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Software and technology

  • Huffington Post unveils new design, following mobile test

    October 1, 2015

    Digital publication Huffington Post revealed its new Web site following a successful test run on mobile, showcasing the influence of smartphone experiences on how news is consumed today.

  • Ansible exec: Give consumers a reason to share location data

    September 29, 2015

    NEW YORK – An executive from Ansible at the Mobile Media Summit explained that when using a location-based strategy, it is necessary to serve content that is valuable beyond a simple coupon.

  • Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile

    September 22, 2015

    Heineken continues a recent spate of mobile-driven strategies with a tie-in for the film Spectre that includes the mobile-first launch of a new ad, the first-ever selfie from space and limited-edition bottles that are scannable for a chance to win free movie tickets.

  • Beacon-enabled indoor navigation makes mark on trade show experience

    September 21, 2015

    Fashion trade show Panorama Berlin is the latest large event to leverage beacons to help navigate the experience via a mobile application, which 70 percent of users leveraged more than once.

  • Oscar Mayer challenges Tinder with dating app for bacon fans

    September 18, 2015

    Kraft Foods’ Oscar Mayer brand is taking a unique approach to mobile marketing by rolling out a dating application for bacon lovers, mimicking the mutual-matching system of mobile apps such as Tinder to help consumers forge real-life connections.

  • Wearables will gain steam ahead of holiday season, digital execs say

    September 17, 2015

    NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.

  • AccuWeather targets different demographics through different devices

    September 17, 2015

    NEW YORK – An AccuWeather executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 conference discussed the importance of tailoring content for mobile and wearable devices, making sure content is relevant for each platform.

  • Why E*Trade jumped at new complications functionality for Apple Watch

    September 11, 2015

    With results for E*Trade’s Apple Watch application showing that the most popular features require the least navigation, the company quickly jumped at the opportunity to leverage the new complications functionality.

  • Stock market’s volatility threatens mobile hiring if it continues

    September 8, 2015

    While the stock market’s recent volatility has depreciated the value of several digital conglomerates, other technology companies should not let this prevent them from hiring for mobile-related positions as these bumps are likely to have only a short-term effect, unless the uncertainty continues.

  • Hidden Valley leaps into beacon marketing for in-store meal inspiration

    September 8, 2015

    In its first foray into proximity marketing, Clorox has launched a mobile-focused fall campaign for its Hidden Valley Ranch and Soy Vay brands that seeks to engage shoppers with quick tips – or hacks – for dinnertime.

  • US Open ramps up mobile game with in-app real-time data

    September 4, 2015

    The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.

  • Anti-Flash movement could boost native ads more than HTML5 in short-term

    September 3, 2015

    The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could be the short-term winners.

  • Listerine’s new app gleams with smile detectors for the blind

    September 3, 2015

    Johnson & Johnson’s Listerine brand is rolling out a new mobile application that enables blind people to “feel” when a person is smiling by tapping facial recognition technology, underscoring the opportunities for consumer packaged goods brands on mobile.

  • Allrecipes transforms into mobile-first social platform

    September 2, 2015

    Meredith Corporation's digital food hub Allrecipes unveiled a new vision this week, shifting its properties towards a responsive, omni-screen and personalized experience that puts users first, reflecting the growing trend of media brands trying to evolve into social hubs.

  • Re/Max targets time-strapped home seekers via Apple Watch app

    September 1, 2015

    Real estate brokerage service Re/Max is targeting time-strapped consumers looking for new homes by rolling out a new application for the Apple Watch that enables users to scroll through for-sale listings and agent contacts with the swipe of a finger.

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