The magazine has just released its app for users to access the brand's content through their mobile devices, bringing the tabloid industry to the mobile craze. The National Enquirer is keen on increasing its mobile presence, as mobile has become a primary platform for media content. 

?Today?s publications are connecting with their readers in completely new ways, largely due to the rise of digital, mobile and social media channels,? said Jim Porçarelli, chief strategy officer at Active International, Pearl River, NY. ?Mobile engagement is increasingly becoming a top priority for media companies. 

?In a survey of media company executives that we conducted earlier this year, 88 percent of respondents said that their technology investments for the second half of 2015 would be on expanding their digital, mobile and social offerings,? he said. ?This is an example of a prominent publisher doing just that.?

While the app focuses heavily on images and photo-based headlines to grab users? attentions, it still has the classic tabloid feel with the iconic read the National Enquirer is known for. 

The National Enquirer app integrates with Facebook and Twitter, in hopes to give its articles legs for a wider audience. The ability to trend on social media can be huge for a publication, and the magazine is hoping to tap into this strategy.  

These users then have access to the issue through a slideshow of pictures of the magazine in which they can swipe through. The app also allows users to view a preview version in which they have a limited amount of time to slide through the images. 

Business and financial publisher Bloomberg recently became an early supporter of Apple?s new iPad Pro tablet with an app that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality (see more). 

Also, in its first multi-platform campaign, Ulta Beauty recently sponsored a second-screen experience from Bravo Media that merges mobile video content with commerce to target fans of the ?Girlfriends? Guide to Divorce? series (see more). 

?At their core, all publication apps share the common goal to delivering breaking news to their audiences in the most engaging and streamlined way possible,? Mr. Porçarelli said. ?Ultimately, however, the value of the app will be defined by how well it is able to attract online and print readers through the mobile channel.?