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Software and technology

  • Hidden Valley leaps into beacon marketing for in-store meal inspiration

    September 8, 2015

    In its first foray into proximity marketing, Clorox has launched a mobile-focused fall campaign for its Hidden Valley Ranch and Soy Vay brands that seeks to engage shoppers with quick tips – or hacks – for dinnertime.

  • US Open ramps up mobile game with in-app real-time data

    September 4, 2015

    The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.

  • Anti-Flash movement could boost native ads more than HTML5 in short-term

    September 3, 2015

    The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could be the short-term winners.

  • Listerine’s new app gleams with smile detectors for the blind

    September 3, 2015

    Johnson & Johnson’s Listerine brand is rolling out a new mobile application that enables blind people to “feel” when a person is smiling by tapping facial recognition technology, underscoring the opportunities for consumer packaged goods brands on mobile.

  • Allrecipes transforms into mobile-first social platform

    September 2, 2015

    Meredith Corporation's digital food hub Allrecipes unveiled a new vision this week, shifting its properties towards a responsive, omni-screen and personalized experience that puts users first, reflecting the growing trend of media brands trying to evolve into social hubs.

  • Re/Max targets time-strapped home seekers via Apple Watch app

    September 1, 2015

    Real estate brokerage service Re/Max is targeting time-strapped consumers looking for new homes by rolling out a new application for the Apple Watch that enables users to scroll through for-sale listings and agent contacts with the swipe of a finger.

  • JFK Airport taps beacons to display wait times

    August 24, 2015

    New York’s John F. Kennedy International Airport is employing beacon technology in its Terminal 4 with the goal of removing some of the hassle in flying by displaying actual wait times at major queues for travelers.

  • IHeartMedia mines app user history for better messaging

    August 24, 2015

    IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

  • Ralph Lauren challenges wearable brands with tech shirt

    August 21, 2015

    Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.

  • Are marketers squandering the beacon opportunity with too many offers?

    August 19, 2015

    Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.

  • Some big retailers ignore their apps but at what cost?

    August 18, 2015

    Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?

  • General Mills scares up cereal box engagement with augmented reality

    August 18, 2015

    This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.

  • United Airlines tests beacons to navigate travelers at the airport

    August 14, 2015

    In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex.

  • Hilton rewards loyalty members by unlocking mobile room keys

    August 12, 2015

    Hilton Worldwide is rewarding its HHonors members by enabling them to be the first to receive access to its Digital Key feature, which allows guests to unlock their hotel rooms via their mobile device.

  • How problematic Wi-Fi affects relationships with mobile-savvy guests: report

    August 10, 2015

    Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.

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