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Software and technology

  • Platform Pulse: The week’s mobile news from Google, Facebook, Apple

    April 27, 2015

    In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.

  • How brands are getting Apple Watch apps right – and wrong

    April 24, 2015

    Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.

  • Google’s Android Web notifications inch toward eliminating need for apps

    April 22, 2015

    Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.

  • Starbucks’ experimental bent boosted by loyal following on mobile

    April 21, 2015

    Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.

  • WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients

    April 14, 2015

    WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.

  • Lancome, Sephora get search treatment in FaceCake’s augmented reality app

    April 14, 2015

    Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.

  • Uber driving local commerce, boosting mobile presence through YP app

    April 13, 2015

    Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

  • United Airlines set to leverage data to fly past rivals on mobile

    April 8, 2015

    United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.

  • MLB At Bat app hits big with fans, reaches 5M downloads

    April 7, 2015

    Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events.

  • MLB swings at Apple Watch users as baseball returns for 2015

    April 6, 2015

    MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.

  • UnitedHealthcare lends name to image-recognition weight loss app

    April 6, 2015

    UnitedHealthcare is teaming up with Visual Health Solutions Inc. to roll out a weight loss mobile application that leverages an image to display the effects of diet and exercise on a user’s facial appearance, suggesting that weight loss brands may turn to mobile for image-recognition features to boost consumer participation.

  • Toyota’s Scion leverages virtual showroom to simplify car shopping

    April 3, 2015

    Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.

  • Delish.com chows down on benefits of recent redesign

    April 3, 2015

    Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.

  • Thinking mobile keeps innovation bubbling at Coca-Cola

    April 1, 2015

    Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.

  • In-app ad revenue growth outpaces mobile, PC browser-based ads: report

    April 1, 2015

    By 2018, spending on mobile in-app advertising alone will be greater than spending on online search advertising, today's digital advertising juggernaut, according to a joint report from App Annie and IDC.

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