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Software and technology

• Microsoft demos new product via mobile bar codes

  January 14, 2013

  Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone works.

• Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows

  January 10, 2013

  Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

• Augmented reality vs. QR codes: Which delivers most bang for the buck?

  January 8, 2013

  QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

• Cablevision links QR codes with direct mail to bolster bundled services

  January 2, 2013

  Cablevision is enlisting QR codes to help drive sign-ups for a time-sensitive offer on a phone, television and Internet service package.

• Windows Phone ecosystem attracts developer interest, but is it enough?

  December 31, 2012

  Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.

• Swanson heats up winter meal inspirations via QR codes

  December 28, 2012

  Campbell Soup Co.-owned Swanson is placing QR codes on its static print ads to show users how to incorporate its products into recipes.

• 5 common augmented reality mistakes

  December 20, 2012

  There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.

• Ruby Tuesday gives app downloads a lift via QR codes

  December 20, 2012

  Ruby Tuesday is loading up its static magazine ads with mobile bar codes that encourage consumers to download the company’s mobile application.

• Popchips leverages mobile to help military members connect with family

  December 13, 2012

  Popchips is helping members of the military stay in touch with family during the holidays via a mobile promotion in 460 retail locations.

• Hasbro, Church's Chicken centers holiday sweepstakes around mobile bar codes

  November 28, 2012

  Fast food chain Church’s Chicken has partnered with Hasbro on a campaign to reward users who scan on-pack mobile bar codes with holiday-themed prizes.

• Esquire mobilizes print edition without the need for QR codes, digital watermarks

  November 21, 2012

  Hearst is leveraging mobile to make every piece of content in the December issue of Esquire interactive and is accomplishing this without the need for QR codes or digital watermarks.

• Taylor Swift delivers 3D experience for fans via augmented reality

  November 14, 2012

  The official Taylor Swift mobile application has been updated to include an augmented reality experience that is triggered when users interact with the singer’s new album, Red.

• Jergens bolsters print ad campaign with QR codes

  November 13, 2012

  Personal skincare brand Jergens is loading its print ad campaign with mobile bar codes to inspire readers with style tips this season.

• Channel 4 marries print and mobile via augmented reality

  November 9, 2012

  British broadcast network Channel 4 has rolled out an application to let fans of celebrity chef Jamie Oliver interact with cookbook content through their handsets.

• Android’s growing malware problem has implications for users, marketers

  November 7, 2012

  Despite steps taken by Google earlier this year to address the growing problem of malware on Android devices, the rapid growth in the number of new mobile malicious programs on the platform continued in the third quarter, according to a new report from Kaspersky Labs.

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