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Software and technology

  • Junoís marketing lesson: Do not use hysteria to drive a message

    January 28, 2015

    Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.

  • Kiaís Game On tennis app serves up wearable thrill

    January 27, 2015

    Fresh from a successful first year, Kiaís Game On tennis serve-return application is moving into wearables, allowing players to return serves from televisions or laptops by using a smartwatch instead of having to hold a smartphone.

  • Google, Cablevision mobile service a wake-up call for wireless carriers

    January 27, 2015

    Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industryís moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriersí revenue slump represents a missed opportunity to properly address customersí needs.

  • Hilton sees more than one-third of guests use digital check-in

    January 27, 2015

    As Hilton Worldwide rolls out its digital check-in function to more than 4,100 of its properties around the globe, more than one-third of guests are embracing the ability to use their mobile device to bypass the front desk.

  • Dolce Hotels rivals Hyatt with guest-centric SMS platform

    January 26, 2015

    Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.

  • Marketers remain committed to Google Glass despite repositioning

    January 20, 2015

    Googleís decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.

  • How A/B testing helps marketers optimize their mobile strategy

    January 20, 2015

    NEW YORK Ė Marketing executives at Mobile Marketerís FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.

  • Wearables set to expand influence of push notifications: Mindshare exec

    January 16, 2015

    NEW YORK Ė A Mindshare executive at Mobile Marketerís Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.

  • GE exec: Virtual reality play stirs passion about science, tech

    January 16, 2015

    NEW YORK Ė A General Electric executive at Mobile Marketerís Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.

  • Twentieth Century Fox puts Uber in driverís seat to promote film

    January 14, 2015

    In Uberís first coordinated, multi-city event through the application, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, "Kingsman: The Secret Service."

  • Marketers should eye Cuba opportunity with patience, caution

    January 14, 2015

    Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United Statesí re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.

  • Kohlís exec says beacons are surefire bet for greater personalization

    January 13, 2015

    NEW YORK Ė A Kohlís executive at the NRF 104th Annual Convention & Expo said the retailer has stepped up the pace of innovation and while not everything will pan out, beacons are a surefire bet.

  • Dodge Viper's mobile customization option gives brand upscale cache

    January 12, 2015

    A move by FCA US, formerly Chrysler Group, to allow buyers of the Dodge Viper to extensively customize the snazzy sports car from a mobile-optimized Web site will support the modelís bid to be ranked in the premium category, on par with Porsche and BMW.

  • Marketers stormed CES in preparation for next innovation wave

    January 12, 2015

    The big mobile news at this yearís International Consumer Electronics Store included wearables, robotics and the connected world.

  • Beacons will conquer travel marketing in 2015 despite privacy concerns

    January 9, 2015

    Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.

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