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Software and technology

• Taco Bell further cements position in mobile via QR code campaign

  December 28, 2011

  Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media.

• Guinness spreads holiday cheer with augmented reality app

  December 20, 2011

  Guinness is letting Europeans spruce up their drinks with a festive decoration via an augmented reality application for the holiday season.

• QR Codes: The good, the bad and the unscannable

  December 19, 2011

  Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

• How Google is changing the mobile recommendation game

  December 16, 2011

  Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

• Do not discount Nook in the tablet wars

  December 13, 2011

  A lot of the focus in the increasingly competitive tablet space has been on the iPad and newcomer Kindle Fire. However, Barnes & Noble, which recently made some significant upgrades to its low-priced Nook Color and also offers the more powerful Nook tablet, should not be overlooked.

• Meredith standardizes mobile bar codes with Microsoft Tag

  December 12, 2011

  Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.

• Cesar taps QR codes to promote Pandora radio station

  December 12, 2011

  Dog food brand Cesar and Pandora have teamed for a marketing campaign that incorporates QR codes and features a branded radio station for dog lovers.

• Microsoft courts app developers to support its big aspirations for Windows Store

  December 9, 2011

  Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.

• Will HTML5 help battle mobile fragmentation in 2012?

  December 8, 2011

  Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

• Top five mobile misses of 2011

  December 7, 2011

  Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.

• Author Jeffrey Hayzlett taps mobile bar codes to make book interactive

  December 6, 2011

  Author Jeffrey Hayzlett is using mobile bar codes in his new book “Running the Gauntlet” to let readers access additional content.

• Could a Facebook smartphone threaten Apple, Google and Amazon?

  November 28, 2011

  Facebook is reportedly developing a smartphone in collaboration with HTC, a move that could position the social network to grab a bigger piece of the application market.

• Starbucks brings coffee to life via interactive augmented reality app

  November 22, 2011

  Starbucks Coffee Co. is proving that mobile plays an integral role in its day-to-day initiatives with a new augmented reality app that makes its holiday red cups and coffee come to life.

• Android popularity drawing in malware authors

  November 22, 2011

  Mobile malware continued to grow in the third quarter, with Android-targeted malware being a significant part of the problem, according to a new report from McAfee Labs.

• AOL shifts strategic focus to tablet, mobile-first monetization

  November 17, 2011

  AOL, a company that once almost exclusively ruled the desktop Internet, is now shifting its focus to mobile and tablets, claiming that the devices' monetization opportunities surpass those on the Web.

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