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Software and technology

  • Target’s mobile growing pains a cautionary tale for marketers

    June 1, 2015

    Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.

  • Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare

    May 29, 2015

    Project Brillo, Google’s latest attempt to unify the disparate technologies of the Internet of Things, has a stronger chance of gaining acceptance than its quietly abandoned predecessor Android@Home did, by providing both interconnectivity and the base for developing apps across devices.

  • Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout

    May 29, 2015

    General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.

  • Acura leverages hyper-targeted mobile engagement to tap community loyalty

    May 28, 2015

    The success of a dealership in Honda’s Acura division in boosting brand engagement and mobile traffic by activating local community groups via a mobile sponsorship platform suggests how automakers can boost loyalty with hyper-targeted engagement without increasing the burden on local dealers.

  • Benefit releases mobile interactive brow tutorial to promote products

    May 27, 2015

    Makeup manufacturer Benefit has released its newest eyebrow-related invention, a mobile optimized site that details how users should style their brows, to promote its brow-shaping products and services.

  • Responsive Web design essential in Asia-Pacific’s content cocktail: study

    May 26, 2015

    In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.

  • Neo@Ogilvy exec: Wearables strategies must focus on experience over content

    May 19, 2015

    NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.

  • HotelTonight uncorks in-car rewards to promote smarter alcohol consumption

    May 19, 2015

    HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.

  • UNICEF taps mobile-enabled crowdsourcing to tackle global problems

    May 18, 2015

    UNICEF is tapping the wisdom of the crowd via mobile phone to help bring food security, renewable energy and other resources to impoverished children in 190 nations, pointing to mobile’s ability to drive valuable input in global public service.

  • Honda leverages mobile wallet ads to promote sales event

    May 14, 2015

    Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.

  • Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook

    May 11, 2015

    In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.

  • Abercrombie & Fitch, Axe ditch 'sexy' for mobile to reach young consumers

    May 5, 2015

    As Abercrombie & Fitch and Unilever’s men’s grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers will need a clear identity to be successful.

  • Apartments.com finds a home in mobile via campaign, Web site

    May 5, 2015

    Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.

  • McDonald’s beacon strategy pushes in-store conversion rate to 20pc

    May 1, 2015

    McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.

  • Macy’s narrows gap between marketing, technology to boost omnichannel strategy

    April 30, 2015

    NEW YORK – A Macy’s executive at the Mcommerce Summit: State of Mobile Commerce 2015 discussed how the retailer’s marketing and technology departments work closely together, enabling it to bring innovations such as visual search to market while making the organization more comfortable with testing new solutions that may not be perfect yet.

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