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Software and technology

  • Responsive Web design essential in Asia-Pacific’s content cocktail: study

    May 26, 2015

    In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.

  • Neo@Ogilvy exec: Wearables strategies must focus on experience over content

    May 19, 2015

    NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.

  • HotelTonight uncorks in-car rewards to promote smarter alcohol consumption

    May 19, 2015

    HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.

  • UNICEF taps mobile-enabled crowdsourcing to tackle global problems

    May 18, 2015

    UNICEF is tapping the wisdom of the crowd via mobile phone to help bring food security, renewable energy and other resources to impoverished children in 190 nations, pointing to mobile’s ability to drive valuable input in global public service.

  • Honda leverages mobile wallet ads to promote sales event

    May 14, 2015

    Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.

  • Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook

    May 11, 2015

    In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.

  • Abercrombie & Fitch, Axe ditch 'sexy' for mobile to reach young consumers

    May 5, 2015

    As Abercrombie & Fitch and Unilever’s men’s grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers will need a clear identity to be successful.

  • Apartments.com finds a home in mobile via campaign, Web site

    May 5, 2015

    Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.

  • McDonald’s beacon strategy pushes in-store conversion rate to 20pc

    May 1, 2015

    McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.

  • Macy’s narrows gap between marketing, technology to boost omnichannel strategy

    April 30, 2015

    NEW YORK – A Macy’s executive at the Mcommerce Summit: State of Mobile Commerce 2015 discussed how the retailer’s marketing and technology departments work closely together, enabling it to bring innovations such as visual search to market while making the organization more comfortable with testing new solutions that may not be perfect yet.

  • Orlando Int'l Airport hops on beacons bandwagon with new app

    April 29, 2015

    Orlando International Airport is joining the trickle of airports integrating with beacon technology to offer travelers directions to important locations such as ticket counters, baggage claim and gates by teaming up with Aruba Networks to leverage its “blue dot” GPS navigation and wireless network.

  • Apple primed to keep Apple Watch demand growing with strong Q2

    April 28, 2015

    Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.

  • Platform Pulse: The week’s mobile news from Google, Facebook, Apple

    April 27, 2015

    In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.

  • How brands are getting Apple Watch apps right – and wrong

    April 24, 2015

    Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.

  • Google’s Android Web notifications inch toward eliminating need for apps

    April 22, 2015

    Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.

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