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Software and technology

  • Delish.com chows down on benefits of recent redesign

    April 3, 2015

    Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.

  • Thinking mobile keeps innovation bubbling at Coca-Cola

    April 1, 2015

    Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.

  • In-app ad revenue growth outpaces mobile, PC browser-based ads: report

    April 1, 2015

    By 2018, spending on mobile in-app advertising alone will be greater than spending on online search advertising, today's digital advertising juggernaut, according to a joint report from App Annie and IDC.

  • Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec

    March 31, 2015

    NEW YORK – A Mindshare executive at the 2015 Mobile: IAB Marketplace suggested that a third wave of digital advertising known as adaptive mobility has begun, meaning that brands and marketers must leverage wearables and location-based targeting for their efforts to be effective and provide relevant content to consumers.

  • Setting standards for mobile viewability is a multi-stage process

    March 31, 2015

    NEW YORK – A Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organization’s goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers.

  • Marketers underestimate millennials’ mobile savvy in car shopping: study

    March 30, 2015

    Automotive marketers have underestimated millennials’ proficiency in using mobile devices to research purchases, and should emphasize selling points such as pricing and fuel economy rather than technology to reach the demographic, according to an Edmunds.com study.

  • Kenneth Cole moves smartwatches in fashionable direction with wearables collection

    March 30, 2015

    Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space.

  • Aetna stands out among health insurers in weak app space: study

    March 27, 2015

    Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.

  • Medea Vodka lights up party with iBeacon-flavored bottle messages

    March 26, 2015

    Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.

  • Twitter soups up mobile ads with location data from Foursquare

    March 26, 2015

    Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.

  • American Well’s mobile app leverages social data to drive registration

    March 24, 2015

    Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.

  • Honda exec: Consumers not yet ready for mobile offices

    March 18, 2015

    NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.

  • How to build a notification strategy for Apple Watch, Android Wear

    March 13, 2015

    One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.

  • Apple Watch: Marketers must raise game in battle for wrist

    March 10, 2015

    Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.

  • Hyundai enhances driving experience with Blue Link smartwatch app

    March 6, 2015

    Hyundai is attempting to enhance the driving experience even more for its customers by launching its Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.

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