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Software and technology

• Maxim magazine embraces augmented reality to bring cover model to life

  August 9, 2012

  Maxim magazine is letting readers bring its September cover to life via a new augmented reality initiative.

• How to create an effective QR code campaign

  August 3, 2012

  Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value.

• McCormick’s Old Bay taps augmented reality for social media engagement, meal inspiration

  August 3, 2012

  McCormick’s Old Bay is using augmented reality to bring its logo and packaging to life.

• McDonald’s continues mobile reign with QR code push

  July 30, 2012

  McDonald’s is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices.

• Microsoft in unique position to raise app prices

  July 26, 2012

  Microsoft is raising the entry-level price point for paid apps on Windows 8 to $1.49, a move that may do little to attract developers but could turn off consumers.

• Procter & Gamble’s CoverGirl taps QR codes for beauty inspiration

  July 26, 2012

  Procter & Gamble’s CoverGirl cosmetic brand is using mobile bar codes to bring its static magazine pages to life.

• Lucky magazine relies on Microsoft Tags to bolster shopping spree promotion

  July 23, 2012

  Conde Nast’s Lucky magazine is using Microsoft Tags to encourage readers to enter and win a $10,000 designer shopping spree.

• Starbucks refreshes summer campaign with QR codes

  July 19, 2012

  Beverage giant Starbucks is using QR codes to help spread the word out about its new summer refreshers.

• Taco Bell places QR codes at center of print campaign

  July 11, 2012

  Taco Bell is proving that QR codes continue to work in the company’s favor with a mobile-enabled print campaign that links consumers to recipes and information about its new product launch.

• Top 10 QR code campaigns of Q2

  July 9, 2012

  Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement.

• Heat magazine brings issue to life via augmented reality

  July 9, 2012

  Bauer Media-owned British pop culture magazine Heat is adding an augmented reality layer to its static pages to give readers an incentive when they use their mobile device.

• HTML5-based mobile operating systems may change the face of mobile marketing

  July 6, 2012

  Mozilla’s HTML5-based mobile operating system leaped ahead this week thanks to support from a handful of wireless carriers. For marketers, the news has the potential to bring more cost-conscious consumers into the smartphone market and unlock new opportunities.

• Cadillac taps print to showcase new car model via QR codes, calls-to-action

  June 28, 2012

  Carmaker Cadillac is tapping print to promote its XTS model with customized mobile bar codes and calls-to-action that give users different experiences based on publication titles.

• Maybelline pushes augmented reality, image recognition via print campaign

  June 22, 2012

  L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.

• Bully Boy ties social media to mobile via out-of-home campaign

  June 21, 2012

  Bully Boy Distillers recently used location and social media to its advantage on a mobile campaign that encouraged users to learn more about the brand by unlocking clues for a chance at finding an invitation to an event.

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