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What is the best in-store mobile shopping strategy?
Mobile is transforming in-store shopping by enabling shoppers to use phones at the shelf to compare prices and help them make a purchase decision. But showrooming is just one small part of how mobile will impact in-store shopping, with apps, coupons, push notifications and mobile POS just a few of the techniques retailers are already embracing or have plans to do so soon.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Chase Sapphire boasts brand awareness via exclusive mobile sponsorship
In an effort to introduce a new set of consumers to the Chase Sapphire Brand, JPMorgan Chase & Co. is exclusively sponsoring 14 summer-themed radio stations on music service Pandora?s mobile and Internet channels.
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Orbitz revamps iPhone app with focus on streamlined booking, deals
Online travel agency Orbitz has relaunched its iPhone booking application in a move to make it easier for consumers to book flights, hotels and car rentals via their handsets.
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BBVA Compass tweaks Android app to smooth user experience
Financial institution BBVA Compass has revamped its Android application with features aimed at letting users view more about their bank accounts than just their balance.
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How luxury brands can trigger mcommerce during summer sales ? Luxury Daily
Mobile Marketer today - Will Windows Phone 8 give Microsoft a seat at table with Google, Apple?; Brand Watch: Why Gilt Groupe wins at mobile-first.
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Stay denied: Federal court gives green light to text-spam lawsuit against Google
A federal court in Oakland, CA, denied Google?s motion to stay a class-action lawsuit filed against it by named plaintiffs Nicole Pimental and Jessica Franklin.
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