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• Rock of Ages brings mobile rewards to Broadway

  September 27, 2010

  Broadway show “Rock of Ages” is using mobile to capture New Yorkers and tourists alike as they walk through one of the most commercially-dizzying places in the world, Times Square.

• MocoSpace gets $3.5M in funding to launch browser-based mobile social games

  September 23, 2010

  MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.

• Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

  September 10, 2010

  Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

• Will Facebook Places revolutionize location-based mobile advertising?

  August 19, 2010

  Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

• HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

  August 18, 2010

  HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.

• The CW promotes new show via iPad sweepstakes on mobile social network

  August 10, 2010

  The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

• Facebook expands privacy controls to mobile

  August 6, 2010

  Facebook is letting users control how they connect and share using the mobile version of the social site.

• Mobile social network Flirtomatic lands $9M in funding

  July 16, 2010

  Mobile social network Flirtomatic has raised $9 million in Series C funding from Nauta Capital, Doughty Hanson, Seraphim Capital and Chairman Avi Azulai.

• Gowalla partners with USA Today for travel content, upgrades apps

  July 7, 2010

  Gowalla has teamed up with Gannett’s USA Today to bring airport guides and other travel information to its platform and upgraded its various smartphone applications.

• Red Bull builds hype for NY Air Race via mobile social media

  June 18, 2010

  Red Bull is building buzz around its Air Race in New York via its very own society on Whrrl, a mobile social media hot spot.

• Brands tap SMS GupShup for mobile messaging ads

  June 16, 2010

  Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

• Google expands reach of its Buzz social media tool

  June 1, 2010

  Google is expanding the reach of its Google Buzz social product by making it available on additional devices.

• Intercontinental Hotel Group pushes for loyalty with mobile social network promo

  May 28, 2010

  When a hospitality giant such as Intercontinental Hotel Group pushes its largest loyalty program via a mobile social network, it validates the channel.

• MocoSpace debuts first apps to engage smartphone users

  May 28, 2010

  MocoSpace has launched its first mobile applications for Google’s Android devices and Apple’s iPhone and iPod touch to spread the reach of the mobile social network.

• Oy vey! JDate has gone mobile

  May 27, 2010

  Jewish singles can now schmooze on the go, as JDate has launched a mobile version of its popular social network destination.

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