Starbucks uses coding to print emojis in hot chocolate drinks
By Brielle Jaekel
October 21, 2016
Google's Made with Code partners with Starbucks
Starbucks and Google have partnered in support of the effort to empower young girls to pursue careers in computer science with an emoji generator that leans on a wow factor.
To excite young women about coding and computer science, the two big players teamed up for a Made with Code campaign that allows users to create their own emoji in their likeness. The platform walks users through how to design an emoji with code on a desktop Web site, and comes paired with a mobile video to promote the project.
Made with code
Googles Made with Code program is a movement to get high school girls interested in computer science, a field that many shy away from thinking because of their gender they are not cut out for it. The platform takes on various initiatives that show girls how writing with code is interesting and fun. Google and Starbucks' video
Starbucks teamed up with Google to share a video for its latest project in which girls learn how to code through an emoji generator. The two brands encourage girls to design an emoji that represents themselves, and through Googles platform they learn how to code.
When they are finished creating their emoji the code creates the emoji within the foam of a cup of hot chocolate, surprising the girls and exciting them about computer science and coding. At-home viewers are able to create their own emojis at Googles madewithcode.com. Starbucks' coded emoji hot chocolate
The platform provides a step-by-step guide on how to build their own emoji, essentially walking users through how to code. Users can pick the type of eyes, mouth, clothing, accessories and where to place them.
While the platform is a basic introduction to coding, it is getting the ball rolling for young girls interested in the subject.
While Made with Code is Googles brainchild, Starbucks recent participation is just one of its many pushes to connect with consumers.
For instance, Starbucks was recently the latest marketer putting corporate social responsibility at the forefront of its mobile efforts, this time by unveiling a content series featuring Americans engaging in compassionate acts, showcasing the importance of including humanity-driven storytelling within mobile applications.
The coffee chains Upstanders digital series, which debuted in September, is available within the Starbucks mobile app as well as on its social media channels. Written and produced by Starbucks CEO, Howard Schultz, the series serves as a prime example showcasing how food and beverage brands can build loyalty and make commerce pushes less overt by transforming their mobile apps into hubs for uplifting, lifestyle-oriented content (see more
The coffee shop also cemented the pumpkin spice lattes status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enabled users to interact with the drink by taking a quiz and discussing fall-themed topics.
Starbucks alerted fans to the new Messenger chatbot by posting a Snapchat Story containing an image of the pumpkin spice latte caricature peeking out from behind a door alongside a screenshot of a URL link. The URL link, which was later posted on The Real PSLs official Instagram account, brought users directly to the Facebook Messenger bot, showcasing one effective way of how marketers can ramp up awareness for seasonal products (see more