Software and technology
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Six Flags teams up with Nokia on its only smartphone app this summer
May 8, 2012
In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.
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What works: Walmart’s multi-app approach or Target’s catchall app strategy?
May 7, 2012
While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.
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Best Buy exec: Cloud helps link mcommerce, ecommerce and point-of-sale - Mobile Commerce Daily
May 3, 2012
Mobile Commerce Daily today - Best Buy exec: Cloud helps link mcommerce, ecommerce and point-of-sale; IKEA pilots shopping app to improve customer experience.
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Courtyard by Marriott updates lobbies with QR code-enabled virtual concierge
April 30, 2012
Courtyard by Marriott has rolled out QR code-enabled virtual concierge displays at 500 locations to make it easy for guests to access information about local attractions.
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Timberland exec: QR codes lead to brand engagement
April 27, 2012
SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.
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Jamba Juice builds database through QR code implementation
April 26, 2012
Jamba Juice is placing QR codes on its in-store signage to not only increase its email database, but also encourage consumers to receive exclusive offers and discounts by becoming an insider.
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Top 10 QR code campaigns of Q1
April 18, 2012
Nowadays there is a love/hate relationship with QR codes. However, although many are against mobile bar codes, brands such as Starbucks, Kraft and Taco Bell are proving them to be essential to targeting new and existing consumers.
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Brisk Iced Tea aims to engage Star Wars fans via Microsoft Tag initiative
April 13, 2012
Pepsi and Unilever’s Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles.
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KFC drives sweepstake entries via QR code implementation
April 3, 2012
Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.
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Dow Chemical multichannel campaign tallies up 20,000 QR code scans
March 29, 2012
With better-than-expected results from the mobile portion of a new multichannel strategy, Dow Chemical recently extended the effort with a push into paid search as a way to drive visits.
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Lincoln marries old with new in mobilized retro ad for Newsweek
March 26, 2012
Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to '60s style exemplified by "Mad Men," successfully marries the old with the new by using digital watermark technology so readers can access exclusive content.
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Duane Reade ramps up mobile, social game with QR codes
March 20, 2012
New York drugstore Duane Reade is placing mobile bar codes on store windows to drive social media impressions and foot traffic.
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Constant Contact lets small businesses build email lists via QR code initiative
March 20, 2012
Constant Contact is letting its small business customers create QR codes that let prospects sign-up and receive promotions, news and coupons via their mobile device.
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Marvel Entertainment brings superheroes to life via augmented reality app
March 19, 2012
Marvel Entertainment has rolled out an augmented reality application that brings its upcoming “Avengers VS X-Men” comic book to life.
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Rock the Vote marries social and mobile via QR code-enabled t-shirts
March 16, 2012
Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.
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