1. Home
2. >> News
3. >> Software and technology

• Email this
• Print

Software and technology

• Lincoln marries old with new in mobilized retro ad for Newsweek

  March 26, 2012

  Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to '60s style exemplified by "Mad Men," successfully marries the old with the new by using digital watermark technology so readers can access exclusive content.

• Duane Reade ramps up mobile, social game with QR codes

  March 20, 2012

  New York drugstore Duane Reade is placing mobile bar codes on store windows to drive social media impressions and foot traffic.

• Constant Contact lets small businesses build email lists via QR code initiative

  March 20, 2012

  Constant Contact is letting its small business customers create QR codes that let prospects sign-up and receive promotions, news and coupons via their mobile device.

• Marvel Entertainment brings superheroes to life via augmented reality app

  March 19, 2012

  Marvel Entertainment has rolled out an augmented reality application that brings its upcoming “Avengers VS X-Men” comic book to life.

• Rock the Vote marries social and mobile via QR code-enabled t-shirts

  March 16, 2012

  Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.

• Taco Bell continues Doritos Locos Tacos push through QR codes, mobile ads

  March 14, 2012

  Fast food franchise Taco Bell is driving awareness for its new Doritos Locos Tacos product in several ways including placing QR codes on packaging and running targeted mobile ads.

• Kimberly-Clark enlists QR codes to mobilize patient safety cause-marketing campaign

  March 14, 2012

  Kimberly-Clark is launching a QR code-enabled patient safety education program with Safe Care Campaign to make it easy for hospital patients and their families to access potentially life-saving information.

• Coca-Cola drives engagement for new campaign through mobile bar code implementation

  March 12, 2012

  Coca-Cola is placing mobile bar codes on its soda cups in restaurant chains such as McDonald’s that let consumers vie for a chance to win a trip to next year’s NCAA Men’s Final Four.

• Taco Bell beefs up new campaign with augmented reality

  March 9, 2012

  Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company’s new Doritos Locos Tacos and elevate the user experience through technology.

• Mobile helps drive direct mail retention: Rodale

  March 9, 2012

  NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

• Johnny Rockets builds email database via QR code initiative

  March 5, 2012

  International restaurant chain Johnny Rockets is using mobile bar codes to encourage consumers to join its Rocket e-club and receive local updates and deals.

• 7-Eleven, Powerade drive March Madness engagement through QR codes

  March 5, 2012

  7-Eleven and Coca-Cola’s Powerade have teamed up to put QR codes on its Big Gulp cups that let March Madness basketball fans view exclusive video content.

• Carmex taps mobile bar codes to elevate product launch

  February 29, 2012

  Personal care drugstore brand Carmex is using QR codes in magazines to promote the launch of a new body lotion.

• Tic Tac enlists augmented reality for interactive Times Square billboard

  February 17, 2012

  Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.

• Procter & Gamble’s Tide pushes mobile in product launch campaign

  February 16, 2012

  Procter & Gamble’s Tide brand is continuing to prove it is a powerful force in mobile with a campaign that promotes the company's new Tide Pods detergent products.

previous123456789101112131415next