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Social networks

  • USA shows fans know best with Chrisley promotion through Dubsmash

    June 3, 2015

    USA’s reality series Chrisley Knows Best is proving that fan-generated content is key with its Dubsmash partnership to promote its current season.

  • Free People connects to local fans with regional Instagram account

    June 3, 2015

    Apparel brand Free People created a local Instagram account for its Rockefeller Center location, promoting an upcoming expansion and connecting to the local consumer.

  • Live-streaming apps prove more beneficial than detrimental for live events

    June 2, 2015

    While the growing popularity of live-streaming applications such as Meerkat and Periscope rises, live event brands scramble with fear as these apps leave opportunity for users to evade rights agreements, although the benefits may outweigh the downfalls.

  • NCAA tracks Final Four sponsor mentions on social to gauge ROI

    June 1, 2015

    The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.

  • MAVTV organically expands audience by leveraging new video clip app

    May 29, 2015

    Motorsports cable network MAVTV has partnered with social media application Clippit to share clips from the network with fans, putting promotion in consumers’ hands to create a more widespread and authentic marketing representation.

  • Dreamworks fires up emotional connection to fans through Twitter

    May 28, 2015

    Dreamworks Animation is holding a Q&A on Twitter with How to Train Your Dragon character Astrid, using a Dear Abby format to promote its new Netflix spin-off series.

  • Flonase paves way for one-to-one social communication via Instagram

    May 28, 2015

    GlaxoSmithKline takes an unusually strong stance on social media for a pharmaceutical marketer with a cohesive, mobile-friendly campaign built around an Instagram photo contest designed to showcase life without pollen, helping boost brand advocacy and customer relationships for Flonase Nasal Spray.

  • Auto retailers step up scouring of tweets amid Google-Twitter alliance

    May 28, 2015

    Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.

  • Hillary Clinton innovates mobile fundraising with Facebook sweepstakes

    May 27, 2015

    Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.

  • Jack Rogers slings summer excitement to Instagram for countdown-themed giveaway

    May 26, 2015

    Women’s shoe designer Jack Rogers ramped up excitement for summer, a big sales season for the brand known for its classic sandals, by leveraging a countdown-themed giveaway on Instagram that offered users a chance to win one pair of its most popular styles each day, proving that social media-enabled contests are still potent with consumers.

  • Duracell recharges successful mobile sticker strategy for the summer

    May 21, 2015

    Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.

  • Ulta reaps the benefits of brows and selfies

    May 21, 2015

    Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumers’ love of selfies and the current interest in eyebrow shaping.

  • Snapchat and Spotify challenge YouTube as premiere music video source

    May 21, 2015

    Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.

  • Guess races into social media to target rally racing fans

    May 20, 2015

    Apparel brand and retailer Guess is driving up its cool factor on social media with a sponsorship of a rally car team in the Gumball 3000, an international race that spans from Stockholm, Sweden to Las Vegas, NV, enabling the brand to advertise leading up to the event and also live-report from location via Snapchat.

  • The Frye Company jumps to use Instagram's new emoji hashtag

    May 19, 2015

    Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.

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