International restaurant chain Johnny Rockets is using mobile bar codes to encourage consumers to join its Rocket e-club and receive local updates and deals.

The company has placed the QR codes on signage throughout its locations. The initiative is a smart move for the company and a great way to build its online database.

Mobile engagement
Through this initiative, Johnny Rockets is encouraging users to scan the mobile bar code to learn more about the company.

When they scan it, consumers are redirected to a mobile landing page where they can sign up to receive special offers, featured promotions and more.

Users can enter their email address, full name, address, city, state, ZIP code, birthday and what Johnny Rockets location they frequent most.

Consumers can also sign up to receive Jonny Rockets updates via SMS by texting the keyword ROCKETS000 to the short code 99158.

Additionally, the mobile landing page lets users browse the company?s menu to learn more about its meals, as well as find the nearest location.

Users also have the option of sharing all of the site?s information with friends and family through social networks such as Facebook and Twitter.

Over the years
Mobile has played a big role for Johnny Rockets over the last couple of years.

In 2010, Johnny Rockets celebrated its 25th anniversary with a marketing effort that let consumers text to win a trip to Antigua or Jamaica from Grand Pineapple Beach Resorts.

In-store signage asked consumers to text the keyword ROCKETS000 to the short code 99158. Participants were entered to win a trip and had the option of also opting in to a database for future marketing that will consist of product introductions, news and special deals (see story).

Recently, the company took a bite into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.

Johnny Rockets is working with Tega Technologies? Tegamobile division to integrate SMS, email and voice mobile marketing software. The strategy will enable the restaurant chain to deliver fully-automated campaigns, discount coupons and special event notifications to its customers based on their dining and location preferences (see story).

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York