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Software and technology

• Duane Reade elevates magazine content via mobile

  November 5, 2012

  New York drugstore chain Duane Reade is enlisting mobile to help promote its new branded in-store magazine, Happy & Healthy.

• Procter & Gamble packs QR codes into print ads for multichannel interaction

  November 1, 2012

  Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.

• Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet

  October 26, 2012

  In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.

• Mall of America exec: App download makes QR codes a challenge

  October 26, 2012

  A Mall of America executive who spoke yesterday during a Mobile Marketer webinar said that although the company has tested QR codes, they have not been successful yet since the technology forces consumers to download an application first.

• QR codes key driver in 2012 holiday marketing efforts

  October 22, 2012

  Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.

• How to drive engagement, monetization for Android tablets

  October 12, 2012

  Applications built with Android tablet users in mind are driving engagement, better monetization and more downloads for developers.

• American Media exec: QR codes need consumer education to understand value

  October 12, 2012

  NEW YORK – An American Media executive at the Media Tech Summit 2012 conference said that there needs to be more consumer education with mobile bar codes in order to take off.

• Saucony app makes it easy for runners to support charities

  September 24, 2012

  Athletic footwear brand Saucony has launched a running application that not only enables users to keep track of where and how fast they run, but also lets them support the fight against childhood obesity with every step.

• New Era Cap Co. enlists mobile bar codes to build on NFL partnership

  September 21, 2012

  New Era Cap Co. is using QR codes to connect the dots in a multichannel campaign that uses a YouTube video as a key driver for engagement.

• Wendy's taps QR codes to boost daily sweepstakes campaign

  September 19, 2012

  Wendy’s is placing QR codes on its packaging to help drive awareness of the company's new sweepstakes promotion.

• Elizabeth Arden brings new fragrance to life with augmented reality

  September 19, 2012

  Elizabeth Arden is incorporating augmented reality into its direct mail campaigns, product packaging and print advertisements to help promote its new fragrance.

• Are Facebook’s problems with HTML5 an anomaly?

  September 17, 2012

  While companies have quickly embraced HTML5 technology over the past couple of years as a way to provide app-like experiences on the mobile Web, not all have had the same success, pointing to the need for a better understanding of when and where not to use the technology.

• EA Sports implements mobile bar codes on packaging to drive fan interaction

  September 7, 2012

  EA Sports is placing mobile bar codes on its packaging to connect with video game enthusiasts and offer them additional content.

• Top augmented reality campaigns from the first half

  September 5, 2012

  Move over QR codes, there is a new boss in town. Over the past year, augmented reality has taken over the mobile space and has marketers thinking of new ways to incorporate the technology into their strategies to develop interactive and engaging campaigns.

• Wendy’s bets on QR codes to elevate mobile check-ins

  August 30, 2012

  Fast food chain Wendy’s is joining the pack of quick-service restaurants using QR codes to bolster engagement with a location-based campaign that rewards users for checking in.

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