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Software and technology

  • Mixbook gains back users with push notification experiment

    June 8, 2015

    Photo-printing service Mixbook avoids abandonment rates with a new solution that calculates how to best engage consumers through mobile optimization.

  • Why Mondelez sees start-ups as allies in tackling mobile challenges

    June 5, 2015

    NEW YORK Ė Mondelez Internationalís outreach to start-ups for cutting-edge input into shopper challenges on mobile will bring the snacks company speed and efficiency offered by the new companiesí spare approach, a launch event for its Shopper Futures program was told.

  • Priceline.com turns attention to Android Wear to assist last-minute travelers

    June 5, 2015

    Priceline.com is turning its attention to the untapped market of Android Wear wearables as it rolls out a companion application tapping Google map technology and geofencing to assist forgetful travelers.

  • Toyota-Ford collaboration focuses on sharing safe telematics system

    June 4, 2015

    Toyota Motorís deal with Ford Motor to explore integration of the Detroit car brandís smartphone infotainment technology in Toyota vehicles aims to find smarter connectivity systems for satisfying drivers who want access to a host of in-car mobile applications.

  • CW Network uses Googleís new invite feature to extend reach

    June 2, 2015

    Googleís latest invention for Android application developers allows brands such as The CW Television Network and recipe generator Yummly to reach a larger audience with its new App Invite feature that allows marketers to access usersí contact lists to spread referrals.

  • Medium-performing apps on Android, iOS see notification engagement discrepancy: report

    June 2, 2015

    Medium-performing applications for Android mobile devices are seeing an average notification engagement rate resting 12 percent higher than iOS devicesí 8 percent rate, suggesting that marketers should take advantage of consumersí ability to easily find notifications on Android devices, according to a recent report from Urban Airship.

  • Targetís mobile growing pains a cautionary tale for marketers

    June 1, 2015

    Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.

  • Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare

    May 29, 2015

    Project Brillo, Googleís latest attempt to unify the disparate technologies of the Internet of Things, has a stronger chance of gaining acceptance than its quietly abandoned predecessor Android@Home did, by providing both interconnectivity and the base for developing apps across devices.

  • Chevrolet drives GMís mobile moves with Android Auto, Apple Car Play rollout

    May 29, 2015

    General Motorsí Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GMís ambition to become a leader on mobile.

  • Acura leverages hyper-targeted mobile engagement to tap community loyalty

    May 28, 2015

    The success of a dealership in Hondaís Acura division in boosting brand engagement and mobile traffic by activating local community groups via a mobile sponsorship platform suggests how automakers can boost loyalty with hyper-targeted engagement without increasing the burden on local dealers.

  • Benefit releases mobile interactive brow tutorial to promote products

    May 27, 2015

    Makeup manufacturer Benefit has released its newest eyebrow-related invention, a mobile optimized site that details how users should style their brows, to promote its brow-shaping products and services.

  • Responsive Web design essential in Asia-Pacificís content cocktail: study

    May 26, 2015

    In the Asia-Pacific region where social media applications are preferred, a marketerís first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.

  • Neo@Ogilvy exec: Wearables strategies must focus on experience over content

    May 19, 2015

    NEW YORK Ė A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumersí attention away from their smartphones if the experiences fuel their passions and favorite activities.

  • HotelTonight uncorks in-car rewards to promote smarter alcohol consumption

    May 19, 2015

    HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.

  • UNICEF taps mobile-enabled crowdsourcing to tackle global problems

    May 18, 2015

    UNICEF is tapping the wisdom of the crowd via mobile phone to help bring food security, renewable energy and other resources to impoverished children in 190 nations, pointing to mobileís ability to drive valuable input in global public service.

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