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Social networks

  • Guess races into social media to target rally racing fans

    May 20, 2015

    Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event and also live-report from location via Snapchat.

  • The Frye Company jumps to use Instagram's new emoji hashtag

    May 19, 2015

    Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.

  • Julep tries to win back customers by live streaming product sneak peak

    May 18, 2015

    Online cosmetics manufacturer and online retailer Julep revealed a sneak peak of next month's installment in its subscription service through a live stream on Google+ with founder/CEO Jane Park to create buzz and boost the brand's image after a recent setback.

  • Snapple encourages fans to do the talking and showcase the brand

    May 15, 2015

    Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.

  • IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe

    May 14, 2015

    The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.

  • PepsiCo’s Lay's chips tears into personalization via mobile bag challenge

    May 13, 2015

    PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.

  • Nissan builds on scavenger hunt strategy with platform-specific clues, video

    May 13, 2015

    Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.

  • Mobile social's growth continues, except among younger consumers: study

    May 6, 2015

    Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.

  • Canopy by Hilton introduces itself by showcasing local culture via social influencers

    May 6, 2015

    Hilton Worldwide’s Canopy by Hilton subsidiary is ramping up brand awareness by unrolling a three-month social media campaign that showcases local tastemakers’ food, art and designs on Instagram, Twitter and Facebook in locations that will soon become home to new properties, displaying the potency of social influencers.

  • Macy’s ramps up charity-themed social campaign ahead of Mother’s Day

    May 5, 2015

    In anticipation of Mother's Day, Macy’s is asking consumers to upload their favorite motherly moments onto Twitter, Instagram and Facebook, with the brand donating money to a charity for each post, showing how social continues to gain steam for promoting cause-marketing efforts.

  • Kia doubles social media engagement at 47pc of the cost

    May 4, 2015

    Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.

  • Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now

    May 4, 2015

    In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.

  • Chobani creates original score for emotional advertising on social media

    May 4, 2015

    Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers’ draw to narrative and emotional content to further instill an authentic all-natural brand image.

  • BCBG Max Azria and Magnum indulge in social media for unique partnership

    May 1, 2015

    Fashion apparel brand BCBG Max Azria is partnering with Unilever's Magnum Ice Cream brand on a new clothing accessory designed to evoke the texture, look and scent of the frozen products while leveraging social media to generate buzz and boost summer sales for the item.

  • Doritos live streams chance-based game on Periscope

    April 29, 2015

    Frito-Lay's Doritos is raising the marketing stakes by hosting a chance-based game show on live-streaming service Periscope along with a team game on Twitter to promote its recently released Roulette chips and connect with a younger male demographic.

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