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  • GM steers branded push for metropolitan car-sharing to new app

    October 5, 2015

    General Motors is revving up its mobile strategy to better cater to millennials by introducing a car-sharing program that enables New York residents to use a mobile application to reserve a GM vehicle for temporary use.

  • Pandora gets personal on mobile ads, forging deep consumer bonds

    September 30, 2015

    NEW YORK - An executive from the music streaming service Pandora at the Mobile Marketing Association’s SM2 Innovation Summit 2015 detailed how the company leveraged the personalization of mobile advertising with campaigns showing the company's heartfelt story and common consumer moments, humanizing the brand and increasing user rates.

  • Higher mobile budgets correlate to higher revenue, says Coca-Cola exec

    September 29, 2015

    NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 said that mobile video outperformed television in a recent campaign for the Chinese New Year, and was twice as effective in fueling sales, proving its potency for food and beverage marketers.

  • Maxus Global exec: Marketers need more thoughtful approach to mobile platforms

    September 29, 2015

    NEW YORK – An executive from Maxus Global at the Mobile Media Summit stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.

  • Arm & Hammer unwraps holiday engagement via scannable receipt promotion

    September 28, 2015

    Church & Dwight Co.’s Arm & Hammer brand is leveraging mobile for a holiday promotion by asking consumers to purchase boxes of baking soda, snap a photo of their receipt with their smartphones and text it to a designated number to receive a complimentary Martha Stewart recipe booklet.

  • Pepsi uncaps SMS to add fizz to NFL sweepstakes

    September 25, 2015

    PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.

  • Dutch Boy mobilizes color-selection process via QR codes

    September 24, 2015

    Dutch Boy is leading the charge of paint brands opting to leverage mobile to attract consumers by placing QR codes on the back of its paint chips, which users may scan to view different room scenes.

  • Urban Airship exec: Consumers expect magical mobile experiences

    September 18, 2015

    NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage.

  • Holiday Inn Express goes mobile with selfie bus for pancake fans

    September 4, 2015

    Holiday Inn Express is going mobile in more ways than one by hitting the road with a Pancake Selfie Express vehicle that enables flapjack enthusiasts to print a selfie on a pancake as part of the hospitality brand’s efforts to advertise its Express Start breakfast.

  • Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign

    August 31, 2015

    Chiquita Bananas’ recent campaign with Universal Pictures’ Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions to the brand’s mobile-optimized newsletter.

  • Macy’s turns mobile into shopping stylist with appointment booking options

    August 27, 2015

    Macy’s is introducing a complimentary personal shopping service that enables consumers to book an appointment with a stylist via a mobile-optimized site, highlighting smartphones’ journey into becoming must-have shopping companions.

  • Sherwin-Williams complements in-store paint swatches with color visualization app

    August 26, 2015

    Sherwin-Williams is updating its ColorSnap Visualizer application to enable users to scan individual color chips with their smartphones to virtually paint room scenes, underscoring mobile’s effectiveness at complementing in-store browsing.

  • American Express volleys mobile engagement at US Open with real-time content

    August 20, 2015

    American Express is scoring brand engagement at the U.S. Open by sponsoring a section of the tennis tournament’s application to feature top stories across social media and hosting daily debates on Twitter with fans and experts.

  • GapKids proves SMS’ potency by linking customers with Ellen DeGeneres

    August 19, 2015

    GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.

  • Why mobile wait lists help restaurants serve up better customer experience

    August 17, 2015

    Mobile is helping quick service restaurants and dining chains extend the customer experience beyond restaurant doors by rolling out wait list features within their applications to show available times and enable consumers to inform the restaurant of their own expected arrival.

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