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Software and technology

  • InMobi, Pinterest programs show marketers making headway in mobile targeting

    March 6, 2015

    InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.

  • South by Southwest’s big beacon play emphasizes meaningful networking

    March 5, 2015

    South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.

  • The Knot goes mobile-first for secure future with millennials

    March 5, 2015

    Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brand’s traffic.

  • IKEA’s powered furniture line gives mobile users a charge

    March 3, 2015

    IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.

  • IAB taps beacons to greet 30K festival attendees

    March 3, 2015

    The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival's mobile app.

  • Fashion-forward wearables will hamper mobile marketing: report

    March 2, 2015

    A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.

  • FCC’s net neutrality OK raises worries of mobile over-regulation

    February 27, 2015

    The Federal Communications Commission’s stunning decision to regulate broadband Internet service as a public utility opens the door for a flood of legal challenges, more Congressional debate and the possibility of over-regulation in the competitive wireless carrier space.

  • Q&A: NetSuite CMO Fred Studer on the state of cloud business software

    February 27, 2015

    Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.

  • Viggle leverages beacons to feed mobile consumers’ content craving

    February 20, 2015

    A partnership between entertainment rewards platform Viggle and beacon platform inMarket will inform shoppers at thousands of retail establishments throughout the United States when they are in the vicinity of relevant offers while underscoring beacons’ value in building consumer engagement through micro-targeting.

  • How Build-A-Bear succeeds with a feature-rich and fast mobile site

    February 20, 2015

    While the fastest mobile sites have typically been stripped of many features found on a desktop site, Build-A-Bear has cracked the formula for a feature-rich mobile site that also provides exceptional speed, according to new research from Catchpoint Systems.

  • CPG brands gain insights into shoppers, rival products via mobile tool

    February 13, 2015

    Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.

  • Harvard University museum seeks iBeacons to enhance visitor experience

    February 12, 2015

    A Harvard University museum is planning to enhance the visitor experience with an iBeacon-enabled museum application that will also serve as a modern teaching tool.

  • Facebook’s NYC beacon play could start marketing free-for-all

    February 11, 2015

    Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.

  • Twentieth Century Fox heats up Swackett app with Kingsman-inspired models

    February 10, 2015

    Film studio 20th Century Fox’s soon-to-be-released movie, “Kingsman: The Secret Service,” is providing the weather-appropriate clothing look for icons in weather application Swackett as the film’s makers leverage the natural sympatico between mobile and weather to drive awareness.

  • Gansevoort Hotel leverages mobile concierge for express checkout, poolside ordering

    February 10, 2015

    Gansevoort Hotel Group and Standard Hotels are among the brands cottoning on to the mobile concierge trend taking the hospitality industry by storm by integrating with service-on-demand application Alice to bring guests convenient features, including poolside ordering and express checkout.

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