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Software and technology

• Build-A-Bear exec claims QR codes alter repeat in-store experiences

  June 13, 2013

  NEW YORK – A Build-A-Bear Workshop executive at the 2013 MultiScreen Summit said that QR codes on marketing pieces such as direct mail and Web give consumers an incentive to come in-store to unlock customized content.

• Sherwin-Williams flaunts color-matching app via print ad

  June 3, 2013

  Paint brand Sherwin-Williams Co. is educating consumers about its popular color-matching mobile application through a magazine advertisement.

• Natural History Museum of Los Angeles County taps augmented reality to drive interaction

  June 3, 2013

  The Natural History Museum of Los Angeles County is using augmented reality in its posters throughout the city to offer consumers exclusive content and prizes.

• Everything marketers need to know about Google Glass

  May 30, 2013

  There is no doubt that Google is changing the mobile landscape with its latest wearable innovation, Google Glass. However, will the technology be the next big thing or just a passing fad?

• Budweiser raises philanthropic awareness via augmented reality

  May 28, 2013

  Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.

• Mondelēz International, Nabisco bring product packages to life via augmented reality

  May 22, 2013

  Mondelēz International and Nabisco's Oreo, Trident and Ritz are betting big on augmented reality this summer as part of Nabisco's sponsorship of the musical group One Direction’s 2013 North American tour.

• Metro makes print pages interactive with augmented reality

  May 20, 2013

  Daily newspaper Metro is using augmented reality to connect readers with content such as coupons and videos.

• Taxi network leverages NFC, QR codes to make video brand engagements interactive

  May 15, 2013

  Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.

• Are QR codes losing their magnetism?

  April 25, 2013

  Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

• Cadillac brings ATS vehicle to life via augmented reality print campaign

  April 23, 2013

  Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company’s ongoing efforts to drive consumer interaction.

• Marketers embrace hackathons to drive mobile software offerings

  April 2, 2013

  Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

• Apple plots new maps strategy, but unlikely to reach Google’s scale

  March 28, 2013

  Maps-related services have been one of Apple’s few weak points in the mobile space. However, a couple of recent developments suggest the company may be looking to turnaround its maps strategy.

• Newcastle Brown Ale shakes up engagement via mobile bar codes

  March 25, 2013

  Heineken’s Newcastle Brown Ale is rolling out a 360-degree marketing campaign, with QR codes playing a key role in how consumers learn about products while in a bar.

• Pull-Ups expands augmented reality initiatives to Hispanic market

  March 21, 2013

  Kimberly-Clark’s Pull-Ups brand is making a play for the Hispanic market with a mobile application that helps moms encourage children through the potty-training experience.

• Lucky Charms taps augmented reality for new marketing effort

  March 18, 2013

  General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

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