Webinar on Sept. 27: What Apple?s offense means to brands, retailers and rivals
Apple, in a tough turf fight with Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard, is setting the tone for marketers and retailers with a unique mobile ecosystem that could shape the future of marketing and retail and leave out those not in the loop.
In this free hour-long webinar on Thursday, Sept. 27 at 2 p.m. to 3 p.m. ET, senior executives from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association will discuss how Apple?s products and services are shaping and redefining marketing and retail, including the critical path-to-purchase. Its dominant presence in smartphones, tablets, mobile payments, and digital content, commerce and entertainment are forcing competitors to rethink everything to defend their turf as consumers increasingly vote with their feet to pick favorites.
?Apple is setting the agenda for mobile innovation and, in the process, forcing marketers and retailers to rethink how they go to market with new and existing products and services,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
?Consumers are not only willing to pay a premium for Apple products and services, but are also willing to upgrade each time the company debuts a new iPhone, iPad, iOS or laptop,? he said. ?This has profound implications for brands, marketers and retailers with a vested interest in hardware, software, content, commerce, entertainment, marketing and advertising, payments and store-based retail.
?Not only will marketers and competitors have to constantly adapt to handle the Apple juggernaut, but they will also have to innovate at a faster pace to match what keeps Apple fit, loved and cash-rich: acute attention to customer convenience.?
In this webinar, the panelists will discuss:
? Apple as the ultimate cross-channel catalyst for innovation and what it means for marketing and retail
? How the iPhone, iPad and iTunes store, along with the MacBook Air, are redefining mobile as we know it
? Is the Apple customer really different
? Making sense of the competitor landscape ? Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard ? and their answers to Apple?s iPhone and iPad
? How and where brands, marketers and retailers should focus their energy and dollars in this mobile ecosystem to gain customer and prospect attention and continued loyalty
? Cars.com case study: How the car shopping service is molding its iPhone and iPad strategy along with offerings on other platforms including Google?s Android
? Best-practice tips for getting the most out of sites and applications for the Apple iPhone and iPad
The panelists are:
Sharon Knitter, director of mobile, Cars.com
Julie Ask, vice president, Forrester Research
Jack Philbin, president/CEO, Vibes
Michael Becker, North America managing director, Mobile Marketing Association
Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, will moderate.
The webinar is part of a continuing series that Mobile Marketer produces.
Attendees to this webinar will get a copy of the presentation upon request.
Please click here to register for the free Sept. 27 webinar at 2-3 p.m. ET on ?What Apple?s offense means to brands, retailers and rivals?
WEBINAR DETAILS
Date and time: Thursday, Sept. 27, 2012 at 2 p.m. to 3 p.m. ET
Topic title: What Apple?s offense means to brands, retailers and rivals
Summary: How Apple is challenging the status quo and affecting all players in the ecosystem, particularly rivals, and what this iPhone and iPad onslaught means for brands, retailers and rivals looking to capture or hold on to market share in their respective spheres
Themes
? Apple as the ultimate cross-channel catalyst for innovation and what it means for marketing and retail
? How the iPhone and iPad, along with the MacBook Air, are redefining mobile as we know it
? Is the Apple customer really different
? Making sense of the competitor landscape ? Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard ? and their answers to Apple?s iPhone and iPad
? How and where brands, marketers and retailers should focus their energy and dollars in this mobile ecosystem to gain customer and prospect attention
? Cars.com case study: How the car shopping service is molding its iPhone and iPad strategy along with offerings on other platforms including Google?s Android
? Best-practice tips for getting the most out of sites and applications for the Apple iPhone and iPad
Panelists
Sharon Knitter, director of mobile, Cars.com
Julie Ask, vice president, Forrester Research
Jack Philbin, president/CEO, Vibes
Michael Becker, North America managing director, Mobile Marketing Association
Moderator
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Sponsor
Mobile Marketing Association
Attendees can request a copy of the presentation.