ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile marketing week in review: Mobile drives more relevant experiences at scale

Author

Chantal Tode

A key theme throughout Mobile Marketer?s Mobile FirstLook Strategy 2016 conference last week was how precision targeting and customized marketing are quickly scaling up and promise to be an important strategic advantage for forward-thinking marketers in 2016. For the full analysis, watch this video.

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York