1. Home
2. >> News
3. >> Strategy

• Email this
• Print

Strategy

• Outback Steakhouse local foursquare campaign netted 678 check-ins

  May 10, 2013

  NEW YORK – A Bloomin’ Brands executive at the 2013 MMA Forum said that a recent foursquare campaign in Richmond, VA, that was part of a marketing program with NASCAR resulted in more than 600 check-ins and is likely to be rolled out nationwide based on its success.

• Mobile changes one-on-one marketing: ePrize exec

  May 2, 2013

  NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.

• Meredith Xcelerated Marketing exec: New mobile establishment must focus on customer knowledge

  April 19, 2013

  CHICAGO – A Meredith Xcelerated Marketing executive at the Results 2013: Mobile Marketing Day said that the new way of thinking about mobile will be more about consumers rather than technology.

• Pandora exec: Digital media budgets need to be platform-agnostic

  April 19, 2013

  CHICAGO – A Pandora executive at the Results 2013: Mobile Marketing Day said that as the company sees 75 percent of usage taking place on mobile, marketers need to be thinking about cross-screen advertising opportunities.

• Rovio exec: Fan-first is big priority

  April 12, 2013

  NEW YORK – A Rovio executive at the 2013 IAB Mobile Marketplace said that everything the company does takes on a fan-first approach.

• Top metrics for measuring mobile Web usability

  April 3, 2013

  While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

• Webinar on April 25: Tackling the growing threat of showrooming

  March 21, 2013

  Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.

• Technology only an enabler to disrupting digital marketing: Hybris exec

  February 28, 2013

  PALM DESERT, CA – A Hybris executive at eTail West said that technology is only an enabler when it comes to connecting with consumers. The real challenge is digging into experiences.

• Tommy Hilfiger exec: Consumers touch retailers at different touch points

  February 27, 2013

  PALM DESERT, CA – A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers.

• Does context always trump content in mobile?

  February 22, 2013

  As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.

• Chase exec: Build around a mobile-first mentality

  January 30, 2013

  SAN FRANCISCO – A Chase executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers turn to their mobile devices as a primary way to access their finances, the company is focusing on a mobile-first mentality.

• Top mobile technologies to watch out for in 2013

  January 23, 2013

  It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

• Mobile keeps out-of-home marketing relevant: Eye exec

  January 18, 2013

  NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

• Top mobile security threats for 2013

  January 3, 2013

  Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year.

• Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

  December 27, 2012

  The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

12345678next