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Software and technology

• Cloud is key component to commercialization of 4G: panelist

  March 25, 2011

  ORLANDO, FL - As 4G networks such as LTE begin to roll out across the country along with a broader array of connected devices, the potential for changes in consumer behavior is significant.

• The term "open" is overused in mobile: CTIA panel

  March 25, 2011

  ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.

• Will Apple prosper if the AT&T/T-Mobile deal goes through?

  March 25, 2011

  The industry is abuzz regarding the AT&T/T-Mobile deal's implications for the mobile space. But the deal would also indirectly affect Apple’s iAd, App Store and the iPhone, plus any retailers and brands that depend on these platforms.

• Is there a point to QR codes in an SMS-dependent society?

  March 17, 2011

  QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

• Google's prayer? Apple declines NFC support to iPhone 5

  March 15, 2011

  If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

• How HTML5 is changing the face of mobile

  March 9, 2011

  HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

• Will iPad 2 lead to full-scale adoption of augmented reality?

  March 8, 2011

  With Apple’s new iPad 2 hitting stores soon, brands will start to leverage the front- and rear-facing camera to create more augmented reality campaigns and games to enhance relationships with consumers, per industry experts.

• Kia bridges TV and mobile with augmented reality initiative

  February 1, 2011

  Kia is taking advantage of the fact that consumers are often times engaging with content on their mobile devices while watching television.

• Top 10 mobile applications of 2010

  December 28, 2010

  There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

• Anvil Knitwear puts QR codes on shirts for additional branded content

  December 23, 2010

  Anvil Knitwear is letting retailers put 2D mobile bar codes on shirts, labels or hang tags to deliver multimedia content to consumers.

• Models, actors add mobile bar codes on headshots for additional casting content

  December 22, 2010

  Headshotbox is adding mobile bar codes to model and actor headshots to connect casting directors to additional multimedia content.

• Procter & Gamble’s Pampers lets parents-to-be create registries via bar code scans

  December 15, 2010

  Procter & Gamble’s Pampers brand has rolled out a multichannel effort to simplify the baby shower and registry process for parents-to-be. The effort spans mobile, online and social media.

• Polaroid launches branded iPhone app to help consumers share memories

  December 7, 2010

  Polaroid has launched a branded application for Apple’s iPhone as part of its strategy to provide consumers tools and resources to enable their creative spirit and easily share with the world.

• JiWire acquires NearbyNow to grow location-based advertising for brands

  November 24, 2010

  JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile.

• What did mobile executives think of ad:tech New York?

  November 9, 2010

  Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.

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