VoodooVox lets developers use voice in apps

By Giselle Tsirulnik

March 12, 2008

Publishers on VoodooVox's In-Call Network currently generate more than 250 million calls monthly

VoodooVox released MyVox, a free service that lets software developers incorporate voice into their applications and Web widgets.

Through the MyVox API, any phone can now function as a microphone. All MyVox call volume passes through the VoodooVox In-Call Network Exchange, an audio ad network comprised of over 500 call publishers. The VoodooVox ICNx inserts targeted ad-supported media directly into the call stream, sharing revenue with its call publishers.

"We are announcing the public beta launch of MyVox," said Vijay S. Chattha, spokesman at VoodooVox. "API mobile developers can putMyVox into applications to allow them to work with voice. Also, we are inviting developers to compete for best killer voice app and giving $75,000 to the best submission."

The initial list of MyVox powered applications is available at www.myvox.com. Publishers on VoodooVox's In-Call Network (ICNx) currently generates more than 250 million calls monthly and include VoIP providers, radio stations, call centers, 411 services, calling card companies and a number of Voice 2.0 companies.

"This is not only a new feature for Web 2.0 but a new revenue model as all voice applications will have short ads in when recorded on the call-in, giving developers a revenue share on those ads," Mr. Chattha said.

"The parent company VoodooVox processes 300 million ad-supported calls a month, so we are primed to deliver innovation and new revenue to Web 2.0," he said.