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• Starbucks continues augmented reality push via Valentine’s Day mobile initiative

  February 9, 2012

  Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

• Tic Tac mobile apps offer multiple AR experiences to engage millennials

  February 7, 2012

  Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

• Is Google doing enough to address Android security issues?

  February 6, 2012

  Google is attempting to address the reportedly growing problem of malware on Android with a newly announced service called Bouncer that automatically scans Android for malware. However, the step – while one that Google needed to take – may not be enough to deal with the problem.

• Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

  February 6, 2012

  Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

• Bath & Body Works taps mobile to strengthen social media strategy

  January 31, 2012

  Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

• Florida embraces mobile to drive voter turnout

  January 31, 2012

  Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

• Confessions of a Kindle Fire-aholic

  January 26, 2012

  My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.

• Kraft slices up 360-degree marketing campaign with QR codes

  January 25, 2012

  Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

• What Apple’s Q1 earnings say about the company’s role in mobile for 2012

  January 25, 2012

  Apple’s first-quarter, record-breaking iPhone and iPad sales are indicative of the important role the company will continue to play in the space in 2012 and beyond.

• Chili's continues mobile bar code push with scannable menus

  January 25, 2012

  Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

• Starbucks promotes coffee blend via QR codes

  January 23, 2012

  Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

• Tablets are key to driving conversion: Resource Interactive exec

  January 18, 2012

  NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

• Acer ramps up tablet strategy as usage trends sharpen

  January 6, 2012

  Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

• Is Barnes & Noble repeating Netflix’s mistake?

  January 6, 2012

  Barnes & Noble wants to spin off its Nook ereader and tablet business as a separate company but the move could be a replay of Netflix’s failed attempt last year to separate its traditional media and digital businesses, something consumers were not ready to accept.

• What does 2012 have in store for mobile bar codes?

  January 5, 2012

  There are differing theories on whether or not QR codes will dominate in 2012.

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