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Strategy

  • Mary Meeker spotlights messaging apps’ potential as central communications hubs

    May 29, 2015

    Kleiner Perkins partner Mary Meeker’s annual Internet Trends report forecasts that messaging applications such as WhatsApp, Facebook Messenger and Snapchat have the potential to become central communications hubs as they quickly grow and expand.

  • Geico taps National Hurricane Preparedness week for showcasing updated app

    May 27, 2015

    Insurance provider Geico is ramping up awareness of its recently updated mobile application by offering consumers valuable tips and information to kick off National Hurricane Preparedness Week, reflecting mobile's growing role for disaster preparedness and relief information.

  • Mondelez’ Oreo brand one tough cookie, mobile analysis reveals

    May 26, 2015

    While Oreo's always-on mobile presence has made the likeable Mondelez International cookie one of the few fast-moving consumer goods brands to successfully leverage the smartphone boom, its challenge – and opportunity – lies in converting more of that brand love into direct sales, a Mobile Marketer analysis suggests.

  • American Girl's foray into digital play overlooks mobile optimization

    May 26, 2015

    Mattel Inc.’s American Girl brand is foraying digital play experiences with the launch of a mobile application that enables users to make virtual friendship bracelets as well as a microsite designed to coincide with its new Truly Me doll and accessories line, but the effort misses the mark by not having the site mobile-optimized for consumers who may access it through their own or parents’ devices.

  • Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline

    May 22, 2015

    Ball Park is one of several brands tapping the upcoming Memorial Day weekend and consumers' love of hot dogs to make a connection on mobile, leveraging a Finest Franks Hotline where users may call, text and Tweet for advice on hot dog grilling topics, as well as a social media contest to win a year’s supply of frankfurters.

  • Ford teams up with Lyft to drive breast cancer awareness

    May 21, 2015

    Ford Motor Company is teaming up with ride-sharing mobile application Lyft and online platform Meal Train to offer supportive services and resources for consumers living with breast cancer while also leveraging a mobile-optimized Web site featuring a Spotify playlist and postcard mailing option, proving that partnerships with mobile-first brands can enhance charitable campaigns.

  • How geofencing can boost mobile’s influence on travel sector

    May 20, 2015

    NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.

  • Maytag, Mondelez embrace mobile visualization, utility to drive direct sales

    May 14, 2015

    Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.

  • Realtor.com opens door to mobile-savvy millennials with site redesign, new campaign

    May 14, 2015

    Move Inc.’s Realtor.com is unrolling a new graphic identity for its Web site and mobile applications, and is tapping Hollywood actress and director Elizabeth Banks to represent the brand in a series of mobile-optimized Web videos in a bid to reach more on-the-go consumers.

  • Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway

    May 13, 2015

    Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.

  • Coca-Cola uncaps mobile to reach mothers via interactive video, free call

    May 8, 2015

    In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video

  • Amazon, JetBlue partnership brings Prime Instant Video to skies

    May 6, 2015

    JetBlue is partnering with Amazon to bring the ecommerce giant's Prime Instant Video service to airplanes this year, enabling fliers who are Prime members to access tens of thousands of television shows and movies via their mobile devices while in-flight and further augmenting the airline sector’s move to mobile-enhanced entertainment systems.

  • Heineken uncaps augmented reality app for closer look at sustainability

    May 4, 2015

    Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.

  • Esurance bats for digital voting with MLB sponsorship

    April 30, 2015

    Esurance has signed on to be the exclusive auto insurance partner for Major League Baseball across its smartphone and tablet platforms as well as Web, including sponsoring new mobile voting capabilities and an upcoming awards platform.

  • Macy's Martine Reardon inducted into Mobile Hall of Fame

    April 29, 2015

    Martine Reardon, chief marketing officer of department store chain Macy’s, has entered the Mobile Hall of Fame for outstanding leadership in evangelizing mobile within the retail industry and at forums nationwide.

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