail giant The Sports Authority is running a Black Friday promotion with location-based mobile social network Foursquare to drive traffic to its 460-plus bricks-and-mortar stores nationwide.

• Disney taps mobile social network to engage theme park visitors with LBS

  November 23, 2010

  In its first foray into location-based services, Disney Parks has teamed up with mobile social network Gowalla to provide guests with a new way to explore Walt Disney World and Disneyland Resorts.

• Why Facebook’s mobile announcements are a game-changer

  November 5, 2010

  Facebook's announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers.

• AT&T, Toms Shoes’ mobile sweepstakes emphasizes the spirit of giving

  October 15, 2010

  AT&T and Toms Shoes tapped mobile social network Gowalla to celebrate the brand’s one millionth pair shoe drop.

• HBO taps mobile social network to offer discounts for True Blood fans

  October 14, 2010

  Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

• Apps with social functionality drive better interaction rates: CTIA panel

  October 7, 2010

  SAN FRANCISCO – Many companies are exploiting the growing demand for social mobile applications because they enable brand advocates to share their loyalty and possibly spread it.

• Adding Facebook Like to mobile site can boost sales: Steve Madden

  September 28, 2010

  Adding the Facebook “Like” button to a mobile commerce-enabled site could drive sales and branding of the brand or retailer’s products and services, according to industry experts.

• What is Facebook’s game plan for monetizing mobile?

  September 27, 2010

  Facebook has made clear that it is making mobile an increasing priority, but there are lingering questions about its monetization strategy.

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