AccuWeather worked closely with Android team members to create an application that is effectively optimized for the multitude of devices built on the mobile operating system.
Following the launch of a series of apps for AccuWeather, the Android app is the latest reveal from the weather service to coincide with its goal to create engaging and helpful experiences for users. The native experience provides consumers with tools to help plan their days around the weather such as location management, updated dynamic radar and satellite animation, optimized video viewing for up-to-date weather and viral content and a new design for a widget to provide instant information while on the go.
"AccuWeathers new universal app for Android delivers AccuWeathers trusted weather information with Superior Accuracy in a fresh, user-friendly design no matter what device users prefer for a truly personalized experience," said Steven Smith, president of digital media for AccuWeather. "AccuWeathers Android app meets material design guidelines developed in close collaboration with Googles Android team.
"It has a stunning look with a clean and organized interface that makes for a highly intuitive and easy-to-navigate experience for users," he said. "In addition, the new app offers enhanced performance features throughout."
Mobile has created a shift in consumer behavior with many individuals taking to their handheld devices to receive information regarding weather and news. Cognizant of this, AccuWeather has worked on its properties for each respective device and operating system to make sure users have the most streamlined experience.
The Android app relaunch features a sleeker interface, designed with a modern look and an optimized user experience focusing on little minimizing glitches and maximizing speed. Working directly with Android has allowed AccuWeather to create an app that fits in seamlessly with the manufacturers software and devices.
Location is key with weather providers and the app update provides users with a more effective navigation, serving information accurate to individuals areas. AccuWeathers Follow Me widget now has a new look as well, which provides users with data related to their location while not at home.
Users with multiple devices including smart watches will now be able to access a seamless experience across all channels.
AccuWeather also recently announced it has record video audience growth following its push to focus on video this past year. Mobile video has grown exponentially and the weather service has provided tools to get behind the new trend, and it has proven successful, with views increasing 300 percent in 2015.
AccuWeather streamlined devices
An AccuWeather executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 conference discussed how its brand shifts its content for each mobile and wearable device, making sure to serve relevant content to each platform (see more).
This year AccuWeather users were also able to check with a glance at through an Android Wear smartwatch that brought together a demand for fast information with up-to-the-minute forecasts for an exact location (see more).
"AccuWeather has launched a number of new apps in the recent months across iOS and Windows platforms, in addition now to the Android platform," Mr. Smith said. "AccuWeather is the global leader in weather information and digital media and the launch of these new and enhanced apps demonstrate our commitment to giving people access to the most accurate weather data available, no matter where they are in the world, or what device they use.
"The launch of AccuWeathers new universal Android app also showcases the important role that weather plays in todays connected world," he said. "CES 2016 is taking place this week where the Internet of Things is an extremely prevalent topic, and weather naturally fits into that conversation.
"Consumers want to real-time access to the most up-to-date weather information. Our new universal Android app delivers a consistent and optimized weather experience across devices so that users can check the weather with Superior Accuracy on whatever device they are using at the time."
Brielle Jaekel is staff writer on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at email@example.com.