Thermos is latest to innovate in wearables with connected bottle
Thermos is the latest brand to partner with Fitbit in creating connected wearable devices for fitness and health-related content, with its tech water bottle including a smart lid that tracks users' water intake.
Fitbit has a growing repertoire of brands partnering to develop their latest innovations of connected devices, to target mobile users and health conscious community. Thermos is the most recent manufacturer to join the bandwagon with the upcoming release of its Thermos Connected Hydration Bottle with Smart Lid, which will assist consumers interested in making sure to stay hydrated, a popular topic in health today.
"From Fitbit?s perspective as the leader in the connected health and fitness market, we see tremendous opportunities to combine our devices and software with best-in-class offerings from trusted brands like Thermos," said Tim Rosa, vice president of global marketing at Fitbit. "This partnership is a great example of how the Works with Fitbit program can help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.
"At Fitbit, we know it is important for people of all fitness levels to drink enough water, particularly if they plan to exercise," he said. " But it is not always easy to get a clear picture of your water intake without logging it manually.
"That is where the partnership with Thermos makes perfect sense, they have been providing innovative, unique solutions for beverage containers for over 100 years so we are working with the best on a solution that integrates with the Fitbit app, which makes it simple for people to see their progress and take the steps they need to meet their hydration goals."
Fitness innovation
The wearable technology developer, Fitbit is a big name in the fitness tracking industry and a slew of marketers are running to the developer for their own innovations in the field such as Tory Burch. Its devices pair with numerous applications on mobile such as My Fitness Pal, Weight Watchers, Walgreens Balance and Under Armour Record.
Thermos customers will now be able to keep tabs on the amount of water they are drinking, to ensure they are getting the right amount of hydration, which is significant to those tracking their health. With purchase of the smart bottle, users will be able to connect with the variety of Fitbit partnered apps to do so, and with the substantial amount and popularity of these apps it is likely the consumer will already be using one.
The new partnership not only benefits Thermos with the innovation, but also allows these apps and Fitbit to access a wide range of consumers. The new thermos will appeal to those interested in serious athletic activity, as well as those looking for just a healthier lifestyle.
The product will launch in November in time for the holiday season. Customers can purchase the item directly from Thermos or from other retailers such as Amazon and Target.
Wearable tech
Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones (see more).
Similarly, Under Armour partnered with the National Basketball Association to develop a mobile-first experience that will connect fans and athletes while inspiring them to be more active and healthy (see more).
"At a high level the Works with Fitbit program aims to partner with brands that further our mission to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals," Mr. Rosa said. "With the Thermos partnership specifically, we are making it easier for users to automatically track their water intake and integrate their hydration statistics into their Fitbit app so they can more easily meet their hydration goals to help maintain energy and overall health."
Final take
Brielle Jaekel is editorial assistant at Mobile Marketer