1. Home
2. >> News
3. >> Strategy

• Email this
• Print

Strategy

• Mobile minefields - and how to avoid them

  May 15, 2012

  Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.

• Is there a shortage of qualified mobile execs?

  May 10, 2012

  Revelations of discrepancies in the official biography for Yahoo’s newly hired CEO Scott Thompson highlight how difficult it is for companies to find qualified leaders who can lead them to the mobile Promised Land.

• How Polaroid is tackling mobile

  May 10, 2012

  Mobile and digital has undoubtedly changed the business models behind traditional print photography companies. So, how has mobile shaken up Polaroid, one of the world’s biggest and most iconic companies?

• Launching apps to get acquired? Join the queue

  April 24, 2012

  While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

• Focus on the most important stakeholder, the customer: Plastic Mobile exec

  April 24, 2012

  SAN DIEGO – A Plastic Mobile executive at the Mobile Shopping Spring Summit said that when it comes to mobile, consumers are setting the bar high and it is important that marketers make sure their mobile efforts are done right, rather than fast.

• Coors Light makes major play at Hispanic market with multi-pronged mobile campaign

  April 18, 2012

  MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.

• Mobile is underspent in marketing budgets: Draftfcb exec

  April 16, 2012

  CHICAGO - A Draftfcb executive at the Results 2012: Mobile Marketing Day conference said that although mobile accounts for a large chunk of consumer time, the medium is still a grossly small portion of a marketer's spend.

• Weather Channel: Cross-platform mobile strategy gives brands reach

  April 16, 2012

  CHICAGO – A Weather Channel executive at the Results 2012: Mobile Marketing Day conference said that brands can overcome fragmentation by using multiple mobile platforms.

• Vibes Media exec: Experimentation is crucial to mobile strategy

  April 16, 2012

  CHICAGO – A Vibes Media executive at the Results 2012: Mobile Marketing Day conference said that testing different mobile initiatives is imperative for brands to build a solid mobile strategy.

• Acxiom exec: Retailers need to take mobile learnings to desktop

  April 13, 2012

  CHICAGO - An executive from Acxiom at the Results 2012: Mobile Marketing Day said that it is important for retailers to think mobile-first when it comes to the Web.

• Think mobile first: ad:tech panelist

  April 5, 2012

  SAN FRANCISCO – The consumer perspective may be most important when it comes to the state of the tablet market since user behavior dictates what marketers and publishers actually do on these devices, per panelists at ad:tech.

• Is creative in mobile marketing an art or a science?

  April 4, 2012

  Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.

• App discovery is a tremendous problem: ad:tech exec

  April 4, 2012

  SAN FRANCISCO – A Ground Truth executive at ad:tech said that there are still key challenges that remain with mobile applications, such as discoverability.

• How to brand a mobile campaign

  April 2, 2012

  With mobile becoming a hot spot for brands launching large-scale digital campaigns, sometimes a brand’s image gets bogged down by technology. Here, experts weigh in on the best ways to plan a mobile initiative that puts a brand’s image as the centerpiece of a campaign.

• Rating the mobile campaigns of presidential candidates

  March 28, 2012

  Between the 2008 and 2012 elections, mobile marketing has become a must-have for politicians to connect with voters. But with new channels, technologies and increased smartphone ownership, which campaigns are getting mobile right?

12345next