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Software and technology

  • Kenneth Cole moves smartwatches in fashionable direction with wearables collection

    March 30, 2015

    Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space.

  • Aetna stands out among health insurers in weak app space: study

    March 27, 2015

    Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.

  • Medea Vodka lights up party with iBeacon-flavored bottle messages

    March 26, 2015

    Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.

  • Twitter soups up mobile ads with location data from Foursquare

    March 26, 2015

    Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.

  • American Well’s mobile app leverages social data to drive registration

    March 24, 2015

    Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.

  • Honda exec: Consumers not yet ready for mobile offices

    March 18, 2015

    NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.

  • How to build a notification strategy for Apple Watch, Android Wear

    March 13, 2015

    One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.

  • Apple Watch: Marketers must raise game in battle for wrist

    March 10, 2015

    Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.

  • Hyundai enhances driving experience with Blue Link smartwatch app

    March 6, 2015

    Hyundai is attempting to enhance the driving experience even more for its customers by launching its Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.

  • InMobi, Pinterest programs show marketers making headway in mobile targeting

    March 6, 2015

    InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.

  • South by Southwest’s big beacon play emphasizes meaningful networking

    March 5, 2015

    South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.

  • The Knot goes mobile-first for secure future with millennials

    March 5, 2015

    Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brand’s traffic.

  • IKEA’s powered furniture line gives mobile users a charge

    March 3, 2015

    IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.

  • IAB taps beacons to greet 30K festival attendees

    March 3, 2015

    The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival's mobile app.

  • Fashion-forward wearables will hamper mobile marketing: report

    March 2, 2015

    A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.

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