Software and technology
-
Top 10 QR code campaigns of Q2
July 9, 2012
Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement.
-
Heat magazine brings issue to life via augmented reality
July 9, 2012
Bauer Media-owned British pop culture magazine Heat is adding an augmented reality layer to its static pages to give readers an incentive when they use their mobile device.
-
HTML5-based mobile operating systems may change the face of mobile marketing
July 6, 2012
Mozilla’s HTML5-based mobile operating system leaped ahead this week thanks to support from a handful of wireless carriers. For marketers, the news has the potential to bring more cost-conscious consumers into the smartphone market and unlock new opportunities.
-
Cadillac taps print to showcase new car model via QR codes, calls-to-action
June 28, 2012
Carmaker Cadillac is tapping print to promote its XTS model with customized mobile bar codes and calls-to-action that give users different experiences based on publication titles.
-
Maybelline pushes augmented reality, image recognition via print campaign
June 22, 2012
L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.
-
Bully Boy ties social media to mobile via out-of-home campaign
June 21, 2012
Bully Boy Distillers recently used location and social media to its advantage on a mobile campaign that encouraged users to learn more about the brand by unlocking clues for a chance at finding an invitation to an event.
-
Apple bares teeth in struggle for mobile dominance
June 12, 2012
Apple is looking to hit Google where it hurts with a newly revamped maps service that could attract lucrative iOS users away from the search giant’s offerings.
-
Has Android’s smartphone market share topped out?
June 12, 2012
While the number of Android devices being activated on a daily basis continues to grow, reportedly reaching 900,000 recently, the rate of acceleration is leveling off.
-
LA Galaxy, Shasta tap mobile bar codes to drive user engagement
June 4, 2012
Soccer team LA Galaxy and Shasta are using mobile bar codes to offer fans exclusive video content and rewards.
-
InterActive Nutrition increases mailing list by 40pc with QR codes
June 1, 2012
InterActive Nutrition increased the size of its mailing list by 40 percent via a QR code campaign that offered consumers incentives when they scanned.
-
Coca-Cola affirms mobile strategy with interactive QR code push
May 31, 2012
Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level.
-
Popular Science enlists augmented reality to bridge printed page, digital world
May 29, 2012
The latest issue of Popular Science harnesses augmented reality to integrate the printed page with the digital world with the assistance of a new mobile app.
-
Warner Bros. exec: UltraViolet is a big initiative
May 25, 2012
A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.
-
Why are marketers not taking QR codes seriously?
May 23, 2012
There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.
-
University of California Berkeley mobile bar code campaign activates 28,124 scans
May 22, 2012
The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.
.jpg&contenttype=jpeg "Please click here to register now!")
Follow us on Twitter