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Software and technology

  • Starbucksí experimental bent boosted by loyal following on mobile

    April 21, 2015

    Starbucksí view of mobile as the future of retail, not just marketing, has earned it both usersí trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.

  • WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients

    April 14, 2015

    WebMD and HealthTapís Apple Watch applications aim to leverage the fast-selling wearableís notification functionality to guide on-the-go users to improve health and wellness, pointing to mobileís potential to make personal management of medication and healthy lifestyle habits more efficient.

  • Lancome, Sephora get search treatment in FaceCakeís augmented reality app

    April 14, 2015

    Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologiesí new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.

  • Uber driving local commerce, boosting mobile presence through YP app

    April 13, 2015

    Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

  • United Airlines set to leverage data to fly past rivals on mobile

    April 8, 2015

    United Airlinesí relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.

  • MLB At Bat app hits big with fans, reaches 5M downloads

    April 7, 2015

    Major League Baseballís official mobile application, MLB At Bat, reached 5 million downloads before the seasonís first pitch was thrown, a record for the eight-year-old platform and pointing to mobileís ability to enhance the consumption of sports events.

  • MLB swings at Apple Watch users as baseball returns for 2015

    April 6, 2015

    MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseballís official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.

  • UnitedHealthcare lends name to image-recognition weight loss app

    April 6, 2015

    UnitedHealthcare is teaming up with Visual Health Solutions Inc. to roll out a weight loss mobile application that leverages an image to display the effects of diet and exercise on a userís facial appearance, suggesting that weight loss brands may turn to mobile for image-recognition features to boost consumer participation.

  • Toyotaís Scion leverages virtual showroom to simplify car shopping

    April 3, 2015

    Toyota Motorís Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.

  • Delish.com chows down on benefits of recent redesign

    April 3, 2015

    Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.

  • Thinking mobile keeps innovation bubbling at Coca-Cola

    April 1, 2015

    Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage makerís mobile marketing strategy shows.

  • In-app ad revenue growth outpaces mobile, PC browser-based ads: report

    April 1, 2015

    By 2018, spending on mobile in-app advertising alone will be greater than spending on online search advertising, today's digital advertising juggernaut, according to a joint report from App Annie and IDC.

  • Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec

    March 31, 2015

    NEW YORK Ė A Mindshare executive at the 2015 Mobile: IAB Marketplace suggested that a third wave of digital advertising known as adaptive mobility has begun, meaning that brands and marketers must leverage wearables and location-based targeting for their efforts to be effective and provide relevant content to consumers.

  • Setting standards for mobile viewability is a multi-stage process

    March 31, 2015

    NEW YORK Ė A Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organizationís goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers.

  • Marketers underestimate millennialsí mobile savvy in car shopping: study

    March 30, 2015

    Automotive marketers have underestimated millennialsí proficiency in using mobile devices to research purchases, and should emphasize selling points such as pricing and fuel economy rather than technology to reach the demographic, according to an Edmunds.com study.

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