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Software and technology

  • Met, Guggenheim museums test beacon technology to enhance exhibitions

    February 2, 2015

    As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.

  • Apple’s phablet-market longevity indicated by surging shipments

    January 30, 2015

    Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.

  • Smart glasses, phablets brace for consumption uptick as mobile entertainment grows

    January 29, 2015

    Smart glasses and phablets are set to dominate the mobile device market in the coming years as consumers turn to personal devices for more entertainment options and brands roll out additional mobile streaming services, according to reports from ABI Research and Juniper Research.

  • Juno’s marketing lesson: Do not use hysteria to drive a message

    January 28, 2015

    Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.

  • Kia’s Game On tennis app serves up wearable thrill

    January 27, 2015

    Fresh from a successful first year, Kia’s Game On tennis serve-return application is moving into wearables, allowing players to return serves from televisions or laptops by using a smartwatch instead of having to hold a smartphone.

  • Google, Cablevision mobile service a wake-up call for wireless carriers

    January 27, 2015

    Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.

  • Hilton sees more than one-third of guests use digital check-in

    January 27, 2015

    As Hilton Worldwide rolls out its digital check-in function to more than 4,100 of its properties around the globe, more than one-third of guests are embracing the ability to use their mobile device to bypass the front desk.

  • Dolce Hotels rivals Hyatt with guest-centric SMS platform

    January 26, 2015

    Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.

  • Marketers remain committed to Google Glass despite repositioning

    January 20, 2015

    Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.

  • How A/B testing helps marketers optimize their mobile strategy

    January 20, 2015

    NEW YORK – Marketing executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.

  • Wearables set to expand influence of push notifications: Mindshare exec

    January 16, 2015

    NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.

  • GE exec: Virtual reality play stirs passion about science, tech

    January 16, 2015

    NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.

  • Twentieth Century Fox puts Uber in driver’s seat to promote film

    January 14, 2015

    In Uber’s first coordinated, multi-city event through the application, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, "Kingsman: The Secret Service."

  • Marketers should eye Cuba opportunity with patience, caution

    January 14, 2015

    Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.

  • Kohl’s exec says beacons are surefire bet for greater personalization

    January 13, 2015

    NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo said the retailer has stepped up the pace of innovation and while not everything will pan out, beacons are a surefire bet.

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