Wrigley?s chewing gum brand Orbit and Juicy Fruit is rewarding consumers and letting them unlock prize points and exclusive content via mobile bar codes implemented on its packages.

The company worked with SpyderLynk to execute the promotion. SnapTags are featured on packages of Wrigley?s Juicy Fruit and Orbit gum.

?Wrigley is able to instantly reward Orbit and Juicy Fruit gum consumers using this new mobile technology which can unlock prize points and exclusive brand content,? said Nicole Skogg, founder/CEO of SpyderLynk.

?Wrigley crafted these programs to drive purchase frequency for one brand and loyalty for the second brand,? she said.

?SnapTags allow Wrigley to reward Orbit and Juicy Fruit gum consumers using this new mobile technology, which can unlock prize points and exclusive brand content.?

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops.

SpyderLynk, the creator of the branded, algorithm-driven SnapTag, enables brands such as Coke Zero, Revlon, L?Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others to engage consumers and accelerate purchase cycles.

Orbit gum
During the Orbit back-to-school instant win campaign, which started in July and will go through October, the inside flap of gum packs will feature 1 of 30 different SnapTags.

Consumers can snap and send a photo of the SnapTag to find out if they are a winner.

Participating consumers have the opportunity to instantly win between $20 and $100 a day in Orbit Bucks.

Consumers receive a response text detailing the amount of Orbit Bucks they won and information about how to cash in on back-to-school prizes ranging from sunglasses and backpacks to watches and computers. 

Additionally, consumers can participate daily to increase their chances of winning more Orbit Bucks ? and more Orbit Bucks gives the consumer access to prizes of greater value. 

?Orbit Back-to-School campaign features SnapTags on 100 million packages of Orbit gum,? Ms. Skogg said. ?SnapTags bring functionality for the Orbit Program beyond that of other 2D mobile bar codes.

Juicy gum
SnapTags will also be featured on packs of Juicy Fruit gum  to give fans of its wildly popular online video series, the Serenading Unicorn, something to sing about.

?Both the Orbit and Juicy Fruit programs are taking advantage  of the SnapTag?s ability to be graphically customized ? Orbit in fact is using 30 different icons to create 30 different SnapTags,? Ms. Skogg said.

?Both programs are accessible to consumers with standard phones via snap and send,? she said.

?Consumers with Android iPhones can use download and use the SnapTag reader to scan and participate in these two programs,? she said.